Head of Global Marketing
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Holbæk
the position
Pharmacosmos wishes to employ a highly qualified and experienced Head of Global Marketing to lead the establishment of Pharmacosmos as market leader for treatment of human iron deficiency via our branded human iron portfolio. This includes becoming a key stakeholder in the global positioning and global branding of the human iron portfolio with focus on Monofer as a “state of the art of the iron products” with innovative, streamlined, and competitive marketing and branding platforms. The position reports directly to the VP responsible for Global Marketing, Medical Affairs, Market Access and Affiliates outside US.
Global Mission
To take leadership in driving the development and implementation of the marketing strategies for the Human Iron portfolio in collaboration with affiliates and local business partners.
To contribute to the establishment of Pharmacosmos as the market leader for treatment of iron deficiency/anaemia. Contribute to the global positioning and branding of the Human Iron portfolio and further engrain a winning mindset in the organisation.
Responsibilities and key tasks
Strategy and implementation
- Responsible for development, implementation, maintenance, and communication of the global Brand Strategy built on insights reflecting customer, patient and market needs and in close partnership with the rest of the business
- Ensures appropriate campaign and promotional digital or physical material development is delivered in a timely fashion, such as, but not limited to, detail aid, leaflets, clinically relevant branding tools, patient material, gimmicks, exhibition stand, in response to actual market needs and either involves the relevant markets or “outsource” development to them
- Secures markets operate in accordance with the brand guidelines described in the Brand Book
- Gives input to the development of the ISS strategy
- Supports the development of high-quality medical communications such as study presentations
- Reviews and gives input to external communications, such as scientific publications and press releases to best support the Monofer commercial strategy
- Ensures high quality marketing input to therapy area teams and in-licensing evaluations
- Keeps up to date on industry trends and competitor practices
People Management
- Provides value driven and inspirational leadership to the HQ marketing team ensuring alignment of the team with business priorities and a collaborative matrix focused approach to the way-of-working
- Creates a healthy team environment that enables everyone to do their best work, helping to unblock challenges to this aim, ensuring the business successfully achieves its overall strategic goals and financial targets as a result of innovative marketing activities
- Develops a high performing marketing team and continually work to ensure we have the right people are in the right roles at the right time, with everyone aligned to our vision and knowing how their role contributes to the end goal
- Coaches and grows skills and identify any skills gaps before it is business critical
Events
- Ensures key international marketing events both in relation to business partners and customers are delivered on time and to a high standard
- Further develops and optimizes marketing events
- Supports KOL development incl. ad board type meetings
Markets
- Ensures close collaboration across the Pharmacosmos marketing organizations in HQ and affiliates to maximize marketing effectiveness, as well as a smooth collaboration with HQ medical- and commercial teams
- Work collaboratively with cross-functional teams to develop key opinion leaders, brand and Pharmacosmos advocates.
- Gives input to tactical brand plans and supports implementation in key markets
- Gives input to, help executive, and drive insights from local market research
Management
- Manages the annual marketing planning process at HQ and aligns activities with the other functions
- Ensures knowledge sharing and training on important brand topics in the HQ organization
- Determines suitable metrics to monitor overall marketing effectiveness. Manage team’s performance via marketing scorecard to ensure on track and delivering the required results
- Effectively manages the marketing operating expenses in line with company objectives and the agreed marketing budget
- Manages agency relationships effectively (promotional and other vendors)
Compliance
- Responsible for ensuring that all company policies and standard operating procedures are implemented and adhered to by the marketing team, as well full adherence to the company’s compliance procedures and ethical standards
- Ensures global events are done in accordance with local laws and regulations
- Ensures reporting to PV on market research initiatives in the PC organization
The candidate
Background/Experience
- Sc. (business and/or life science) with relevant postgraduate education including strong training in life science.
- More than 8 years marketing experience within Pharma, including experience from both HQ and affiliate level.
- Experience in branding and marketing of products through international Partners and Subsidiaries.
- Experience in developing and marketing value added services towards customers.
- Up to date with Pharma industry trends.
- Experience working with electronic platforms including social media.
- Strong strategic thinker with ability to develop and execute strategies.
Knowledge and competence
High level of leadership, communication, and negotiation skills. Strong strategic thinker with the ability to develop and execute strategy. Able to translate strategy into clear and effective communication and to motivate colleagues and local markets to execute on the strategy and deliver the right marketing mix
Hands-on approach with the ability to work cross-functionally and at all levels of the organisation. Creative and innovative in finding solutions and approaches to business opportunities. Excellent interpersonal and relationship building skills along with strong influencing skills
Ability to understand complex issues and problems including being able to develop and maintain a high level of product and therapeutic disease understanding
Experience with both global and local country branding, product launches, and life cycle initiatives. Experience working with both affiliates and business partners. Ability to perform in a milieu with multiple cultures and disciplines
University degree in business and/or life science with relevant postgraduate education
Must be fluent in conversational and written English
Attitude & Behaviour
- Authentic leader, team player and strong relationship builder
- Possess a sense of urgency – ability to get things done and deliver on time
- Customer-oriented approach – prioritize and always consider internal and external customer needs
- Strong communicator - effective, transparent, and open communication
- Strong in absorbing scientific material
- Ability manage a multitude of responsibilities and prioritize tasks
- Ability to make the complex simple
- Open to change
- Strong analytical skills
- Solution-oriented and creative
Travelling
20-40 days a year
Contact
Nordic Headhunting
Partner Ole Koch
+45 4020 0855
[email protected]
Information og data
Denne ledige stilling har jobtypen "Afdelingsleder", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i Holbæk.
Jobbet er oprettet på vores service den 13.5.2020, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Afdelingsleder
- Holbæk
- Søndag den 31. maj 2020
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