Lead Specialist, Strategic Branding
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København S
Do you have experience with corporate brand positioning and strategy in global B2B?
Does it motivate you to take on an active role in strategically shaping the position and reputation of the Vestas brand, at a time where we – as the global leader in renewable energy solutions – take active steps to adjust our business model to meet the changing market needs?
Please join us if you want a unique career opportunity while making a difference - together with our customers, Vestas’ more than 25,000 employees are bringing the world sustainable energy solutions to power a bright future!
Group Staff Functions (CEO) Group Marketing, Comm. & Public Affairs Global Marketing
Global Marketing is a corporate function that covers the entire marketing value chain at Vestas. We span product solutions marketing (core representation, product positioning and value proposition); digital marketing and channel management (digital channels, applications, infrastructure and activation across major channels including web and SoMe), and Brand & Campaign Management (Omni Channel Campaigns; Creative; Sponsorships; and Brand Management).
The team is agile, diverse, inclusive, fast-moving and ambitious. We consider marketing to be both strategic, tactical and operational levels; a commercially enabling down-funnel while also positioning the corporate brand and reputation effectively across all touchpoints.
Responsibilities
Key objectives for the position are to:
More specifically, your tasks as Lead Specialist in brand strategy projects may be to:
In preparation of several projects or activities, you will need to build strong and convincing business cases and alliances to free up critical resources and mandate.
Qualifications
To succeed with the above-mentioned area of responsibility, we envision that you have:
Competencies
You are known for:
What we offer
A truly unique career opportunity. We are in Vestas leading the energy transition, and in line with the changes in the market, we are also making significant changes to our business model. As a result, the perception of Vestas will change too; our position will change too. You will as Lead Specialist have a high impact on the positioning of the Vestas brand in the market; today Vestas is the indisputable leader of wind energy; and you will contribute to ensure that going forward Vestas will also be perceived as the indisputable leader of sustainable energy solutions too.
Additional information
Primary work location is Ørestads Boulevard 108, DK-2300 Copenhagen S.
You should expect up to 25 days of annual travel activity. If the above matches your field of interest and your qualifications, please apply online as soon as possible and no later than 23rd December 2020. We conduct interviews ongoing and close the position as soon as we have a found the right person. If you have specific questions about the position, please contact Magnus Bach (Vice President, Global Marketing) via phone +45 5221 1319. All enquiries are treated confidentially.
About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service wind turbines across the globe, and with more than 113 GW of wind turbines in 81 countries, we have installed more wind power than anyone else.
Through our industry-leading smart data capabilities and unparalleled more than 96 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions.
Together with our customers, Vestas’ more than 25.000 employees are bringing the world sustainable energy solutions to power a bright future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills and perspectives, and gives everyone equal access to opportunity.
We invite you to learn more about Vestas by visiting our website at www.vestas.com and following us on our social media channels.
Does it motivate you to take on an active role in strategically shaping the position and reputation of the Vestas brand, at a time where we – as the global leader in renewable energy solutions – take active steps to adjust our business model to meet the changing market needs?
Please join us if you want a unique career opportunity while making a difference - together with our customers, Vestas’ more than 25,000 employees are bringing the world sustainable energy solutions to power a bright future!
Group Staff Functions (CEO) Group Marketing, Comm. & Public Affairs Global Marketing
Global Marketing is a corporate function that covers the entire marketing value chain at Vestas. We span product solutions marketing (core representation, product positioning and value proposition); digital marketing and channel management (digital channels, applications, infrastructure and activation across major channels including web and SoMe), and Brand & Campaign Management (Omni Channel Campaigns; Creative; Sponsorships; and Brand Management).
The team is agile, diverse, inclusive, fast-moving and ambitious. We consider marketing to be both strategic, tactical and operational levels; a commercially enabling down-funnel while also positioning the corporate brand and reputation effectively across all touchpoints.
Responsibilities
Key objectives for the position are to:
- Drive strategic brand projects at corporate/global level
- Improve key dimensions of the Vestas brand platform, thereby supporting strategic business aspirations: Brand strategy; Brand architecture; Brand Code and Brand Performance
- Integrate brand (internal/external) across organisational processes, platforms, interfaces, and touch points in line with brand governance models
- Enhance brand awareness, understanding and recognition - internally and externally
- In close co-operation with the Creative Director and channel owners, continuously improve processes, structures, tools and governance for efficient and effective brand compliance
- Develop framework for monitoring performance in order to track business strategic aspiration of the "strongest brand" in the industry
- Continuously build the business case for why branding matters in a B2B context; increase awareness of the value of B2B brand equity
More specifically, your tasks as Lead Specialist in brand strategy projects may be to:
- Facilitate the formulation of a Brand Foundation for company wide distribution
- Globally roll out our Customer Value Proposition internally and externally
- Facilitate the development and anchoring of a Customer Segmentation Model
- Establish a Brand Performance Management program and infrastructure
- Implement and enforce the new Brand Architecture towards M&As and arms-length entities
- Maintain and further develop the Vestas Brand Code portfolio of brand and marketing guides and policies
- Map and formalise a thorough understanding of Customer Journey and key customer touchpoints
- Establish and organise the official and corporate Co-Branding strategy for Vestas
- Support Corporate Positioning activities or campaigns across assets and channels
- In close cooperation with relevant stakeholders, further qualify the Global Marketing Partner Architecture/Agency Landscape, including lead agency and insourcing vs outsourcing strategy
In preparation of several projects or activities, you will need to build strong and convincing business cases and alliances to free up critical resources and mandate.
Qualifications
To succeed with the above-mentioned area of responsibility, we envision that you have:
- University degree (MA level), maybe specialising in strategic marketing, business strategy, brand management, commercial planning or related disciplines
- Min. 5 years' experience in a corporate level with the management of a leading international B2B brand (beneficial that it is not only product brand management/category management)
- A B2B marketing and branding toolbox (models, trends, academia, best practice)
- Proven track-record and experience with corporate positioning / repositioning of global B2B brands
- Proficient English skills - verbal and written
- Some technical insight to understand the broad set of services in an OEM company
Competencies
You are known for:
- A highly inquisitive mindset; the ability to think conceptually and strategically
- Great project management skills; the ability to drive forward several high-exposure strategic projects simultaneously
- Brilliant stakeholder management skills; the ability to manage executive stakeholders
- Solid communication skills and ability to get messages through in large matrix organisations
- Being structured and consistent with an eye for detail throughout strategy development and execution
- Being goal- and team-oriented person with the skills and desire to create results through others
- Having the capabilities to produce results fast with tangible effects in a complex environment
What we offer
A truly unique career opportunity. We are in Vestas leading the energy transition, and in line with the changes in the market, we are also making significant changes to our business model. As a result, the perception of Vestas will change too; our position will change too. You will as Lead Specialist have a high impact on the positioning of the Vestas brand in the market; today Vestas is the indisputable leader of wind energy; and you will contribute to ensure that going forward Vestas will also be perceived as the indisputable leader of sustainable energy solutions too.
Additional information
Primary work location is Ørestads Boulevard 108, DK-2300 Copenhagen S.
You should expect up to 25 days of annual travel activity. If the above matches your field of interest and your qualifications, please apply online as soon as possible and no later than 23rd December 2020. We conduct interviews ongoing and close the position as soon as we have a found the right person. If you have specific questions about the position, please contact Magnus Bach (Vice President, Global Marketing) via phone +45 5221 1319. All enquiries are treated confidentially.
About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service wind turbines across the globe, and with more than 113 GW of wind turbines in 81 countries, we have installed more wind power than anyone else.
Through our industry-leading smart data capabilities and unparalleled more than 96 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions.
Together with our customers, Vestas’ more than 25.000 employees are bringing the world sustainable energy solutions to power a bright future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills and perspectives, and gives everyone equal access to opportunity.
We invite you to learn more about Vestas by visiting our website at www.vestas.com and following us on our social media channels.
Information og data
Denne ledige stilling har jobtypen "Afdelingsleder", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i København S.
Jobbet er oprettet på vores service den 25.11.2020, men kan have været deaktiveret og genaktiveret igen.
- Afdelingsleder
- København S
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