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ARKK Copenhagen is looking for an experienced Head of Marketing to build, plan and execute the global marketing strategy from ARKK’s Headquarters in Copenhagen.
We are looking for a confident Head of Marketing who will create and execute complex global marketing strategies using campaigns for web and social media platforms, as well as driving the development of the ARKK brand across partner marketing, PR and collaborative projects.
ARKK is on a mission to grow its DTC business through investments and global brand moments including shows, pop ups and brand events. You will become the 360-communication lead connecting all channel activities and brand moments with the consumer mindset to drive brand equity & awareness globally.
As Head of Marketing you will be managing a team of a Global PR Manager and a SoMe Responsible, further your team will be expanded during our journey. You will report directly to the company’s Co-founder & Creative Diretor.
About ARKK Copenhagen
ARKK is a Copenhagen based brand of innovative sneakers: The designs and the technical
features of ARKK’s products are inspired by modern life and the ever-changing Scandinavian weather, making them ready for any challenge.
ARKK’s aspirations go beyond crafting exceptional sneakers – we are here to create an international super-brand with a supportive community around the brand where every individual feels included and invited.
Your duties and responsibilities will include
- Lead the marketing department in the growth ARKK’s brand to help position us in the global market as Scandinavia’s leading sneaker brand.
- Create and execute international marketing campaigns that effectively elevate ARKK’s brand value and increase sales across all available channels.
- Collaborate with the key departments to identify new opportunities and perception gaps to tackle with brand projects.
- Create a concise structure for the marketing department and develop a yearly calendar overview to meet budgets and deadlines through a shared project management tool, while maintaining clear visibility of tasks, plans and targets.
- Create united brand efforts across web and social media platforms, physical stores, wholesale, PR and all other necessary areas, with optimization across all channels.
- Develop and execute marketing strategies around collaborations.
- Stay on top of the newest trends, technologies and knowledge within the field of marketing and PR to continuously implement the best practice for the ARKK brand.
- Develop localized marketing strategies and adapt campaigns to fit a multitude of audience cultures and preferences.
- Oversee partnerships with any potential foreign PR agency or partners.
- Work closely with Ecommerce regarding loyalty program.
- Develop ARKK CRM to become best in class.
- Analyze and evaluate the results and implement key learnings accordingly.
- Manage budgets and costs.
Your qualifications and personal skills
- Minimum of 5 years’ experience in a similar role within a fashion/ lifestyle brand, with proven results in global positioning.
- Clear and confident leadership experience in guiding a team to reach their KPIs.
- Skilled in negotiations, relationship management and campaign planning.
- Strong project management skills.
- Able to think outside the box and harness opportunities that can benefit ARKK as an innovative, modern brand within marketing, PR and social media.
- Strong ability to manage multiple projects at the same time, while maintaining a strong overview and securing a high level of marketing output.
- You are used to add structure to chaos – as it sometimes is in growth environments –
and remain clear and focused on your communication both internal as well as external. - Emotional intelligence. Asks quality questions – demonstrates curiosity, listens actively, and can take in consumer input to help develop business as well as people.
- Passion. Passionate about our brand and the products and services we sell. Ability to let enthusiasm shine through in every conversation!
- Strong at building and developing a high performing team.
Aside from qualifications, it is extremely important for any potential ARKK team member to have a positive and energetic approach to their role while actively wanting to contribute to the social environment in the office. You are proactive and always ready to improve, welcome opportunities to learn new things. And while we require you to be a great, motivational manager, being an approachable team player is key to the ARKK work culture.
Your application
All CVs and applications submitted must be written in English. Candidates will be reviewed on a rolling basis so please apply as soon as possible.
UnikRecruitment is assisting ARKK Copenhagen with this process. For further information about this vacancy, please contact Michael Kjærgaard at UnikRecruitment by phone +45 2222 4000 or e-mail [email protected]. No knowledge of the candidate’s identity will be given to ARKK Copenhagen without his or her prior acceptance.
Kilde: Dansk Mode & Textil
Information og data
Denne ledige stilling har jobtypen "Afdelingsleder", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 28.7.2023, men kan have været deaktiveret og genaktiveret igen.
- Afdelingsleder
- København
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