Mailchimp expert required to aid with automation and Woocommerce integration

Note: Dette er et freelancejob på Worksome - Danmarks største platform for professionelle konsulenter og freelancere. Se mere om virksomheden og stillingen og ansøg via Worksome her: https://use.worksome.dk/job/9034

We are a British LED lighting company based in Pinewood Studios who design and manufacture lighting for use in the photo and video markets.

We are looking for a Mailchimp expert who will be able to assist us with integrating our ecommerce site (powered by woocommerce and Wordpress), setting up automated emails and cleanse our existing list. The below scope encompasses what we would like to achieve in this project:

- Integrate Mailchimp with Wordpress/Woocommerce platform to automate the importing of data and develop automated segmentation based on product, geography, industry (photo/video), date. Can this segmentation be dynamic to move customers between lists based on new purchase activity?

- Cleanse and segment existing data (approx. 100k) (many will require re-engagement attempt, then cleanse as data is very old)

- Set up tracking & reporting on email campaigns (best to do this through Google Analytics? Wicked Reports?)

- Automated flow 1: Set up personalised abandoned cart emails

- Automated flow 2: Upsell customers to buy accessories related to their original purchase and later (circa 6mths+), upsell to next product category e.g. from NEO 2 to AEOS

- Automated flow 3: Reduce post-purchase dissatisfaction by providing a number of content pieces to inspire and educate (personalised to their product purchase)

- Whilst we have in-house design & copywriting resource, we would require your input as to how we can enhance this for better email results and teach us to set up AB testing in order to develop a successful email design & length framework to use moving forward

- The aim of this project is very much to set up all of the above, but whilst training internal staff to manage it themselves going forward

- Would be very helpful for the consultant to visit and conduct training in person at our offices in Pinewood Studios

Note: Dette er et freelancejob på Worksome - Danmarks største platform for professionelle konsulenter og freelancere. Se mere om virksomheden og stillingen og ansøg via Worksome her: https://use.worksome.dk/job/9034


Kilde: Jobnet.dk