Senior International Marketing Manager (Hand Made Cigars)

JOB TITLE – Marketing Manager

LOCATION – Netherlands - Waalre or Amsterdam or Denmark - Copenhagen

HOURS - 40 hours

ABOUT THE ROLE-

We have an exciting opportunity for a Marketing Manager to join our team. You will be responsible for leading our team to success and ensuring a seamless omni-channel experience by integrating online platforms such as websites, social media, email marketing, and digital advertising into the overall marketing strategy.

As marketing manager you will be responsible for the P&L and budget management to achieve profitability targets. We are looking for someone with strong analytical skills and creative thinking to identify market insights and turn them into leverageable business opportunities.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Lead all activities relating to brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.
  
  

• Setting the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.
  
  

• Effectively leading cross-functional team meetings to deliver the tactical activities of the marketing plans and ensure projects are delivered on time and within budget.
  
  

• Mining for consumer and competitive insights, translating those insights into leverageable growth opportunities.
  
  

• Continually driving to strengthen product portfolio through line extensions, innovation platforms, and customer product development.
  
  

• Leading 3rd party agencies to ensure messaging and activities are delivered against brand strategies and brand integrity/voice is maintained.
  
  

• Driving to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.
  
  

• Analyzing P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives. 
  
  

• Planning and managing the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.
  
  

• Maintaining a strong understanding of consumer, customer, and competitive trends within the cigar industry.
  
  

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• Bachelor’s degree in business, marketing, finance, or other related discipline
  
  

• 6+ Relevant experience in consumer marketing & brand building
  
  

• Demonstrated ability to lead organizations and develop high-performance teams
  
  

• Experience in developing and executing strategic plans
  
  

• Proven experience working collaboratively with Sales & Operations teams to drive results
  
  

• Experience leading and working cross-functionally in matrix organizations
  
  

• Excellent oral and written communication/presentation skills
  
  

WHAT IS ON OFFER?

As a colleague at SCANDINAVIAN TOBACCO GROUP, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS

Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following:

• Recruiter Screen
  
  

• Hiring Manager Interview
  
  

• Behavioral Assessment
  
  

• Final Task
  
  

ABOUT SCANDINAVIAN TOBACCO GROUP.

At SCANDINAVIAN TOBACCO GROUP, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a SCANDINAVIAN TOBACCO GROUP since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge and expertise to push each other forward.

Please be informed that this Direct Search is conducted exclusively by SCANDINAVIAN TOBACCO GROUP. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.