The business

Driversnote is a product-centric and profitable SaaS company based in the heart of the Copenhagen startup scene. We take pride in helping more than 1,5 million users in over 50 countries keep a mileage logbook. No one likes to do mileage documentation - so we try to remove this tedious work and make our customers’ work life simpler by saving them time and money.

We’re a small, very product-oriented team: 7 web & mobile developers, 3 UX designers & researchers, 2 product managers, 4 in marketing and 7 in operations & support.

The product

To the majority of our users, Driversnote is first and foremost a free mobile app they find via App/Play store and install to get automated mileage tracking. They will often start out with motion-based tracking, become aware of free user limitations and become a paying customer on a subscription to remove limitations and get an iBeacon for improved tracking accuracy.

We have a B2C-like relationship with many of our users, but we are gradually moving more and more into traditional B2B space with all that this entails of further product enhancements.

The way we work

We use a product development process known as Shape Up, where a few key people take the role as shapers and define projects that can be designed, implemented and released within 6 weeks, known as cycles. For each 6 week cycle, we form new cross-functional teams with designers, developers, marketing and customer support people on them, and we let the teams focus exclusively on finishing their projects within the cycle. Each 6 week cycle is followed by a 2 week cool-down period, where we fix bugs, execute functional projects, evaluate how we did and plan the next cycle.

We like to say that our unfair advantage is that we care more than our competition, and our users and customers tend to agree when they review our app, respond to NPS surveys and rate our support. We also care a lot about our employees, and between each cycle the entire company has a Team Health Check together, where we rate and discuss how we work together and thrive in our roles. We have a generous budget set aside for each employee to learn and develop, and we try to do a lot of fun stuff together.

The challenge

Our customers' experience with Driversnote is through our product and digital communication. This consists of two elements: Visuals and copy. This is the only thing 99,9% of our users experience when they meet Driversnote (we don’t have a sales team). So it’s so extremely important for us that this meeting is a pleasant, friendly and smooth experience. We currently have 2 product designers taking care of the design. But no one dedicated to the copy. We want to change that!

We’re looking for our first full time copywriter that will be responsible for all customer facing copy - working with both the product, marketing and support teams. We have seen the effect of bad and good copy. We know how big a difference it makes. And we’re ready to take our written communication to the next level.

The role

As a UX Writer at Driversnote, you’ll be the overall responsible for *all* our customer-facing copy. You will be writing the most important yourself and setting a direction for the rest.

You’ll be working with:

• UX copy: Taking part in product teams, working together with our designers and developers when building new features and making improvements to the product. We expect you to take an active role in the iterative design process and participate in usability tests, customer interviews etc. Focus is on making the product intuitive and easy to understand, using as few words as possible.
• Messages: We reach out to our users per e-mail and via push notifications as part of their onboarding, activation and usage of our product. An engaging email that drives action can be very powerful.
• Marketing: Telling the right story on our marketing site, app store profiles, ads etc is alfa-omega for the success of our marketing efforts. A story that our customers can relate to. That relieves their concerns, talks to their struggles and pulls them towards our product. You will not be producing articles for our content marketing efforts but we expect you to help set the direction for how this is written.

The discipline of writing for the three above areas are very different. From the short, functional, friendly and inclusive, to the more expressive. We expect you to know this difference and have experience in all the areas.

To work effectively with the above we expect you to take the time to understand our customers. Talk to them, listen to how they review our product and understand the different nuances. We expect you to take the lead on developing our tone of voice and to implement it across the company.

Examples of things you might work on:

• Help design the user journey and improve our onboarding flow.
• Experiment with using mails and push notifications to increase user engagement.
• Expanding our marketing websites to better communicate our offering and be more tailored to each of our markets.
• Collaborate with our Content Marketing Manager on ensuring a consistent tone of voice and general high quality.
• Work with Localization to ensure copy translates across all our markets, and has a unified voice across languages

We expect that you:

• Are an exceptional English writer.
• Have proven experience (+3 years) writing content for the web and mobile experience as a UX Writer, Content Designer or similar.
• Have experience writing emails and marketing copy that drives action.
• Are a bit of a perfectionist. You choose your words with great care and always see opportunities for improvements.
• Have a big curiosity to figure out why people act as they do, what drives them, how things work etc.
• Are an eager learner. You love reading and easily get inspired e.g. by books you’ve read. And you’re able to quickly accumulate knowledge about e.g. the business, the market, our customers etc.
• Have good collaboration skills and are used to working with developers and product designers. You involve other people in your work and prefer solving problems together.

Look here for bonus points:

• You have worked with (digital) product development before. Maybe from the outside providing the UX copy. But optimally from the inside, being part of the product team.
• You’re a fan of the Jobs-to-be-Done framework and have experience with performing switch interviews or have worked with Outcome Driven Innovation.
• Experience guiding colleagues in UX writing best practices and establishing UX writing consistency

What we believe in

Vision & mission: We work to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.

Product-led: We focus our work on the end-user and optimise for bottom-up adoption. People's use of our product is what leads to our growth. We sell through our product and as self-service. We invest in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.

Lean & data-driven: We try to get a deep understanding of the problems we’re solving. But we also acknowledge that we often can’t predict the outcome of our work. So we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we also don’t believe in detailed plans for more than 3 months ahead.

Long-term & compounding: We invest in things that will have a continuous return and compound. We e.g. prefer a 1% improvement of activation rate over a €100k deal. We’re self-funded, so we don’t stress about the next funding round, and take the time to go into depth with our work.

What we offer

A chance to take the lead on vastly improving copy across a fast-growing SaaS product with a very short turnaround from draft to user feedback. At Driversnote you will be part of a team composed of talented people that are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you. We have a new spacious office on Skelbækgade where we enjoy a great freshly cooked lunch every day, as well as networking and partying with other startups when times allow. Since many of us have spouses and kids that we enjoy spending time with, we can honestly say that we offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.

How to apply

Email us at [email protected] with the subject “Senior UX Writer”. Tell us why you’re the one for us and please provide a portfolio of work that shows a range of content you’ve created, such as interaction flows, emails, product tours, marketing materials, and style guides. For further information, please contact Martin Poulsen (+45) 21 64 43 14.

Kilde: Jobnet.dk