B2B CRM Manager (Professional Product Division) - Copenhagen

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L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as you own business” is our mantra. Got what it takes? We are currently looking for a B2B CRM Manager in Copenhagen.

Your mission…

As a B2B CRM Manager in the Professional Products Division, you will be responsible for developing our B2B CRM strategy to drive customer acquisition, retention, loyalty, and conversion initiatives. You will be driving the roll-out and adoption of our new CRM solution Salesforce Marketing Cloud and bring in your expertise in running successful CRM campaigns, playing a significant part in building sustainable, long-term customer relationships in line with the marketing, education, and commercial strategies. You will be part of our newly formed and growing team of experts that will transform the way how we engage with professional clients and generate sales in the Nordics. The role reports to LPS Business Manager.

You will...

  • Take a customer-centric approach to CRM efforts to acquire, retain and engage with our stylist database.
  • Collaborate closely with our E-B2B, Education and Brand Teams to strategise, plan and implement campaigns and projects that integrate with the broader B2B digital strategy.
  • Blend division/brand marketing with B2B marketing principles to deliver enhanced solutions and/or new recommendations to build and improve customer experience throughout every step of a customer’s life cycle.
  • Ensuring CRM communications and database segmentation effectiveness for targeted marketing activities in respect to local behaviors, in alignment with broader marketing/education calendars.
  • Build B2B customer journeys and setting up Newsletters, push and text communication.
  • Execute testing of campaigns, including deploying test campaigns to seed list, reviewing tests and refining journeys.
  • Drive roll-out and management of our new CRM solution.
  • Manage and monitor data acquisition strategy in line with Group recommendation.
  • Conduct post campaign reviews
  • Set & track relevant KPIs and provide regular insights to inform future execution


You profile...

  • You have at least 2-3 years of experience within a relevant field, and experience in CRM, digital project management, or performance marketing
  • Experience in driving CRM strategies, database growth, digital engagement, and analytics across channels
  • Highly analytical skills
  • You have the ability to digest data and translate it into clear, meaningful, and actionable insights
  • You are a digital savvy, with affinity for marketing technology, as well as knowledge of data queries, data extensions, SQL, HTML and AMPscript.
  • Salesforce experience is seen as advantage
  • You have strong project management skills and are highly organized with excellent teamwork skills, working closely with a large group of stakeholders.
  • Excellent creative, verbal and written communication skills. Fluency in one of the Nordic languages is seen as an advantage.


We are looking for you to start as soon as possible. The employment is permanent. The role will be based in Copenhagen. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.

Who are we?

Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 29.9 billion euros in 2019 corresponding to an 8,0% increase from 2018, and e-commerce growing by 52,4% accounting for 15,6% of sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.

What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. In 2019, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2019, L’Oréal was for the 3rd time ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.


Information og data

Denne ledige stilling har jobtypen "Kundeservicemedarbejder", og befinder sig i kategorien "Kontor, handel og service".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 8.12.2021, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Kundeservicemedarbejder
  • København
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