Product Marketing Specialist

Canon EMEA is looking for a Product Marketing Specialist to join its Information, Technology and Communications (ITCG) Business Unit, to successfully introduce and support the lifecycle of Canon’s Products and Solutions to the EMEA market.

This role will focus on Pro Photo or Pro Video industries.

As Product Marketing Specialist you will use your robust understanding of the market and work cross functionally and internationally to deliver effective marketing plans for your product lines.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly. In addition to a salary of between £44,243 and £52,051 you'll be eligible for a performance-based bonus of 10%. We have recently implemented a new range of flexible benefits including a strong contributory pension plan, private healthcare, life cover, an Employee Assistance Programme plus employee discounts on Canon products.

Canon also champions hybrid working and a flexible working policy, with a minimum of 25 days holiday per year. Lastly, you'll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.

Our teams are based at our state-of-the-art EMEA HQ in Uxbridge which is easily reached via the Elizabeth line, with subsidised restaurant, free parking and Costa coffee on site too!

What we ask

As Product Marketing Specialist you will:

- Develop robust situational analyses as required. Actively review previous activities and analyse to determine their success. Produce SWOTs and determine challenges to overcome to achieve the set business objectives. Make recommendations on projects and activities for the MTP.

- Work closely with Product Management, Sales Engineering and the Sales teams to develop customer propositions for product / solution launches and actively input into future product planning.

- After fully understanding the product or solution proposition and the related challenges, develop marketing strategies to deliver against business and marketing objectives.

- Write clear, concise and specific briefs in order to illicit outstanding responses aligned to strategy and business objectives. Ensuring that clear KPIs are set and previous performance is taken into account.

- Judge the responses to brief and work with the planning team and the marketing channels to develop clear plans aligned to the strategy that will deliver on the business objectives

- Work collaboratively with Internal and External stakeholders to build consensus and buy in to strategies and plans.

- Working with internal and agency teams, lead the development of creative platforms to communicate the propositions

- Lead or support where appropriate Canon’s participation in Industry Events. This includes supporting the planning and project management of the event, the setup of exhibition stands, handling of event logistics and being a Canon spokesman to press and industry analysts.

- Develop and deliver sales and marketing product training, both internally and externally. This will enable effective product sales & marketing across EMEA, while empowering our retailers to successfully sell our products.

- Develop & maintain detailed information on the market, technologies, products and competition – to secure: product positioning, marketing activity planning and training.

You will need

As Product Marketing Specialist you have:

- Knowledge on the Pro Photo industry and products or alternatively knowledge on the Pro Video and Broadcast industry - imaging products, camcorders, PTZ cameras and lenses

- A marketing background in B2B and ability in setting up marketing strategies

- A passion for photography or filmmaking

- A passion for customer insight backed up with data

- Strong Analytical thinking

- Strong influencing skills to act as a bridge between the different departments

- Creative thinking to come up with solutions that we haven’t previously considered

- Able to see something through to delivery without direct ownership

- Strong Commercial acumen, understand the P&L

- Outstanding briefing and delegating skills – Clear Concise Specific

Further Information

Do you match with this role? Do not hesitate and apply! You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.

Salary: between £44,243 and £52,051 dependent on experience plus 10% bonus

Here are some of the benefits we offer!

• Annual Bonus and annual pay review
• Hybrid working
• 25 days of personal holiday per year
• Excellent Pension Plan
• Healthcare and wider medical plan
• Discounts on Canon products
• Flexible benefits policy
• Free parking on site
• Subsidized restaurant and Costa Coffee on site too!

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