Marketing Activation Manager
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Gentofte
At STG, we always encourage you to craft the career that makes you more.
Working with our world-class brands means being part of a great working environment and collaborating with people from all corners of the world. We are a dynamic company in constant transition and while we are leaders in much of what we do today, we are on a journey to become much more. In the Danish and Swedish entity we have in the past 8 months made 2 significant launches in Nicotine Pouches and Modern Actives and we are in the finalization of incorporating another brand in the Nicotine Pouch category, making us a significant player in this rapidly growing segment.
We need ambitious people to support our ambitious growth plans. Is this you?
Summary
As a Marketing Activation Manager at Scandinavian Tobacco Group, your main responsibility will be to develop and implement the local marketing strategy in close collaboration with central Brand Marketing and Commercial Excellence teams. You will be the link from strategy to execution and work closely with the sales team to ensure that the execution of the strategy is followed through. You will be responsible for the marketing activities in both Denmark and Sweden including border regions and Greenland and Faroe Islands. Your role will oversee all our activities across our core tobacco categories as well as Nicotine Pouches and Modern Actives in the region. Next-generation products are expected to be the growth driver in the coming years. You will be based in Copenhagen, reporting directly to Country Director - Denmark & Sweden. The team currently consists of 7 people and you will be having 4 direct reports.
What can you expect as a Marketing Manager at Scandinavian Tobacco Group?
Your areas of knowledge and expertise (that matter the most for this role):
What happens next?
“Craft nods to what we create, the passion we put into our everyday work, and the dedication that makes us committed.”
As a valued member of our team, you will experience that life at STG is more than a job; it is a career journey that makes you more.
More talented. More global-minded. More connected. More of a team player. More you.
Working with our world-class brands means being part of a great working environment and collaborating with people from all corners of the world. We are a dynamic company in constant transition and while we are leaders in much of what we do today, we are on a journey to become much more. In the Danish and Swedish entity we have in the past 8 months made 2 significant launches in Nicotine Pouches and Modern Actives and we are in the finalization of incorporating another brand in the Nicotine Pouch category, making us a significant player in this rapidly growing segment.
We need ambitious people to support our ambitious growth plans. Is this you?
Summary
As a Marketing Activation Manager at Scandinavian Tobacco Group, your main responsibility will be to develop and implement the local marketing strategy in close collaboration with central Brand Marketing and Commercial Excellence teams. You will be the link from strategy to execution and work closely with the sales team to ensure that the execution of the strategy is followed through. You will be responsible for the marketing activities in both Denmark and Sweden including border regions and Greenland and Faroe Islands. Your role will oversee all our activities across our core tobacco categories as well as Nicotine Pouches and Modern Actives in the region. Next-generation products are expected to be the growth driver in the coming years. You will be based in Copenhagen, reporting directly to Country Director - Denmark & Sweden. The team currently consists of 7 people and you will be having 4 direct reports.
What can you expect as a Marketing Manager at Scandinavian Tobacco Group?
- Driving the development and execution of the local portfolio, price and activation strategy, and commercial plan in close collaboration with global teams and local sales team.
- Developing and executing marketing campaigns and activities: You will be responsible for creating and implementing effective marketing campaigns to promote the company's products. This will involve identifying the target audience, creating messaging, and selecting the most effective channels to reach the target consumer.
- Collaborating with the sales team: You will work closely with the sales team to ensure that the marketing campaigns are executed as per plan. This will involve regular communication and coordination to ensure that the marketing activities are integrated with the sales strategy.
- Be the engine to further develop our digital agenda with a focus on both B2B and B2C.
- Conducting market research: You will be responsible for conducting market research to identify consumer trends, preferences, and behavior. This information will be used to inform the development of marketing strategies and campaigns.
- Managing budgets: You will be responsible for managing marketing budgets, ensuring that funds are allocated effectively to achieve maximum impact.
- Analyzing campaign performance: You will be responsible for analyzing the effectiveness of marketing campaigns and using this information to improve future campaigns.
- Developing marketing materials: Together with your team, you will be responsible for developing marketing materials, such as brochures, advertisements, and promotional materials, to support the marketing campaigns both online and in traditional retail channels.
- Managing external agencies: You will work closely with external agencies, such as advertising agencies and PR firms, to develop and execute marketing campaigns.
- People leadership and Stakeholder management: You will lead a team of 4 marketers with different backgrounds and expertise, executing in both on and offline channels. In addition, you will be working in a matrix organization with multiple stakeholders in HQ as well as in the local sales team. The role has significant exposure and needs to be able to navigate efficiently across hierarchies.
Your areas of knowledge and expertise (that matter the most for this role):
- Bachelor's degree in marketing or a related field;
- 5+ years of experience in tobacco or consumer goods marketing, with a focus on brand activation;
- Experience in marketing nicotine pouches and other next-generation categories;
- Experience in portfolio and price management;
- Experience in product launches, in-store activation, and online activation;
- Experience in online B2B and B2C marketing;
- Excellent project management skills, with the ability to manage multiple priorities;
- Strong analytical skills and experience with market research and data analysis;
- People Management experience;
- Excellent communication and presentation skills;
- Strong stakeholder management skills;
- Ability to work independently and as part of a team;
- Fluent in English;
- Swedish and Danish are an advantage
What happens next?
- You Apply - Join a world-leading manufacturer of cigars and pipe tobacco
- We carefully review your application (over a nice cup of coffee). The important thing to know is that we process applications on an ongoing basis, so we encourage you to submit your application as soon as possible.
- If we are a match, you’ll receive an email or a call from our HR team
- And a final note for you to know - We'll get back to you — even if it's a no (for now)
“Craft nods to what we create, the passion we put into our everyday work, and the dedication that makes us committed.”
As a valued member of our team, you will experience that life at STG is more than a job; it is a career journey that makes you more.
More talented. More global-minded. More connected. More of a team player. More you.
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Gentofte.
Jobbet er oprettet på vores service den 3.5.2023, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- Gentofte
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Statistik over udbudte marketingmedarbejdere i Gentofte over tid
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