Digital Marketing Manager
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Hørsholm
ALK is on an ambitious journey to become the preferred allergy company globally. Since 2018 we have been investing heavily in digital consumer-facing activities via our Consumer Care business unit. Consumer Care is put in place to engage potential end-customers of ALK earlier in their disease journey. Through digital engagement tools, e-commerce and innovative partnerships such as telehealth solutions and in-pharmacy allergy clinics we try to make simple solutions for people living with allergy. The team is operating globally in markets such as USA, Germany & UK, with more to come. To support this journey, we’re looking for a new Digital Marketing Manager to join our Consumer Marketing team.
The position
Do you love digital marketing and do you have a constant urge to improve campaign performance, CPAs, CPLs etc., to ultimately improve our business? Do you have a performance mindset and get motivated by reaching ambitious goals that directly impact the bottom line of the company? Do you have strong growth ambitions – both personally and for the business you work for? Can you move seamlessly between strategy, planning and execution across channels? If so, you might be the Digital Marketing Manager we are looking for.
Areas of responsibility
Your qualifications
The department/team
The Consumer Marketing department consists of six passionate colleagues who are based in the Consumer Care business unit that employs a global team of 20+ people. We strive to change the way people manage their allergies. We aim to constantly improve ourselves and our processes in order to meet the needs of people with allergy, our colleagues and partners. We are driven by a high level of professionalism, integrity, an open-minded approach and contributing to an inspiring and fun working environment together with our colleagues.
Your new colleagues all have a diverse mix of capabilities and experience from both B2B and B2C industries, which fosters development and inspiration.
We want the best ideas to win and hear all voices and not just the loudest.
We do not believe in hierarchy, but believe in capabilities and growing with responsibility. We assign leads on problems and projects, based on capabilities and strengths depending on the problem at hand.
The Consumer Care team work closely together with local markets, agencies and our partners who want to change life with allergy to the better.
The position is located at the ALK headquarter in Hørsholm and it is necessary to live in an area where it is possible to commute daily to the office.
Allergy Solutions For Life
More than 500 million people worldwide have allergies. Many of them suffer in silence, because the way ahead is too confusing.
By collecting information and the latest and most trusted solutions together in one place, we want to make allergy surprisingly simple to manage. With 100 years of experience, nobody knows allergy like us, and we continuously apply our scientific knowledge and expertise to help people take control of their allergy and their life.
We want to make a difference by offering solutions for everyone who is dealing with allergy – through a comprehensive range of products, services and resources that offer a fast-track to a more balanced life.
By joining ALK you will get the opportunity to be part of our exciting journey where you are able to create results, develop solutions, yourself and ALK together with highly skilled and engaged colleagues while helping millions of people suffering with allergy.
If this sounds like a mission you would like to be part of, we look forward to receiving your CV and application no later than 15th November.
Contact
For further information on the position please contact Frederik Andreas Jacobsen, Head of Consumer Marketing, +4541959058.
The position
Do you love digital marketing and do you have a constant urge to improve campaign performance, CPAs, CPLs etc., to ultimately improve our business? Do you have a performance mindset and get motivated by reaching ambitious goals that directly impact the bottom line of the company? Do you have strong growth ambitions – both personally and for the business you work for? Can you move seamlessly between strategy, planning and execution across channels? If so, you might be the Digital Marketing Manager we are looking for.
Areas of responsibility
- Drive marketing planning and execution across all digital marketing channels, including SEO, SEM, paid social media, programmatic and display advertising campaigns. Coordinate and align database marketing with overall marketing plan
- Ensure efficient collaboration with media and creative agencies and other vendor partners
- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on those insights
- Develop new and creative growth strategies
- Plan hypothesis testing, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Drive conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Your qualifications
- Proven working experience in digital marketing, media planning and ad buying
- Demonstrable experience managing SEO/SEM, paid social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns and creative hooks that engage, inform and motivate action
- Experience with A/B and multivariate experiments
- Solid knowledge of analytics and reporting tools (e.g., Google Analytics, Google Data Studio, Google Search Console)
- Working knowledge of ad serving tools (e.g., Facebook Business Manager, Google Ads, DV360, etc)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Fluent in English (Danish is not a requirement)
The department/team
The Consumer Marketing department consists of six passionate colleagues who are based in the Consumer Care business unit that employs a global team of 20+ people. We strive to change the way people manage their allergies. We aim to constantly improve ourselves and our processes in order to meet the needs of people with allergy, our colleagues and partners. We are driven by a high level of professionalism, integrity, an open-minded approach and contributing to an inspiring and fun working environment together with our colleagues.
Your new colleagues all have a diverse mix of capabilities and experience from both B2B and B2C industries, which fosters development and inspiration.
We want the best ideas to win and hear all voices and not just the loudest.
We do not believe in hierarchy, but believe in capabilities and growing with responsibility. We assign leads on problems and projects, based on capabilities and strengths depending on the problem at hand.
The Consumer Care team work closely together with local markets, agencies and our partners who want to change life with allergy to the better.
The position is located at the ALK headquarter in Hørsholm and it is necessary to live in an area where it is possible to commute daily to the office.
Allergy Solutions For Life
More than 500 million people worldwide have allergies. Many of them suffer in silence, because the way ahead is too confusing.
By collecting information and the latest and most trusted solutions together in one place, we want to make allergy surprisingly simple to manage. With 100 years of experience, nobody knows allergy like us, and we continuously apply our scientific knowledge and expertise to help people take control of their allergy and their life.
We want to make a difference by offering solutions for everyone who is dealing with allergy – through a comprehensive range of products, services and resources that offer a fast-track to a more balanced life.
By joining ALK you will get the opportunity to be part of our exciting journey where you are able to create results, develop solutions, yourself and ALK together with highly skilled and engaged colleagues while helping millions of people suffering with allergy.
If this sounds like a mission you would like to be part of, we look forward to receiving your CV and application no later than 15th November.
Contact
For further information on the position please contact Frederik Andreas Jacobsen, Head of Consumer Marketing, +4541959058.
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Hørsholm.
Jobbet er oprettet på vores service den 26.10.2020, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- Hørsholm
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