Digital Traffic & Performance Marketing Specialist

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København S

As the Digital Traffic & Performance Specialist, you play a crucial role in driving both organic and paid traffic through comprehensive SEO, SEM and Digital Paid Media strategies. You’ll manage performance marketing and digital projects aimed at improving customer acquisition and retention across all our online stores.

Your insights and strategic recommendations will help shape our digital presence and drive revenue growth.

You will be working from our office located in Østerbro, Copenhagen- and you will be reporting into Head of e-Commerce.

If you have a strong foundation in performance marketing and digital project management, we’d love to hear from you!

Key Responsibilities:

SEO Optimization:

  • Oversee, continually improve and analyse SEO technical integrity on site
  • Responsible for content SEO and manage localized copy for the 4 sites (EN, FR, DE, DK)
  • Define & monitor SEO KPIs. Deliver actionable insights to the copywriting & eCommerce teams.

Paid Media Management:

  • Create and implement a comprehensive paid media strategy to achieve brand awareness, CRM recruitment, engagement, and sales goals.
  • Collaborate with cross-functional teams to align marketing efforts with DTC objectives and sales targets, ensuring messaging resonates with target audiences, along their customer journey.

Digital Agency Collaboration:

  • Partner with our digital agency media team to manage PPC advertising (Google Marketing Platform), social advertising (Meta), display, and affiliate channels in alignment with strategic goals.

Creative Content Production

  • Brief and coordinate creative content production for paid media, in collaboration with brand & marketing team. Focus on maintaining brand consistency and on securing alignment with company objectives across all digital touchpoints

Tag Management:

  • Manage all website tags and trackers for paid media and other uses.
  • Collaborate with internal teams and digital agency on tag implementation, ensuring data integrity and compliance with GDPR and social media policies.

Data Analytics, KPI Reporting & Insights:

  • Partner with our external agency to implement industry best-in-class tracking across our sites.
  • Maintain the accuracy and relevance of analytics trackers

  • Track media spend vs. budget and report on performance marketing in relation to sales goals.
  • Provide actionable analytics insights to the eCommerce and Marketing teams, supporting merchandising, customer care, CRM, and technical platform improvements.

Continuous Improvement:

  • Collaborate with the eCommerce and Marketing teams to map the customer journeys and enhance UX.
  • Stay informed about trends in performance marketing, paid media, SEO, and analytics.

About You: The Ideal Candidate

We’re looking for a proactive team player with a flair for digital marketing, excellent communication skills, and a drive for continuous learning. You’ll have a strong foundation in data analysis and a knack for turning insights into action.

Requirements:

  • Bachelor’s degree or higher in Marketing, Business, Data or a related field.
  • 3+ years of experience in digital marketing and SEO, preferably in a DTC e-commerce or digital agency setting within lifestyle sectors.
  • Proficient in Google Marketing Platform and Meta Business Suite.
  • Strong analytical skills with the ability to convert data into actionable insights.
  • Solution-oriented with proven problem-solving skills.
  • Highly organized, detail-oriented, and self-disciplined.
  • Excellent communicator with a collaborative mindset; fluency in English required, with an additional language as a plus.
  • A natural curiosity and dedication to learning and staying up-to-date in digital marketing.

Nice to Have:

  • Proficiency in German or French.
  • Experience with Shopify eCommerce platform.

Benefits:

  • Competitive salary and benefits package.
  • Flexible working hours.
  • A chance to join a fast-growing, purpose-driven company positively impacting families.

If you’re passionate about SEO, Paid Media, and Digital Management, and excited to work with an international team and help shape the voice of a beloved children’s brand, we want to hear from you!

If you have any questions to the position, please contact Head of People & Culture, Line neustrup: [xxxxx]


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i København S.

Jobbet er oprettet på vores service den 8.11.2024, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • København S
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