Direct & Digital Marketing Specialist

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Odense SØ

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Our mission is to help create happier and healthier communities by designing, manufacturing, and constructing outdoor playgrounds and fitness areas that WOW users to come play, motivate them to stay and come back, and develop children’s and adult’s health and life- skills. Our solutions are made for all ages and all abilities. We have done so since 1970, and today - around the world - KOMPAN, every month, builds 1000 new playgrounds and outdoor fitness areas. We do so from subsidiaries in 30 countries and are an additionally 60 countries via our agencies. Meet the colleagues around the world - https://youtu.be/rM6Y9tJJjrs!

With thoughtful design and superior research, KOMPAN is redefining how people of all ages move, play and exercise, making communities healthier and stronger. Our direct and digital marketing specialist is a high-profile role where you will execute the strategy behind our communication channels and the effectiveness of our digital presence.

KOMPAN is searching for a performance-driven direct and digital marketing specialist to orchestrate and deploy web and interactive demand generation marketing activities and integrated campaigns to increase lead generation, awareness and engagement across all digital channels. The successful candidate will plan, organize and oversee the direct marketing campaign development and optimization through collaboration with our global marketing group. This includes the ability to establish target groups based on segmentation and predictive analytics.

Responsibilities:

  • Develop, implement and optimize campaigns with frequent multi-variant a/b testing of subject lines, click thru, time of send, and content
  • Collaborate with global corporate headquarter to develop and execute our digital marketing strategy
  • Coordinate with stakeholders to ensure seamless communication and consistency with all communications to members
  • Track and analyze daily, weekly, and monthly email and direct mail KPI’s
  • Leverage email marketing, Google Analytics, all SEO and SEM efforts, display ads (including social)
  • Ensure a consistent brand presence across digital technologies and serve as the marketing automation specialist to help develop and troubleshoot campaigns and email projects
  • Perform updates to online digital media, assisting with uploading and managing content
  • Manage KOMPAN Americas web content including updates and upgrades
  • Continuously collaborate to review and analyze activities and processes to refine the marketing mix
  • Monitor competitor marketing efforts and industry trends to prepare proactively and advise on strategy

Qualifications:

  • Bachelor's degree in technology, marketing, or related field
  • 5+ years of deep understanding of digital marketing initiatives and tactics, email marketing and integrated campaigns
  • Solid knowledge of digital marketing, demand generation and websites
  • Proven experience using Get On, Mad Mini and Microsoft Dynamics preferred
  • Experience with A/B testing, as well as Google Analytics and SEO tactics
  • Digitally savvy and up-to-date with the latest trends and best practices in marketing automation
  • Ability to build solid cross-functional relationships and work with all levels within an organization
  • Demonstrated record of accomplishment leading digital marketing and analytics initiatives
  • Comfortable with planning thru project management to design, implement and manage marketing automation tools, templates and reporting

What is in it for you?

KOMPAN offers industry competitive salaries with an excellent health, vision, and dental plan. 401(k) matching. Our KOMPAN employees were not developed overnight. We provide training, mentoring, and plenty of time to get your mind around the role. Our culture is focused on achieving business goals through teamwork while maintaining a sustainable work/life balance.

If this sounds appealing to you, we would love to hear from you! Please supply a cover letter explaining why you would be a great fit for this role with a .pdf of example drawings that you have created. Online portfolios are requested.

KOMPAN is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based upon race, religion, color, national origin, gender, age, veteran status, or any other basis covered by appropriate law. We celebrate diversity and are committed to creating an inclusive environment for all our employees. All employment is based on qualifications, merit, and business needs.

Job Type: Full-time

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Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Odense SØ.

Jobbet er oprettet på vores service den 11.6.2021, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Odense SØ

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