Product Marketing Manager
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Roskilde
Product Marketing Manager
The Product Marketing Manager for Ion Chromatography/ Sample Preparation (IC/SP) will be responsible for creating and operationalizing go-to-market strategies for existing and new market segments by incorporating customer needs, competitive dynamics, portfolio positioning, product requirements, and increasing our brand awareness.
How you will make an impact?
The Product Marketing Manager will work with business unit and divisional level Marketing organizations, Product Management and Commercial Organizations across the world.
We are looking for an energetic person who is able to drive demand for IC/SP products through marketing content generation, including product positioning and promotions. The role demands management in driving initiatives and requires a talented and flexible individual with strong communications skills, adept business knowledge and organizational abilities. We seek a business professional capable of bridging customer needs and broader market trends to solutions requirements and go-to-market strategy. Intense engagement and cooperation with teams across the organization will be instrumental in gathering feedback on market trends, portfolio performance and competitive dynamics.
What will you do?
Minimum Qualifications/ Requirements
The Product Marketing Manager for Ion Chromatography/ Sample Preparation (IC/SP) will be responsible for creating and operationalizing go-to-market strategies for existing and new market segments by incorporating customer needs, competitive dynamics, portfolio positioning, product requirements, and increasing our brand awareness.
How you will make an impact?
The Product Marketing Manager will work with business unit and divisional level Marketing organizations, Product Management and Commercial Organizations across the world.
We are looking for an energetic person who is able to drive demand for IC/SP products through marketing content generation, including product positioning and promotions. The role demands management in driving initiatives and requires a talented and flexible individual with strong communications skills, adept business knowledge and organizational abilities. We seek a business professional capable of bridging customer needs and broader market trends to solutions requirements and go-to-market strategy. Intense engagement and cooperation with teams across the organization will be instrumental in gathering feedback on market trends, portfolio performance and competitive dynamics.
What will you do?
- Working with the Product and Vertical Marketing teams to help create Business Unit Level Strategic Planning and Marketing Plans
- Helping develop the portfolio vision and continuously communicating it to internal and external stakeholders
- Leading initiatives and tactics to drive demand for products in the portfolio through positioning and marketing promotions
- Coordinating and synchronizing marketing-related activities with other functions of the Organization such as Divisional Marketing, Product Training, and Commercial Organizations.
- Creation of content for marketing collateral including white papers, presentations, case studies, blogs, eBooks, primers, protocols, videos, selection guides, and customer success stories
- Responsibility for working with Divisional Marketing to develop public relations and brand messaging
- Conducting market research and voice of customer (VOC) for data driven decision making by obtaining and interpreting market information via surveys, market analysis, focus groups and customer feedback
- Taking an active role in seeking and supporting customer feedback as a regular part of marketing activities
- Developing and managing deliverables for New Product Introductions
- Supporting the creation of training material and tools
- Working on special projects as assigned in connection with the Business Unit goals and strategy
Minimum Qualifications/ Requirements
- Bachelor’s degree required, preferably in physical or life science, chemistry or engineering discipline. MBA or related advanced degree desired
- Experience in Life Sciences area, with Ion Chromatography experience a strong plus
- Knowledge and experience in the food & beverage market desired
- 3-5 years of experience in marketing, product management or related functions
- Strong marketing and execution skills
- Knowledge and experience with portfolio positioning, campaign planning and content creation.
- Strong VOC experience, with the ability to develop and deploy product vision
- Effective at building relationships; a collaborative approach
- Ability to understand technology and articulate strong customer value/benefit propositions is critical.
- Proven ability to articulate product value which align with roadmaps along with compelling financial returns
- Demonstrated confidence in written, interpersonal and oral communication is essential
- Ability to understand technology and articulate strong customer value/benefit propositions is critical.
- Proactive, independent, assertive, self-starter with the ability to work with a diverse and global team.
- Ability to travel up to 30% - domestic & international
- Demonstrate Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Roskilde.
Jobbet er oprettet på vores service den 4.5.2021, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- Roskilde
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