Director, New Business Introduction, Brand Release

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Director, New Business Introduction, Brand Release


Be part of making a difference for people with hearing loss

In the New Business Introduction (NBI) team at Demant we are looking for a new colleague to drive and facilitate new innovative product launches. The NBI team is part of Brand Management that empowers our four individual hearing aid brands: Oticon, Philips Hearing Solutions, Bernafon, and Sonic Innovations, to unleash the market potential by targeting the brands towards different segments, channels, and price points. The New Business Introduction team drives product releases.

Product launch with a brand impact
As our NBI, Brand Release you are responsible for optimizing the product brand experience for a dedicated hearing aid brand. Together with the Program NBI you will optimize the release impact for your brand and align on product details and differences in the development. You will be responsible for the product launches and for creating strong product value propositions for your brand campaign colleagues to work with. Your key tasks will be to:

  • Ensure commercial releases based on market insights, optimizing product touch point in the customer journey.
  • Create product value propositions and be a sparring partner for the brand campaign teams.
  • Drive the product to market process incl. required documentation.
  • Manage commercial interfaces from the development program to sales companies.
  • Be the brand responsible in discussions with key stakeholders like markets, customers and internal functions when it comes to product discussions.
  • Align priorities with the NBI, Business Owners in the software development.


You will report to the Senior Director, New Business Introduction in the Brand Management team and work in a matrix set-up with many stakeholders. You should expect 10-20 days of travel yearly.

Who are you?
You are a self-driven team player with a passion for understanding our customers and their needs.

  • You have a strong commercial background.
  • Experience in launching products preferably in both a local and global set-up.
  • Experience in developing product communication.
  • Project management and strong leadership skills.
  • Strong stakeholder management skills.
  • Cross-functional and cross border collaborative skills.
  • A proven ability to translate technical details into customer and user benefits.
  • Fluency in English.
  • Most likely a background from a business school but your working experience and competences are more important.


We offer
We offer you a position in the heart of the organization with full exposure to almost all functions and with a possibility to build a strong network. You will join our team of highly dedicated marketeers that share the ambition of creating innovative solutions and ask the curious why to ensure the best possible user and customer experience. We work in an informal setting with a good portion of humor to make work even more fun.

Please send your CV and application as soon as possible and no later than 19th July 2022. Candidates will be evaluated on a continuous basis with a vacation break from 25th July to 7th August 2022.

If you have any questions, please contact Senior Director, New Business Introduction Jane Prip Kruse at [email protected]

We look forward to hearing from you.

At Demant we value diversity, equity and inclusion (DE&I) and we are committed to creating an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, and education. Diversity is part of our cultural DNA. Women in STEM areas are particularly encouraged to apply, as Demant supports United Nations Sustainable Development Goal 5 on gender equality.

About Demant

Demant is a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss connect and communicate with the world around them. For more than a century, the Demant Group has played a vital part in developing innovative technologies and know-how to help improve people’s hearing and health. In every aspect, from hearing devices, hearing implants and diagnostic equipment to hearing care all over the world, Demant is active and engaged. A growing business in intelligent audio solutions for gaming and office communication is also a significant part of the Group.
The Demant Group operates in a global market with companies in more than 30 countries, employs around 20.000 and generates annual revenue of DKK 16 billion. Our products are sold in more than 130 countries where we create life-changing differences through hearing health.


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Smørum.

Jobbet er oprettet på vores service den 29.6.2022, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Smørum
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