Advocacy & Influence Lead - Consumer Products Division - Copenhagen

Ready to lead the future of Advocacy & Influence? If you're a social media expert with a passion for innovation and a proven track record in Advocacy & Influence, we're looking for you to shape our Consumer Products Division's strategy as the Advocacy & Influence Lead. Bring your leadership skills and data-driven mindset to inspire our team and drive us to market leadership! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We can’t wait to hear from you.

Your mission… 

As Division Advocacy & Influence Lead, your mission is to build and implement the social and consumer advocacy strategy for the Consumer Products Division. You will drive advocacy acceleration - ensuring we are moving at the speed of culture, optimizing strategies in always-on and driving initiatives to win in engagement with a data-first mindset. You will lead and inspire a team of Brand Advocacy & Influence Managers (matrix reporting) organized per brand, empowering a collaborative environment to drive excellence, creativity and innovation. You will play a crucial role in achieving our Advocacy & Influence ambition to be market leaders in Share of Influence. The role reports to the Head of Digital.

You will… 

Strategic Leadership & Implementation:

• Implement and locally adapt the global divisional A&I strategy

• Manage KPIs and processes

• Champion Onefluence and Creator Loyalty programs.

A&I Acceleration & Innovation:

• Drive A&I acceleration across all levers, focusing on key brand initiatives to maximize engagement and cultural/local relevance

• Adapt global/market A&I enablers (tools, trends, seeding) for effective brand-level implementation.

Multibrand & New Segment Growth:

• Accelerate A&I in new segments (e.g., new terroties, men, gaming) to drive incremental growth.

• Champion multidivisional A&I projects and optimize retailer-driven influencer activations.

Reporting, Insights, and Best Practice Sharing:

• Streamline divisional reporting and collaborate with multidivision to analyze ROI, efficiency, and spend.

• Share best practices and build a continuous learning loop based on data and performance insights.

Team Development & Upskilling:

• Nurture the growth and development of Brand A&I Managers

• Continuously upskill the division and business partners on A&I capabilities.

We are looking for...

• You have at least +5 years of experience from advocacy & influence positions

• You have experience from leading a team

• You have experience with digital media, influencer strategy, PR and social media platforms

• You are proactive, results driven and passionate about your job and drive your projects from start to finish

• Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance

• You have a hands-on approach and a drive that enables you to get things done

• Strong interpersonal and presentation skills

• Strong written and verbal communication skills

• You are fluent in English and preferably in one of the Nordic languages

We are looking for our new Division Advocacy & Influence Lead to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in City.

Who are we?

Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground.

At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.