Paid Media Manager - Copenhagen

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L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a Paid Media Manager in the Professional Products Division in Copenhagen.

Your mission…

As the Nordic Paid Media Manager you will own and drive the paid media strategy for the Professional Products Division. You will manage the media mix strategy and strategize campaigns across B2C and B2B channels. You will ensure the optimal usage of our media investments B2B & B2C in collaboration with brands, clients agency partners and our CDMO team, continuously improving our digital KPIs. The position reports to the Nordic Head of Digital.

You will…

  • Create and manage implementation of brand-agreed B2B, B2C and e-commerce media strategy (Brief Revision, sign-off and KPI setting, Media plan preparation, flowchart, follow up, media budget reporting, campaign report and report & learning sharing)
  • Manage e-retailer media fund by facilitating dialogue between brands, e-retailers and agencies
  • Own the strategic budget allocation and the media- and animation mix of the e-com marketing fund
  • Own the e-com marketing fund documentation
  • Align e-com and brand SEM strategy with the multi-div strategy set by CDMO
  • Assess keyword research and industry topics to recommend optimal platform content management
  • Consult with OBMs to optimize organic search investment strategy
  • Track results and leverage insights to key stakeholders
  • Create and/or localize content for paid media campaigns together with the content agency
  • Ensuring that brand teams are equipped with skills to deploy media correctly
  • Leverage your digital expertise to continuously upskill the PPD organization
  • Bring digital competence and initiatives to broader PPD organization


Your profile…

• You have +4 years of experience from a similar role

• You have deep understanding of digital marketing – performance and data driven

• You have strong expertise in media – ecosystem, key players, agency management (paid, owned & earned)

• You have knowledge of customer acquisition, re-engagement & retention strategies

• You have operational understanding of SoMe, CRM, search and influencer marketing

• You are comfortable with data & analysis

• You are entrepreneurial able to translate consumer data into business opportunities

• You are a professional communicator with strong interpersonal skills

• You are a natural talent in innovating & influencing

• You are able to communicate digital concepts and campaigns to a diverse audience effectively

• You are aware of latest digital trends particularly in media innovation

• You have good understanding B2B e-commerce – user engagement and online consumer journeys

We are looking for the Paid Media Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.

Who are we?

Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 32 billion euros in 2021, and e-commerce growing by 26% accounting for a record high 28,9% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.

What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the sixth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2021, L’Oréal was for the 4th consecutive year ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.


Information og data

Denne ledige stilling har jobtypen "Øvrige", og befinder sig i kategorien "Øvrige stillinger".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 7.3.2022, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
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