Consumer Insights Lead
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Valby
Consumer Insights Lead
We are currently looking for a Consumer Insights Lead for an exciting opportunity in our international team at Nordisk Games. In this role, you will be responsible for kickstarting and building a new business unit – the Market Lab – in collaboration with our studios. You will develop the market research services that our studios and Nordisk Games need in order to create great games that our players love!
About Nordisk Games
Our mission is to fund, support, and challenge creators of the most fantastic form of entertainment - games. Through various activities, we support our group of studios to create the best games in the world. The Market Lab will be part of our support functions offering insights and research services to our studios. We also have a User Research Lab. The purpose of our support functions is to help our studios become more market and data-informed and as a result enable them to make even better decisions, even greater games, and some great profits in the end.
Nordisk Games is part of Egmont/Nordisk Film, one of the largest media companies in the Nordics. Egmont is a foundation where part of the profits goes to supporting vulnerable children and youngsters as well as film talents, while the remaining profits are reinvested in developing the media group. Egmont has activities in 30 countries and employs approx. 6,600 employees. Egmont’s focus is on strong media content as well as digital innovation, and besides Nordisk Film, Egmont also owns Egmont Story House, TV 2 in Norway, and Lindhardt & Ringhof.
Nordisk Games is a relatively new business unit investing in European game studios. Since 2016 we have invested a total of EUR 240m in our dynamic and growing portfolio, with more investments in the pipeline. Our current portfolio counts 6 companies in Sweden, Denmark, Finland, UK, and Spain currently consisting of: Avalanche Studio Group, the original creator of games such as the award-winning Just Cause franchise, The Hunter: Call of the Wild, and Second Extinction. Star Stable, who is behind the world’s leading online adventure horse game. MercurySteam, the developer of Metroid Dread, Supermassive are our experts in narrative horror games like House of Ashes, Flashbulb Games, and mobile developer Nitro Games. In short: Nordisk Games fund, and actively support the creation and development of lasting global IPs. You can read more about Nordisk Games at www.nordiskgames.com
If you are an experienced consumer insight specialist, with a passion for games and a collaborative, entrepreneurial, and consultant mindset, you should join us! We are a team of 17 people with vast game industry experience. We’re an international team working out of Copenhagen in a work environment that is fast, fun, full of passion and drive. Our core values are Curiosity, Trust, Ambition, and Fun Times.
Key responsibilities:
- Partner with our game studios to answer key business questions through consumer research
- Support Nordisk Games and our studios by clearly communicating strategic insights and help translating them into actionable plans
- Be responsible for defining research objectives, designing research activities, and developing learning plans to the studio teams
- Develop a set of services to our studios such as audience profiling, competitive analysis, revenue stream analysis, and IP analysis
- Track and share relevant market trends across Nordisk Games and our studios
- Develop the collective player intelligence by fostering gamer knowledge sharing within the entire organisation
- Manage relationships with external research agencies and leveraging external insights resources to best serve business requirements
- Recruit and manage a Market Research Analyst as well plan for team growth as the needs of the studios grow
- Develop relationships (both online and IRL) by sharing insights and give presentations
In short, you will bring passion and a can-do attitude to your work and inspire those around you to use data to make smart decisions.
Requirements
- You know how to make sense of complex data and express them clearly and simplify for stakeholders of all levels
- You have a proven track record of delivering high level, actionable insights with clear recommendations that drive creative development
- You have excellent knowledge of quantitative and qualitative methodologies and techniques
- You have a curious and analytical mind, who enjoys uncovering insights and stories within data related to the gaming industry
- You have excellent communication and presentation skills
- Ability to work independently as well as with cross-functional teams
- Extensive experience commissioning and managing ad hoc qualitative and quantitative research projects
- Interest and passion for video games
- Fluent in English (spoken and written
Pluses
- Familiarity with various game genres and business models
- A good sense of business and entrepreneurial mindset
- Experience leading and motivating diverse teams
If you have any questions about the position, please contact: Mikaela Dyhlen, [email protected].
Work Address:
Mosedalvej 14
Valby, DK, 2500
Denmark
We bring stories to life.
Information og data
Denne ledige stilling har jobtypen "Øvrige", og befinder sig i kategorien "Øvrige stillinger".
Arbejdsstedet er beliggende i Valby.
Jobbet er oprettet på vores service den 28.10.2021, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Øvrige
- Valby
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