Retail Brand Manager - Denmark

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L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a Retail Brand Manager in Copenhagen.

Your mission…



As you will manage the day-to-day marketing activities of our luxury division on key Brands such as all our designer Fragrances, Giorgio Armani, Ralph Laurent, Diesel among others and it is your responsibility to make a long-term local retail marketing strategy for these brands. Furthermore, it is your responsibility to map and fully understand the Consumer journey, together with driving the 360° marketing plan and strategy across our Brick & Mortar distribution.

You will work hand in hand with the Brand Leaders and the rest of the brand teams to execute outstanding marketing initiatives and drive the success of these brands in Denmark.

You will...



  • Drive and adapt the Regional Brand marketing strategy to maximize local relevancy
  • Translate local consumer insights into marketing and selling opportunities Instore
  • Define how the Consumer Journey should look like in store, optimizing all communication to create the best Instore campaign materials for our Brands
  • Work closely with the Sales and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience
  • Define the launch and promotional calendar across our Retail Channels, working closely with Commercial Teams, Product Marketing and the Brand Leaders
  • Adapt plans throughout the year depending on sales performance, lately observed trends, competitor campaigns and successes
  • Drive campaign performance analysis
  • Drive Advertisement and Promotions, spend allocation and optimization together with the Brand leaders and Commercial Teams
  • Ensure correct assortments and Planograms at Retailer Level


You are...



For you to be a success in this job, we expect you to have a relevant educational background on Master level and +2 years of experience from a comparable job. Furthermore:

  • Great communication skills and enjoy building strong relations to various stakeholders – external as well as internal
  • Effective, structured, and hands-on approach, with close attention to details
  • You are native in Danish and fluent in English
  • Strong digital marketing skills and business acumen
  • You have in-depth experience leading marketing activities in your previous career
  • You are consumer behavior focused
  • You are proactive and can work independently
  • You know how to follow-up and follow-through


We are looking for our Retail Brand Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?



We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.

Who are we?



Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 29.9 billion euros in 2019 corresponding to an 8,0% increase from 2018, and e-commerce growing by 52,4% accounting for 15,6% of sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.

What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the fifth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2019, L’Oréal was for the 3rd time ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.


Information og data

Denne ledige stilling har jobtypen "Produktchef", og befinder sig i kategorien "Ledelse og personale".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 19.2.2021, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Produktchef
  • København
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