Brand Manager
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BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT UK IS LOOKING FOR A BRAND MANAGER
SENIORITY LEVEL: Middle management
DURATION: Permanent
FUNCTION: Marketing
CITY & COUNTRY: London – Chiswick, UK
ROLE POSITIONING AND OBJECTIVES
We are looking for a dynamic, curious and self-driven talent to join our Combustibles Brands Team in NWEA. You will manage Combustibles in assigned markets in NWEA to deliver the Category business objectives in line with the company strategy.
Core Relationships:
Internal – Cross functional teams in DRBU (Marketing Finance / Research/Planning) End markets teams (activation, supply chain, finance) / NPI
External – Communication agencies
Reports to: Senior Brand Manager
WHAT YOU WILL BE ACCOUNTABLE FOR
- Contribute to the portfolio strategy development and lead the execution of Brands plans as per agreed Cycle Plan of each market to deliver share and value targets.
- Contribute to Category Value Management by providing input of a consumer centric perspective for the pricing & margin improvement plans
- Drive Ready for Regulation agenda and manage the portfolio implementation without business disruption and within the allocated budget
- Drive portfolio deep dive and performance analysis to identify relevant opportunities in the market and provide recommendation of new portfolio initiatives
- Lead Business Cases of new initiatives and provide the business with recommendation to support the category agenda
- Provide qualitative inputs to relevant SOP forums for decision making and noting purpose
- Work closely with End Markets teams to ensure cycle plan is effectively executed and Brand programmes are effectively implemented
- Lead NPI process as project custodian including product, packaging briefing, coordination and monitoring of project delivery on time and in full
- Manage budget and spend, to derive the best value from marketing spend and to remain within the budget limits.
- Constantly ensure the adherence of brand activities to internal and external legal obligations and social responsibilities.
CAN THIS BE YOUR FUTURE ROLE?
- Have you got a proven track record of brand portfolio management within a similar role?
- Are you a bold thinker with capability to influence and determine?
- Have you worked within a multiple markets scope previously?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Brand portfolio management
- P&L and NPI management experience
- Project management with Cross functional teams
- Ability to influence laterally and upwards both functionally and cross functionally
- Displays strong engagement skills and articulates clearly with strong solid content to support his/ her line of thought.
- Creative, in both thinking & execution. Pushes & drives targets hard. Basic commercial acumen
- Quantitative skills to work with data sets to identify underlying patterns and insights
- Verbal and presentation (slide making & delivery) skills to engage with senior stakeholders
- Strong demonstration of our Ethos Bold and Fast
BENEFICIAL
- Combustibles category understanding
- Pricing and Value Management
- Multiple markets scope
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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Information og data
Denne ledige stilling har jobtypen "Produktchef", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 16.11.2021, men kan have været deaktiveret og genaktiveret igen.
- Produktchef
- København
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