Social Brand Manager - Copenhagen
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København
Your mission...
As the Social Brand Manager for the American Brands at the Professional Products Division, you are the expert of consumer engagement and earned media. You own the connection to our consumers in the social media landscape, acting as the voice of the brand. You drive social engagement through influencers management, content creation and presence on relevant social platforms. The role reports to the Nordic Brand Director.
You will...
Influencer Management
- Manage overall Influencer strategy: final selection, contract, sanity check / deep dive alongside managing the relationship directly with ambassadors and influencer agency
- In collaboration with the E-com Activation Manager you create influencer activations reflecting the overall e-com plan
- Strong alignment with Education to amplify pro-influencers reach and community as well as ensuring alignment with Paid Media manager for collaborations with influencers in paid media
- Engage and support Education and Sales Team to actively participate in Social Flirting
- Coordinate and align Pre-Buzz activation and PR (incl. Events like Content Labs) with relevant stakeholders in the countries and reports on the results
- Strategize and lead the influencer events (pro and consumer)
Social Media
- Define and streamline Social Media Activation according to Brand Plan based on international guidelines and annual brand plan
- Contribute to the digital consumer journey via social activation and PR related partnerships
- Manage the brand local pages (FB, YT) and fuel international pages (IG) as well as capture, selecting and approving consumer/ customer generated content to be shared/ published by Professional Products Division
- Preparation of Social Media Kits for different channels (always-on) alongside investment recommendations for social campaigns to Online Brand Manager
- Contribute to the content development for Paid posts (the “how”) according to social media rules
- Develops understanding of consumers through social engagement (& analytics) and drives insights out of Social CRM incl. following the Social Media discussions & reporting competition/Trend alert
- Supporting Paid Media Manager when developing digi-torials for media campaigns
You are...
- You have 3+ years of experience from a similar role
- Digital native with excellence SoMe understanding
- Experienced in digital marketing and content creation
- Structured and detail oriented
- High level of creativity and interest for content production
- Deep understanding of the influencer landscape in the Nordics
- Good understanding of paid media
- Advanced IG user
- Knowledge of SoMe communication and engagement KPIs
- Fluent in English and native speaker of Nordic local language
- Strong analytical skills
- Good with people
- Great project management skills
- Strong communication & stakeholder management skills
We are looking for our new Social Brand Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 32 billion euros in 2021, and e-commerce growing by 26% accounting for a record high 28,9% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the sixth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2021, L’Oréal was for the 4th consecutive year ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.
Information og data
Denne ledige stilling har jobtypen "Produktchef", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 3.3.2022, men kan have været deaktiveret og genaktiveret igen.
- Produktchef
- København
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