Product Brand Manager - Copenhagen

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L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo and ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a Nordic Product Brand Manager for IT-Cosmetics and Kiehl’s in L’Oréal LUXE Copenhagen. 

Your mission…

As the Product Brand Manager you are the expert of the brand “axe”, its strategy and investment decisions to maximize sell out and enhance brand equity.

You are accountable for driving and implementing the 360 strategy on your products/projects and enthusing the business about them. You focus on sell out performance to grow market share and consumer engagement. You drive the activation process and leverage consumer insights to ensure local relevancy. You support the development of retail and communications campaigns and own the activation implementation. You are the guardian of the brands equity in all actions.

You will...

  • Support the Nordic product portfolio management: product vision, strategy and growth plan, Launch retro planning, Book lead, launch dimensioning, price positioning, financial equation and shape the Nordic recommendation for local implementation
  • Support the 360 implementation with other team team members (e.g. Retail Brand Manager, Online Brand Manager, Social Brand Manager, Retail Education Manager etc.) across offline and online
  • Drive, in close cooperation with the Brand Director, the activation guidelines and execution per country to give clear direction and guidance for Retail Brand Managers and priority on eventing and brand ambassadors
  • Facilitate and prepare product/axe budget planning
  • Drive the Instagram activation plan in close cooperation with Digital Media Manager and external agency in-line with brand strategy, local calendar and trade plan activation, incl. budget management
  • Prepare forecasting, incl. understand and challenge brand forecasting
  • Manage In & out list (price list and discontinuation list)
  • Facilitate sell out analysis and conclusions and recommendations to share internally, and externally (head quarter)
  • Gain consumer insights to support strategic recommendations based on knowledge of consumer, competition and trends
  • Drive, in close cooperation with the Brand Director, potential new brand projects om top of existing product scope


You are…

• You have +2 years of experience from a similar role, preferably from the FMCG industry or medical industry

• You have excellent communication and presentation skills

• You have in-depth knowledge of:

o Product positioning and strategy

o Consumers, customers, and competition

o Social media activation do’s/don’t’s and trends

o Agile team and project management methodologies

• You are both creative and an experienced Excel-user, who likes to work with numbers

• You are detail oriented, works in a structured manner and well-organized in your daily work

• You are fluent in English and at least one of the Nordic languages (written and verbally)

We are looking for Product Brand Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion, or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.

Who are we?

Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 32 billion euros in 2021, and e-commerce growing by 26% accounting for a record high 28,9% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.

What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the sixth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2021, L’Oréal was for the 4th consecutive year ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself.  For us, our job is more than just a job, it is about building a better future for others and our planet.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.


Information og data

Denne ledige stilling har jobtypen "Produktchef", og befinder sig i kategorien "Ledelse og personale".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 5.4.2022, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Produktchef
  • København
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