Online Brand Manager - SkinCeuticals & Decléor - Copenhagen

Do you want an exciting and diverse job in an international and dynamic working environment? Are you ready to challenge the status quo and think out of the box? Do you have an entrepreneurial spirit and dare to take responsibility? Then you might be just the one we are looking for to strengthen our Digital team in our Active Cosmetics Division in Copenhagen.
Your mission… As Online Brand Manager for our professional skin care brands SkinCeuticals & Decléor in the Active Cosmetic Division you are the driving force behind our online brand expression and engagement with consumers across several online touchpoints for example websites, CRM, E-commerce and owned media channels. Your mission is to grow the brands visibility online, to ensure their excellent execution on e-retail, to drive performance media, to engage in e-commerce activations and contribute to grow the 1P data by linking paid and organic search, CRM and relevant consumer insights, to build excellent, optimized and connected online brand experiences for our consumers. The role reports to the Nordic Brand Director of SkinCeuticals and Decléor.

You will… Develop the overall online brand strategy to increase brand visibility and consumer engagement Be Responsible for brand consistency and brand DNA across owned and external online channels Be the driving force behind the execution of brand activations on e-retail and ensure perfect brand expression on e-retailer’s platforms Be responsible for parts of paid media activations linking to e-retail to drive sales Be responsible of brand websites: content, maintenance, performance, and budget allocation Develop and execute long-term CRM strategy, leveraging 1P data, including content / HTML development, database growth, retention, activation initiatives as well as execute CRM initiatives to generate and activate online consumer profiles Own the organic search (SEO) & paid search strategy and implementation in alignment with agency and Digital team Be responsible the websites GDPR and data privacy compliance across our digital consumer touchpoints Collaborate across both brand teams, e-commerce team and L’Oréal’s digital tribe to link and optimize multi-touchpoint consumer-centric approaches
You are... You have minimum of +2-3 years of experience from a similar digital role You have a commercial mindset and are result-driven You have an understanding of digital marketing, e-retail business, CRM and online platforms You have experience with digital marketing/media, CRM and content management You have an entrepreneurial mindset and are able to translate consumer data into business opportunities You have strong collaboration skills and are able to interact and spar with stakeholders across the organization Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance You are fluent in English and preferably in one of the Nordic languages
We are looking for our new Online Brand Manager to start 01.11.2022 . The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you? We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Sweden counting 250 employees.
Who are we? Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 32 billion euros in 2021, and e-commerce growing by 26% accounting for a record high 28,9% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the sixth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2021, L’Oréal was for the 4th consecutive year ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet. Freedom to Go Beyond. That’s the Beauty of L’Oréal.