Senior Product Brand Manager & Lead Kiehl's - Luxury Products Division - Copenhagen
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København
Your mission…
As Kiehl’s Senior Product Brand Manager, you are the expert in brand strategy and marketing investments. Your mission is to lead brand development in the Nordic region, drive brand love, maximize sell-out and enhance the brand equity in order to meet our business objectives over the short and long term. You are accountable for driving and implementing a relevant 360 strategy, engaging all stakeholders across all functions and all Nordic markets towards a shared vision. You support Brand Director with the management of topics for the entire brand, including full brand budget management. The role reports to the American Brands Brand Director for the Nordics, based in Copenhagen.
You will…
Gain consumer insights and make strategic recommendations based on knowledge of consumer and different regional differences, competition, and trends Lead brand strategy and 360 implementations of all launches and campaigns in collaboration with your stakeholders both in the Kiehl’s team and in the 4 Nordic markets Own the product portfolio management including dimensioning, forecast, price positioning and lifecycle management Own the marketing & budget planning for the entire brand (all axes, sell out and marketing investments) Lead consumer-centric communication & brand expression across channels: claims validation, visual adaptation & choice, consistent visual expression etc. Provide convincing rationale and storytelling for commercial and trade Drive the paid media strategy and execution in close collaboration with the Digital Media Manager and the Online Brand Manager Conduct sell-out analysis, test-and-learn initiatives, and share this both with your Nordic colleagues and the Global/Regional headquarter Be the voice of the markets to the Global/Regional headquarter Your profile...
You have 3+ years’ experience from a similar role You are fluent in English. Fluency in another Nordic language is a plus You have a deep affinity with beauty and luxury which drives a natural interest for consumer & market trends across all touchpoints in that area; knowledge or experience in the skincare category is a plus You are a strong communicator as well as a proven self-starter with a good strategic view and an operative mind-set You are able to work independently initiating ideas proactively and defending them while looking for synergies across the Nordic markets within your brand frame You know how to make presentations that will involve and engage your audience You have a strong analytical mindset and you are able to transform data and insights into actionable strategies. Experience in retail-focused brand is a plus Experience in Digital Media and Digital Brand Activation / e-commerce is a plus You are a strong team player and you know how to build connections and network with your peers, leader and colleagues across departments/countries You thrive in a dynamic and fast-paced environment with hands-on and pro-active approach We are looking for our Senior Product Brand Manager to start as soon as possible. The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we are 85,4K employees across 150 countries on five continents and has a unique international portfolio of 35 brands. The Group generated sales amounting to 38,28 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.
Information og data
Denne ledige stilling har jobtypen "Produktchef", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 21.9.2023, men kan have været deaktiveret og genaktiveret igen.
- Produktchef
- København
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