Nordic Brand Activation Manager (Maternity Cover) - Redken - Copenhagen

Calling all innovators, disruptors, and dreamers!

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as you own business” is our mantra. Got what it takes? We are currently looking for a Nordic Brand Activation Manager (Maternity Cover) in our Professional Products Division.

As the Nordic Brand Activation Manager Redken, your role is to create the go-to-market strategy and own the dedicated channel execution & experience in our salons and premium retail environment across the Nordics. This is a pivotal role on our biggest brands as we help to challenge a dynamically changing marketplace. The role is a managerial position and reports to the Nordic Brand Director.

Your key job accountabilities:

Develop the channel strategy for the brand and lead the execution across the Nordics. Drive the Go To Market plans for the channel to deliver on key business objectives and analyze the business and performance of campaigns to ensure high ROI of activities and investments. Manage key stakeholders across the Nordics to ensure excellent execution of the Go to Market plans with our customers (salons & premium retailers) and work to eliminate complexities within the process and facilitate smooth alignment. Activates key innovation & brand bets within the channels to maximize impact throughout the year and deliver on business objectives. Develop and manage the 4 local Trade Marketing Manager + the Brand Activation Graduate and ensure development and expertise of the Trade Marketing function. Be the voice of the markets you serve, drive insights and needs based on a customer and consumer centric approach. Allocate & manage marketing budget in close collaboration with trade and local market teams based on needs, market size and key client activations. Create & deploy half year presentation to support clients & field team. Develop key thinking on breakthrough sell out concepts with salon partners to drive their sales and the growth of the salon industry. Responsible of the brands execution and activation of the B2B Ecom platform, L’Oréal Partnershop, in close relationship with the LPS & CRM team. Ensures brand image preservation and consistency across channel in close collaboration with Brand Product Manager. Your profile:

You have 4+ years of experience from a similar role. You have comprehensive project management skills and is confident in leading complex projects with multiple stakeholders in a large matrix organization. You have a commercial mind-set and are results driven. You have strong analytical skills, competent in complex analysis and deriving insights from large data. You have excellent communication skills and previous experience working cross functionally. You are fluent in English and preferably in one of the Nordic languages.
We are looking for our Nordic Brand Activation Manager to start as soon as possible. The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close around 950 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees, L’Oréal Sweden counting for 230 employees, L’Oréal Norway counting for 140 employees and L’Oréal Finland counting for 100 employees.

Who are we?  

Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground. 

What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself.  For us, our job is more than just a job, it is about building a better future for others and our planet. 

Freedom to Go Beyond. That’s the Beauty of L’Oréal.