JOB POSITION | Herning, Denmark

Regional Sales Manager (RSM)
At Nel Hydrogen our vision is to empower generations with clean energy forever and with re-
newable sourced hydrogen we are helping the world to transition away from fossil fuels. In our
Danish division in Herning we are currently more than 130 employees and expect to continue a
significant growth in the coming years. The company is a global frontrunner when it comes to
the development and production of hydrogen fueling stations. The market for hydrogen stations
will maintain its growth in the coming years, as large-scale production of hydrogen cars, busses
and trucks will be launched in the coming years.
Purpose of the role:
Our new RSM will be responsible for the development and maintenance of relationships, with regional cus-
tomers and new prospects - meeting Nel Hydrogen Fueling's (NEL) overall strategy. The Regional Sales Man-
ager (RSM) should be the key driver within NEL to generate and harvest business results in specific region(s)
within the European market for Hydrogen Refueling Stations (HRS)
About the job position
• The RSM should initially focus on the Benelux and Eastern Europe identifying/building and main-
taining relationships with key decision makers and influencers within the E-mobility market for hy-
drogen
• The ability to network is a key element in this role and therefore you should be able to work with-
and influence stakeholders/decision makers in the market
• Screening and prioritizing of customer inquiries (RFI's and RFQ's) from existing as well as new cus-
tomer prospects and align it with NEL's Sales Support function and Sales Management is essential
• Respond to your customers questions and inquires, reply to emails, answer phone calls from cus-
tomers ensuring excellent customer satisfaction
• Manage a clear strategy for selected customers (one or two strategic customers should be ex-
pected) to meet overall expectations for timely negotiations and closing of agreements by under-
standing the customers internal decision processes
• Participate in relevant exhibitions, conferences, and fairs
• Play an integral role between the customer and the internal NEL stakeholders/divisions, and by
that becoming the customers ambassador within NEL.
• Arrange cross regional customer calls/meetings to ensure optimal appreciation of our designated
customers' expectations and goals
• Together with Sales Management align and maintain 'our' internal organization with our customer'
organization (RASCI) to ensure smooth communication, be in control, be informed and set the
scene (meeting sequence, frequency etc.) - without being a bottleneck yourself
• Assist in preparing relevant documentation to obtain management approval - hereunder analysis,
announcements etc.
• The RSM is expected, within the overall business strategy for fueling, to execute short as well as
long term goals and feed information back into the Nel organization, ensuring that our technology
roadmap meets market expectations for the future

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Business intelligence:
You are expected to proactively monitor and identify Business Intelligence information from the market-
place, medias, customers, competitive announcement, support schemes such as funding, incentive pro-
grams and order tracking, market numbers etc. related to your market
Your tasks also include:
• Building and maintaining of CRM profiles incl. relevant sales leads, Business Intelligence (BI), analy-
sis, strategies, meeting reports, KPIs and ensure Sales Management is kept updated in real time
(e.g. through KPI Dashboards) supported by NEL's Sales Support function
• Ensure that the defined sales process is followed and facilitate budget- and firm quotations, Status
and Kick-off meetings ensuring all stakeholders are motivated and engaged. The RSM will be re-
sponsible for supervising the process ensuring timely delivery by each stakeholder.
• Timely collection and communication of forecast numbers allowing the management team to book
relevant production slots and base for the budget process
Travel activities must be expected to be at the level of up to 75 days pr. year.
Qualifications
• Relevant educational background would be a Bachelor/masters degree in engineering with a com-
mercial mindset, and it is critical that you have documented experience from a similar technical
external sales position for instance from the oil & gas or wind industry
• Experience with Microsoft office and with ERP systems (Preferably NAVISION)
• You speak and write English fluently and as a minimum also speak either French or German.
As a person you are openminded and able to interact with colleagues and external partners and customers.
You demonstrate great patience and confidence and knows how important it is to follow up on deliverables,
ensuring that everything runs according to plans. You act with integrity and common sense and display
strong verbal and written communication skills.
We believe that understanding and delivering on the customers' needs is what enables our success, so you
rely on your strong listening skills to understand what our customers need and to provide adequate support
when discussing business related topics.
Application and contact
Send your application/CV as soon as possible to [email protected]. The applications will be
processed on an ongoing basis, and if you need further information about this position, please contact
Global Sales Senior Director Jens Egholt Rasmussen on [email protected] | Mobil +4520630414

About Nel Hydrogen | www.nelhydrogen.com
Nel Hydrogen is a global, dedicated hydrogen company, delivering optimal solutions to produce, store
and distribute hydrogen from renewable energy. We serve industries, energy, and gas companies with
leading hydrogen technology. Since its foundation in 1927, Nel Hydrogen has a proud history of develop-
ment and continual improvement of hydrogen plants. Our hydrogen solutions cover the entire value chain
from hydrogen production technologies to manufacturing of hydrogen fueling stations, providing all fuel
cell electric vehicles with the same fast fueling and long range as conventional vehicles today.

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