CRM Marketing Manager

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CRM Marketing Manager


Do you have experience with CRM Marketing, segmentation and CRO? Then come join us and make a career within Life-changing Hearing Care - making a difference for people.

Join us in our vision to help more people hear better. This is what we strive for every single day. Hearing loss is the world’s third most common health problem, and too many people live with untreated hearing loss. We want to change this. At Audika Group it is our purpose to deliver life-changing hearing care, and it is our firm believe that in a time when communication means the world to us, our hearing has never played a more vital part of life.

Audika Group are the Hearing Care division of Demant, and we are one of the world’s leading hearing care retailers with more than 2.500 clinics across 24 markets. At our headquarter in Denmark, we have more than 20 different nationalities working closely with our colleagues around the world. Joining Audika guarantees you an inspiring and motivating workday in a highly international environment, where you will be working across markets, cultures and perspectives - in close collaboration with awesome and purpose driven colleagues.

We are looking for a team-oriented CRM Marketing Manager with “can-do” attitude

You will be part of our global CRM Marketing team – driving the Database Marketing agenda to realize the full potential of our customer database. This includes both Database Marketing Execution (segmentation, tactics, channel considerations, processes etc.) and Database Marketing Optimization (CRO, A/B split-testing, KPI framework, reporting, follow-up etc.).

The local markets are themselves responsible for the strategy and execution of their database marketing plans. Your role will be to drive database marketing optimization, by inspiring and challenging the local execution and optimization. You will do this in close corporation with the local stakeholders – by involving, inspiring, facilitating and consulting.

You will be a success in the job, when you help the local markets improving their Database KPIs (primarily appointments created and conversion rates).

Another important part of the job is to document and share best practice across markets – harvesting the benefits of being a group. You will do this by hosting community meetings, maintaining a benchmark portal and by facilitating networking across markets.

You have a data-driven approach to marketing and full understanding of marketing funnel metrics and KPIs. You also have hands-on experience with handling data and are familiar with relevant database tools, BI, Excel and PowerPoint.

Working from a Center of Excellence calls for great collaboration, communication skills and stakeholder management. You work naturally as a consultant and can facilitate workshops and follow-up meetings.

You are based at our headquarters but as you will be working closely with our local markets around the world, you should expect to travel approximately 20-30 days per year, when travelling after Covid-19 normalizes.

Your responsibilities include:

  • To drive and optimize Database Marketing excellence across markets
  • Help local markets improving their Database KPIs
  • Develop and implement model for Best Practice Database Marketing Execution
  • Develop and implement model for Best Practice Database Optimization
  • Defining and setting up model for reporting and KPI framework
  • Sharing of Best practice & setting up benchmark database
  • Consulting and facilitating local Database Marketing campaigns and projects
  • Strategy for consent and permission collection

About you:

  • You may come from a similar position in a global company – or maybe you are from the agency side helping your customers with similar challenges
  • You have solid experience with consumer marketing and CRM Marketing
  • You have a data driven approach
  • You deliver quality on time and you can handle several challenges at the same time
  • You are digitally minded, team-oriented with a “can do attitude”
  • You like working together with other people in a global environment
  • You must be fluent in English, written and spoken, as our company language is English

Your background:

  • Master degree in consumer marketing
  • Experienced with a Consumer and Database Marketing
  • Good understanding of digital behavior, systems and channels
  • Experience with retail marketing is a plus
  • Experience with working in a global setup involving stakeholders from multiple countries


Want to join us?
Kindly submit your application as soon as possible, as we are screening applications on a continuous basis. Deadline for the application is June 30, 2021.
We only accept applications via our online recruitment system. If you have any questions, please contact CRM Director Morten Kåre Pedersen (+45 4149 9525 / [email protected]).

We are looking forward to hearing from you.

About Audika
500 million people worldwide suffer from hearing loss. It is Audika’s ambition to help more people hear better. Healthy hearing may contribute to a higher quality of life, and people deserve to reach their full hearing potential. These ambitions are what the hearing care experts at Audika work for every day. Audika is a hearing care retailer which supports every kind of hearing loss from mild to severe. Headquartered in Denmark, Audika is part of the Demant Group with more than 15,000 employees and an annual revenue of more than 15 billion Danish kroner. Demant is a global group covering all areas of hearing healthcare – from diagnostic instruments and traditional hearing aids to cochlear implants and bone-anchored hearing solutions as well as various assistive listening devices. Please visit https://www.audikagroup.com/about for more information.


Information og data

Denne ledige stilling har jobtypen "Softwareudvikler", og befinder sig i kategorien "Informationsteknologi".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 25.5.2021, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Softwareudvikler
  • København
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