Head of Category and GTM (Go to Market)
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København S
is a distinguished children’s lifestyle brand that combines Scandinavian design principles—minimalist aesthetic, functionality, and sustainability—into high-quality, affordable luxury products. Generating 300 million DKK in annual revenue, our brand spans multiple product categories, including mealtime, playtime, interior, nursery, apparel, footwear, and accessories.
We focus on providing families with beautifully designed, functional products that enrich their children’s lives. With a strong foundation in Europe and a growing presence in APAC, we are poised for significant expansion and are looking for a dynamic leader to drive the next chapter of our growth.
As the Head of Category & Go-to-Market (GTM), you will develop, lead, and execute our product category strategy, ensuring that our offerings align with our brand’s commitment to Scandinavian design, sustainability, and high quality. You will oversee all aspects of product lifecycle management, assortment planning, pricing, and go-to-market strategies across both B2B wholesale and D2C e-commerce channels.
You will be pivotal in ensuring our products meet the demands of our existing European markets while also scaling and adapting for the high-potential APAC region. A key focus will be growing market share in Europe and support commercial teams in building the distribution channels effectively, while taking advantage of the many opportunities across multiple categories. Additionally, you will work on segmented assortments tailored for different customer needs and lead product initiatives to grow the D2C business.
You will report directly to the CEO/Founder/Creative Director, collaborating closely with the International Sales Director (B2B) and Head of E-commerce to drive commercial success across all channels. This role requires a highly collaborative approach, working side by side with these leaders to ensure that our product/category strategies align with the broader business objectives.
Key Responsibilities:
Category Strategy & Leadership:
Market Insights & Competitive Analysis:
Go-to-Market (GTM) Strategy & Execution:
Product Lifecycle Management & Assortment Planning:
Pricing & Margin Optimization:
Analytics & Reporting:
Required Qualifications:
Preferred Qualifications:
Key Competencies:
Why Join Us?
Application Process: Please submit your resume and cover letter detailing your experience and why you are the ideal candidate for this role. We look forward to hearing from you!
For questions regarding the position, please contact:
Head of People & Culture, Line Neustrup, lin@.com.
We focus on providing families with beautifully designed, functional products that enrich their children’s lives. With a strong foundation in Europe and a growing presence in APAC, we are poised for significant expansion and are looking for a dynamic leader to drive the next chapter of our growth.
As the Head of Category & Go-to-Market (GTM), you will develop, lead, and execute our product category strategy, ensuring that our offerings align with our brand’s commitment to Scandinavian design, sustainability, and high quality. You will oversee all aspects of product lifecycle management, assortment planning, pricing, and go-to-market strategies across both B2B wholesale and D2C e-commerce channels.
You will be pivotal in ensuring our products meet the demands of our existing European markets while also scaling and adapting for the high-potential APAC region. A key focus will be growing market share in Europe and support commercial teams in building the distribution channels effectively, while taking advantage of the many opportunities across multiple categories. Additionally, you will work on segmented assortments tailored for different customer needs and lead product initiatives to grow the D2C business.
You will report directly to the CEO/Founder/Creative Director, collaborating closely with the International Sales Director (B2B) and Head of E-commerce to drive commercial success across all channels. This role requires a highly collaborative approach, working side by side with these leaders to ensure that our product/category strategies align with the broader business objectives.
Key Responsibilities:
Category Strategy & Leadership:
- Define and execute category strategies that reflect our brand and product values of Scandinavian aesthetic of simplicity, functionality, and sustainability, while driving growth and profitability.
- Lead product assortment planning across our categories mealtime, playtime, interior, nursery, outerwear, footwear, and accessories, ensuring the right mix of products across all sales channels.
- Ensure the right segmentation of assortments for different customer groups, balancing local demand and seasonal trends across markets.
- Use market insights to continuously adapt product offerings to meet consumer needs, especially focusing on growing market share in Europe and targeting key regional opportunities
Market Insights & Competitive Analysis:
- Conduct market research to identify trends in the children’s lifestyle sector, specifically focusing on the demand for functional, sustainable, and high-quality products.
- Monitor competitor activities and assess gaps in the market to inform the development of new products and refine existing offerings.
- Utilize data from sales, consumer feedback, and trend analysis to optimize category strategies and product portfolio, leveraging opportunities in both B2B and D2C channels.
Go-to-Market (GTM) Strategy & Execution:
- Lead the creation and implementation of data-driven GTM plans for new and existing product lines, ensuring alignment with overall brand and business objectives.
- Tailor GTM strategies to suit regional market dynamics, with a specific emphasis on expanding and optimizing the European market share and adapting strategies for growth in APAC.
- Collaborate with the International Sales Director (B2B) and Head of E-commerce to ensure seamless execution of GTM strategies, optimizing performance across both wholesale and D2C channels.
- Category and Commercial Alignment:
- Ensure close alignment between product categories and commercial market plans, balancing supply and demand across both wholesale and e-commerce channels.
- Collaborate with wholesale partners and e-commerce teams to optimize product availability, pricing strategies, and promotional activities.
- Create tailored GTM strategies and support with data insights, supporting commercial teams in ensuring that distribution is built in the right way across both online and offline channels, taking advantage of the opportunities in multiple product categories.
- Drive strategies to enhance the consumer experience across all touchpoints, ensuring a seamless transition from wholesale to D2C interactions.
- Provide relevant assortment, pricing, market and data insights and strategies to the commercial teams to maximize revenue in the B2B wholesale (Ex. market entry strategies for new markets) and strengthen and grow the D2C e-commerce business.
Product Lifecycle Management & Assortment Planning:
- Oversee the end-to-end product lifecycle, from ideation to end-of-life, ensuring that products adhere to the brand’s core values of functionality, sustainability, and affordability.
- Work with assortment planner to optimize product offerings based on consumer demand, seasonality, and market trends.
- Manage product introduction timelines to ensure alignment with seasonal promotions and market opportunities.
- Manage, maintain, and own the Yearly Collection Wheel, providing a full year overview of all collections and activities around product launches for transparency and alignment across the whole organization.
Pricing & Margin Optimization:
- Develop pricing strategies that reflect the brand’s positioning as an affordable luxury, ensuring competitive yet profitable pricing across all channels.
- Optimize margin by continuously analyzing product performance, cost structures, and consumer price sensitivity.
- Ensure pricing flexibility to account for regional differences, particularly between European and APAC markets.
- Team Leadership & Development:
- Lead and mentor a team of an Assortment Planner and Omni Merchandisers, fostering a collaborative, high-performance culture.
- Provide clear guidance, KPIs, and continuous feedback to ensure alignment with overall brand and commercial goals.
- Champion a data-driven approach, empowering the team to make informed decisions that drive category success.
Analytics & Reporting:
- Use advanced analytics to track product performance, consumer behavior, and market trends.
- Provide regular performance reports to senior leadership, focusing on category performance, GTM initiatives, and market expansion efforts.
- Recommend actionable insights to optimize product offerings, pricing strategies, and market positioning based on data and performance metrics.
Required Qualifications:
- Minimum 7-10 years of experience in category management, GTM strategy, or product management, preferably in children’s lifestyle, fashion, or consumer goods sectors.
- Proven experience managing B2B (wholesale) and D2C (e-commerce) revenue streams with an ability to balance both commercial and brand objectives.
- Strong knowledge of Scandinavian design principles, sustainability practices, and the demand for high-quality, functional products.
- Expertise in pricing strategy, product lifecycle management, and assortment planning, with a strong analytical mindset.
- Experience leading cross-functional teams and developing strategic, data-driven decisions.
- International market experience, particularly in Europe and APAC, with an understanding of the unique dynamics and growth potential in these regions.
Preferred Qualifications:
- Knowledge of current trends in sustainability and how they can continuously be applied to children's products.
- Experience expanding into APAC markets, understanding the cultural nuances and business practices of the region.
- Advanced proficiency in Excel and business intelligence tools (e.g., Power BI) for performance tracking and reporting.
- Fluent in English; additional language skills (e.g., German, Mandarin) are a plus.
Key Competencies:
- Strategic Thinking
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Market & Competitive Analysis
- Revenue & Channel Management
- Product & Category Innovation
- Negotiation & Vendor Management
- Leadership & Team Development
Why Join Us?
- Lead the development of a fast-growing children’s lifestyle brand with a strong emphasis on sustainability, design, and high-quality products.
- Play a key role in shaping the brand’s expansion into APAC, with significant growth potential, while growing market share in Europe.
- Work in a creative, innovative environment where your ideas and strategies will directly impact the brand's success.
- Competitive compensation, comprehensive benefits, and career development opportunities.
Application Process: Please submit your resume and cover letter detailing your experience and why you are the ideal candidate for this role. We look forward to hearing from you!
For questions regarding the position, please contact:
Head of People & Culture, Line Neustrup, lin@.com.
Information og data
Denne ledige stilling har jobtypen "Afdelingsleder", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i København S.
Jobbet er oprettet på vores service den 19.2.2025, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Afdelingsleder
- København S
- Mandag den 31. marts 2025
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Statistik over udbudte afdelingsleder i København S over tid
| Dato | Alle jobs som afdelingsleder |
|---|---|
| 2. april 2025 | 12 |
| 1. april 2025 | 11 |
| 31. marts 2025 | 15 |
| 30. marts 2025 | 14 |
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