Global Product Marketing Manager
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Brøndby
Nilfisk is a leading global player within the professional cleaning industry. With more than 110 years of innovation experience, Nilfisk is dedicated to delivering reliable solutions and products of high quality that pave the way for a safer, more productive, and cleaner day for millions of companies and private homes around the world.
Put your mark on this new international marketing role
As a Global Product Marketing Manager for Nilfisk, you work as part of the Global Campaigns and Content team responsible for developing effective marketing strategies to communicate the features and benefits of new products in ways that strengthen our brand and boost sales. As our new Product Marketing Manager the tools you choose might include a mix of traditional and digital media strategies, sales onboarding, and various communication/media strategies to target end-users and dealers.
You will work in partnership with many departments in the matrix organization to learn the product strategy, know customer and user personas, and develop tools and campaigns to introduce and sell this product to the market.
You will need excellent collaboration skills in order to work closely with the rest of the Marketing team, such as Insights, Product Managers, Launch Managers, Regional Field Marketing and Digital Marketing. You will also work closely with Project Managers and Creative Service team to plan the launch roadmap and creative execution of plans, as well as Global Campaign Managers to integrate product launches and promotions into segment- and topic-based campaigns. Senior Leaders across the organization will also be your stakeholders, as you will present and confirm strategies and align launch plans.
Main responsibilities include:
Are you the right match?
We imagine that you have a BSc/BA in Marketing, Communications or similar field and 5+ years of experience as a B2B Product Marketing Manager.
To succeed in this position, you are both a creative and quantitative thinker. You bring applicable experience launching B2B products globally through various channels and with progressive product marketing techniques. You have excellent PowerPoint layout/design skills and working knowledge of marketing technology tools (automation, CRM, analytics, etc.).
You have strong collaboration skills and can with empathy work with a broad group of stakeholders across departments, levels and time zones. Your strategic thinking, prioritization and project planning skills are above average, as are your communication skills – both face to face and in writing. We are a global company therefore fluent English written and spoken is required and international experience is preferred. You will use your strong analytical thinking skills to draw qualitative and quantitative outcomes. With your self-driven, self-starting and determined attitude you take initiative with enthusiasm.
This position requires up to 40 days of international travel per year
Interested?
If you are interested please apply no later than 27th of April, 2021. If you have any questions you are welcome to contact Ashley Riley, Campaign Management Marketing Director at [email protected]
Let’s create a cleaner future together
Clean is changing. Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best. You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?
Put your mark on this new international marketing role
As a Global Product Marketing Manager for Nilfisk, you work as part of the Global Campaigns and Content team responsible for developing effective marketing strategies to communicate the features and benefits of new products in ways that strengthen our brand and boost sales. As our new Product Marketing Manager the tools you choose might include a mix of traditional and digital media strategies, sales onboarding, and various communication/media strategies to target end-users and dealers.
You will work in partnership with many departments in the matrix organization to learn the product strategy, know customer and user personas, and develop tools and campaigns to introduce and sell this product to the market.
You will need excellent collaboration skills in order to work closely with the rest of the Marketing team, such as Insights, Product Managers, Launch Managers, Regional Field Marketing and Digital Marketing. You will also work closely with Project Managers and Creative Service team to plan the launch roadmap and creative execution of plans, as well as Global Campaign Managers to integrate product launches and promotions into segment- and topic-based campaigns. Senior Leaders across the organization will also be your stakeholders, as you will present and confirm strategies and align launch plans.
Main responsibilities include:
- Develop effective global marketing communication strategies and plans for new product launches in direct and distribution channels–considering and including the specific regional needs/strategies
- Collaborate with in-house and external creative partners to create product content, not limited to case studies, videos, product/application photography, presentations, website copy and articles, etc.
- Translate technical details into benefits and build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Craft compelling messages across marketing channels (landing pages, ad campaigns) in collaboration with the insights team, external communications partners and internal copywriting resources
- Support the communication of the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Propose and manage budgets associated with launches and on-going product support
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers in order to align marketing KPIs with sales KPIs
- Secondary responsibilities:
- Studying the company’s products and their benefits for users, as well as competitive offerings
- Develop successful, cross-functional processes for product and service launches and ongoing promotional strategies
- Recommend strategies and promotions for products that lag in unit volume or promotional support
Are you the right match?
We imagine that you have a BSc/BA in Marketing, Communications or similar field and 5+ years of experience as a B2B Product Marketing Manager.
To succeed in this position, you are both a creative and quantitative thinker. You bring applicable experience launching B2B products globally through various channels and with progressive product marketing techniques. You have excellent PowerPoint layout/design skills and working knowledge of marketing technology tools (automation, CRM, analytics, etc.).
You have strong collaboration skills and can with empathy work with a broad group of stakeholders across departments, levels and time zones. Your strategic thinking, prioritization and project planning skills are above average, as are your communication skills – both face to face and in writing. We are a global company therefore fluent English written and spoken is required and international experience is preferred. You will use your strong analytical thinking skills to draw qualitative and quantitative outcomes. With your self-driven, self-starting and determined attitude you take initiative with enthusiasm.
This position requires up to 40 days of international travel per year
Interested?
If you are interested please apply no later than 27th of April, 2021. If you have any questions you are welcome to contact Ashley Riley, Campaign Management Marketing Director at [email protected]
Let’s create a cleaner future together
Clean is changing. Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best. You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?
Information og data
Denne ledige stilling har jobtypen "Kommunikationsmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Brøndby.
Jobbet er oprettet på vores service den 23.3.2021, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Kommunikationsmedarbejder
- Brøndby
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