marketing manager
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Frederiksberg
On behalf of Align Technology, we are looking for a Marketing Manager for their Copenhagen office.
By joining Align, you will become part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
At AlignTechnology, they believe a great smile can transform a person’s life, and therefore they have created technology that gives people the confidence to take on whatever is next. They revolutionized the orthodontic industry with the introduction of the Invisalign system, and they have never lost sight of that spirit of innovation. Their diverse and collaborative teams are constantly pushing the boundaries of what is possible.
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know Align is the world’s largest manufacturer of custom 3D-printed materials.
As Marketing Manager at Align Technology, you will be responsible for developing and executing the assigned marketing plan for the Nordics in line with company strategy to deliver the objectives.
You will report to the Marketing Director Expansion North and will be based in the Copenhagen office, with regular travels within the responsible market and to HQ in Switzerland.
In this role, you will:
•Translate and execute the regional marketing plan in accordance with the local expectations and needs to drive brand awareness, doctor sign-up and growth within OPEX budget, including:
Strategy planning as part of AOP
Localization of campaign materials
Implementation of media planning, including digital
Local evidence development (publications, speakers)
Local Congress + exhibitions
OPEX Budget Management
• Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
• Build KOL network (speakers, key customers, institutions) to support execution of the plan;
• Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
• Identify and champion local growth opportunities in addition to the regional plan;
• Act as key stakeholder in country leadership team to lead the country marketing plan;
• Develop country market insights and analytics to successfully execute country market plans;
• Translate and support the development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
• Prepare country market analyses to support ROI expectations;
• Develop and maintain relationships with country speakers, customers and universities;
• Execute cross-functional coordination with Sales and finance teams to support business growth;
• Establish close relationships with the global, regional and local marketing teams;
• Train and educate country stakeholders on required aspects of brand + brand strategy, including development of training collateral;
• Utilise digital communication platforms to deliver plan.
• Bachelor degree or above, preferably in a marketing- or business-related field
• At least 3 years of proven work experience in Brand Management
• Industry background in the medical device field, preferably with products that are sensitive to active
consumer / patient demand
• Excellent communication and presentation skills
• Preferably sales experience in medical devices
• Expert in PowerPoint, Excel, Word, and overall computer organizational skills
• Restorative experience is a plus
You are a strategic thinker, who is very organized and action-oriented. You take initiative and are proactive with great time management skills. You have strong communication and presentation skills and you speak fluent Danish, Swedish or Norwegian and fluent English. You are result-oriented and have experience in collaborating with cross-functional groups.
If you are interested in this job position, please apply directly on our website by clicking “Ansøg nu”. If you have any questions regarding this job position, please contact Chief Consultant Lone Clark on tel. +45 30173415. We look forward to hearing from you
Randstad DK is part of the international Randstad Group, which is the global leader in HR services. With more than 4,800 offices in 38 countries, we are providing work to more than 650,000 people every day.
In Denmark, we are among the leading temp and recruitment agencies with branches in Copenhagen, Aarhus, Aalborg, Kolding and Esbjerg. A position we have achieved due to our expertise in matching qualified candidates with the right job opportunities.
By joining Align, you will become part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
At AlignTechnology, they believe a great smile can transform a person’s life, and therefore they have created technology that gives people the confidence to take on whatever is next. They revolutionized the orthodontic industry with the introduction of the Invisalign system, and they have never lost sight of that spirit of innovation. Their diverse and collaborative teams are constantly pushing the boundaries of what is possible.
About Align Technology
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know Align is the world’s largest manufacturer of custom 3D-printed materials.
As Marketing Manager at Align Technology, you will be responsible for developing and executing the assigned marketing plan for the Nordics in line with company strategy to deliver the objectives.
You will report to the Marketing Director Expansion North and will be based in the Copenhagen office, with regular travels within the responsible market and to HQ in Switzerland.
In this role, you will:
•Translate and execute the regional marketing plan in accordance with the local expectations and needs to drive brand awareness, doctor sign-up and growth within OPEX budget, including:
Strategy planning as part of AOP
Localization of campaign materials
Implementation of media planning, including digital
Local evidence development (publications, speakers)
Local Congress + exhibitions
OPEX Budget Management
• Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
• Build KOL network (speakers, key customers, institutions) to support execution of the plan;
• Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
• Identify and champion local growth opportunities in addition to the regional plan;
• Act as key stakeholder in country leadership team to lead the country marketing plan;
• Develop country market insights and analytics to successfully execute country market plans;
• Translate and support the development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
• Prepare country market analyses to support ROI expectations;
• Develop and maintain relationships with country speakers, customers and universities;
• Execute cross-functional coordination with Sales and finance teams to support business growth;
• Establish close relationships with the global, regional and local marketing teams;
• Train and educate country stakeholders on required aspects of brand + brand strategy, including development of training collateral;
• Utilise digital communication platforms to deliver plan.
Your profile
• Bachelor degree or above, preferably in a marketing- or business-related field
• At least 3 years of proven work experience in Brand Management
• Industry background in the medical device field, preferably with products that are sensitive to active
consumer / patient demand
• Excellent communication and presentation skills
• Preferably sales experience in medical devices
• Expert in PowerPoint, Excel, Word, and overall computer organizational skills
• Restorative experience is a plus
About you:
You are a strategic thinker, who is very organized and action-oriented. You take initiative and are proactive with great time management skills. You have strong communication and presentation skills and you speak fluent Danish, Swedish or Norwegian and fluent English. You are result-oriented and have experience in collaborating with cross-functional groups.
Application and contact info
If you are interested in this job position, please apply directly on our website by clicking “Ansøg nu”. If you have any questions regarding this job position, please contact Chief Consultant Lone Clark on tel. +45 30173415. We look forward to hearing from you
About Randstad
Randstad DK is part of the international Randstad Group, which is the global leader in HR services. With more than 4,800 offices in 38 countries, we are providing work to more than 650,000 people every day.
In Denmark, we are among the leading temp and recruitment agencies with branches in Copenhagen, Aarhus, Aalborg, Kolding and Esbjerg. A position we have achieved due to our expertise in matching qualified candidates with the right job opportunities.
Information og data
Denne ledige stilling har jobtypen "Kommunikationsmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Frederiksberg.
Jobbet er oprettet på vores service den 4.6.2021, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Kommunikationsmedarbejder
- Frederiksberg
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