Vice President, Brand Identity and Communication

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Play an active role for the Pandora Brand DNA and positioning
Pandora has successfully built one of the most well-known brands in the jewellery industry. However, there is a need to clarify the brand expression to reignite the traction. This has led the company into a transformation process from being product-driven to becoming brand-focused.

In this role you will be overall responsible for the Pandora Brand Identity and communication globally. This includes brand DNA and positioning, storytelling, tone of voice. Furthermore, you will be responsible for producing all key assets for all channels (on-off line) globally and overlooking locally produced content. You will also be the internal and external advocate for the Pandora Brand, able to inspire existing and future customers through the elaboration and implementation of complex marketing campaigns.

Some of your main accountabilities will be to:

  • Leading, developing and mentoring the management team consisting of 4 people
  • Ensure that the brand approach is aligned with Pandora’s strategy in order to secure consistency in brand quality and recognition globally and across channels
  • Leading the creative development of complex marketing campaigns across all media, including crafting dynamic data-informed, customer-centric and insight-based content and connecting that content with customers, thereby strengthening their emotional link to Pandora
  • Elaborating an effective monitoring system for campaign performance and delivering data-informed reports to stakeholders
  • Being an active member of Pandora’s Marketing Leadership Team while acting as a sparring partner to the Chief Marketing Officer

You will have the opportunity to travel up to 20 days a year to support our global organisation.

Excellent team leader with creative skills and a solid digital understanding
We are looking for a creative thinker who demonstrates excellent structure, solid digital understanding as well as a consistent data-driven approach to decision-making processes. We also value your experience from leading and motivating cross-functional teams in a global business within the fashion, retail or FMCG industries.

You most likely have a postgraduate diploma within Business Administration, Marketing, Economics or similar. We also imagine that you have:

  • Minimum 10 years of best-in-class marketing experience from similar roles, managing a marketing function for a company, a region or a business unit
  • Minimum 5 years of leadership experience with the daily management of cross-functional teams and the management of other managers.
  • Proven track record with successful brand building/relaunch processes
  • Excellent stakeholder management skills and an ability to interact at all levels of an organization, as well as across functions


Your new team

Pandora is a company with a big heart that takes great pride in treating our people well. You will be part of an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people. The Vice President for Brand Identity and Communication will report to Pandora’s Chief Marketing Officer and will be part of the Marketing Leadership Team, working closely with product and merchandising.

Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:

Christian Sylvester
Lead Recruiter, Global Office HR
[email protected]

If you see yourself in the position and would like to become a part of Pandora’s future . We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.


Information og data

Denne ledige stilling har jobtypen "Kommunikationsmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 20.4.2020, men kan have været deaktiveret og genaktiveret igen.

Rapportér
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Kommunikationsmedarbejder
  • København
  • Mandag den 11. maj 2020
Rapportér

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