Product Marketing Manager for Analytics

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As a Product Marketing Manager, you will be the champion of the positioning, GTM strategy, and commercial enablement of our analytics solutions.
Together with our other product marketing managers, you will analyze the market needs, Ideal Customer Profiles and continually craft positioning and use cases to address relevant segments and industries. Key to success in the role is a thorough understanding of sales enablement and ideally also Solution Selling.
When you are not engaged in world-class marketing positioning and sales enablement, you are working with product management on future improvements, modernizations, and use cases to drive long-term income for Milestone.
Key Roles & Responsibilities
Key Roles & Responsibilities
  • Product Positioning and Go-to-market
    • Develop and implement robust product positioning, product marketing strategies and sales enablement to ensure Milestone sales teams understand when and how to position analytics to augment and accelerate XProtect sales.
    • Craft and refine messaging, product marketing collaterals and enablement plans to ensure relevant and impactful go-to-market
    • Understand when and how to position internal analytics solutions like BriefCam vs. 3rd party analytics solutions to solve customer challenges

  • Lead product strategy and performance
    • Conduct deep-dive analysis into market trends and customer insights to steer product strategy and development.
    • Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.

  • Launch excellence
    • Lead and coordinate cross-functional teams to ensure the successful launch of new capabilities and updates.
    • Partner with the stakeholders across marketing, product management and sales to ensure alignment in planning and activities.


    • Product Positioning and Go-to-market
    • Develop and implement robust product positioning, product marketing strategies and sales enablement to ensure Milestone sales teams understand when and how to position analytics to augment and accelerate XProtect sales.
    • Craft and refine messaging, product marketing collaterals and enablement plans to ensure relevant and impactful go-to-market
    • Understand when and how to position internal analytics solutions like BriefCam vs. 3rd party analytics solutions to solve customer challenges


    Product Positioning and Go-to-market
  • Develop and implement robust product positioning, product marketing strategies and sales enablement to ensure Milestone sales teams understand when and how to position analytics to augment and accelerate XProtect sales.
  • Craft and refine messaging, product marketing collaterals and enablement plans to ensure relevant and impactful go-to-market
  • Understand when and how to position internal analytics solutions like BriefCam vs. 3rd party analytics solutions to solve customer challenges

    • Develop and implement robust product positioning, product marketing strategies and sales enablement to ensure Milestone sales teams understand when and how to position analytics to augment and accelerate XProtect sales.
    Craft and refine messaging, product marketing collaterals and enablement plans to ensure relevant and impactful go-to-market
    Understand when and how to position internal analytics solutions like BriefCam vs. 3rd party analytics solutions to solve customer challenges

    Lead product strategy and performance
    • Conduct deep-dive analysis into market trends and customer insights to steer product strategy and development.
    • Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.


    Lead product strategy and performance
  • Conduct deep-dive analysis into market trends and customer insights to steer product strategy and development.
  • Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.

    • Conduct deep-dive analysis into market trends and customer insights to steer product strategy and development.
    Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.

    Launch excellence
    • Lead and coordinate cross-functional teams to ensure the successful launch of new capabilities and updates.
    • Partner with the stakeholders across marketing, product management and sales to ensure alignment in planning and activities.


    Launch excellence
  • Lead and coordinate cross-functional teams to ensure the successful launch of new capabilities and updates.
  • Partner with the stakeholders across marketing, product management and sales to ensure alignment in planning and activities.

    • Lead and coordinate cross-functional teams to ensure the successful launch of new capabilities and updates.
    Partner with the stakeholders across marketing, product management and sales to ensure alignment in planning and activities.

    Experience & Attributes
    Experience & Attributes
  • Strong background in product marketing within technology in a global setting is a must
  • Experience with development of product positioning and creating a distinct competitive position
  • Proven track record in sales enablement and experience with Solution Selling
  • Demonstrated capability in sales enablement and supporting the sales process through effective marketing tools and strategies.
  • History of developing and executing impactful marketing strategies and campaigns that drive tangible and proven business results.
  • Robust analytical abilities with a penchant for data-driven decision-making.
  • Exceptional communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Collaborative mindset and ability to influence stakeholders from different parts of the business and across different geographies is vital

    • Strong background in product marketing within technology in a global setting is a must
    Experience with development of product positioning and creating a distinct competitive position
    Proven track record in sales enablement and experience with Solution Selling
    Demonstrated capability in sales enablement and supporting the sales process through effective marketing tools and strategies.
    History of developing and executing impactful marketing strategies and campaigns that drive tangible and proven business results.
    Robust analytical abilities with a penchant for data-driven decision-making.
    Exceptional communication and presentation skills.
    Ability to thrive in a fast-paced, dynamic environment.
    Collaborative mindset and ability to influence stakeholders from different parts of the business and across different geographies is vital
    Apply
    Apply
    Please apply at our website using the” Apply” button.
    You will experience an inclusive and unbiased recruitment process where all employment decisions are based on qualifications rather than race, color, ethnicity, gender identity, age, sexual orientation, and religion. We advise you not to attach a cover letter to your application but instead, we encourage you to write a few lines about why you are applying for the position in your resume/CV. Additionally we recommend you not to add a photo in your resume/CV.
    We are looking forward to receiving your application.


    Information og data

    Denne ledige stilling har jobtypen "Kommunikationsmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

    Arbejdsstedet er beliggende i København

    Jobbet er oprettet på vores service den 22.8.2024, men kan have været deaktiveret og genaktiveret igen.

    Rapportér
    Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
    • Kommunikationsmedarbejder
    • København
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