Integrated Media Leader
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Taastrup
WHO YOU ARE
As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. Further, you are energized by driving business growth and contributing to overall success as well as by increasing customer value.
For this role we believe you have minimum 5 years of experience managing complex paid media budgets. You also have experience from retail, preferably home furnishing sector, as well as experience in planning, driving output and measuring media performance. You communicate confidently and clearly in Danish and English, with leadership experience in changing and or complex environments.
You have deep knowledge of Paid Media. You have broad knowledge of media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing. You understand the need for integrating paid, owned and earned media, and you acknowledge the IKEA multichannel reality. Your knowledge about marketing technology and online customer behaviour is furthermore valued. Finally, you possess good knowledge of change management methods and tools as well as stakeholder management.
YOUR RESPONSIBILITIES
In the role as Country Integrated Media Leader, you are responsible for executing multichannel integrated media strategy, maximising marketing ROI. You are also responsible for identifying audiences and media solutions/local content needs to provide effective and efficient country marketing plans.
You will:
· Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
· Be responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing
· Be responsible for the overall SoMe strategy, the overall SEM strategy and an important contributor to the commercial PR strategy.
· Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio
· Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
· Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
· Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
· Support all initiatives within and outside commercial included in the agreed communication plan
TOGETHER AS A TEAM
IKEA is in the midst of a major transformation where in two years we will create a brand new IKEA with a strong focus on our digital channels and our E-commerce platform. The purpose is to make it easier to be a customer of IKEA, to meet consumer needs far better than today and to become more accessible to the many people.
We offer a workplace with strong values and good development opportunities with straightforward people and a strong community. You will be part of an organisation that is experiencing burgeoning growth, where vision, development, human values and taking responsibility go hand in hand. Your place of work will be the Service Office at the Danish headquarters of IKEA, in Taastrup.
QUESTIONS AND SUPPORT? LET'S CONNECT!
We appreciate your application as soon as possible, but please no later than September 8th 2019.
The first interviews will begin from week 37. Due to the tight timeline, invitations to interviews will most likely be sent out with short notice and we truly appreciate your cooperation & understanding for this.
If you have any concerns or questions about the recruitment process, please don't hesitate to contact Lizanette Holm, Country Consumer & Customer Engagement Manager, mail: [email protected].
WHY YOU WILL LOVE US
From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers. At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together. Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA.
WHAT WE ALL HAVE IN COMMON
- Living our values
- Being your unique self, while respecting and including others
- A passion for home furnishing
- Performing & delivering while learning & developing
- Having fun!
Information og data
Denne ledige stilling har jobtypen "Kommunikationsmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Taastrup.
Jobbet er oprettet på vores service den 28.8.2019, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Kommunikationsmedarbejder
- Taastrup
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