Content Marketing Lead - [xxxxx]

BoConcept is a global contemporary furniture and interior design brand, based in Denmark, positioned in the affordable luxury segment of the market. Founded in 1952, we celebrate over 70 years of Danish style and craftmanship.

From humble beginnings as a furniture manufacture in Herning, Denmark to one of the leading furniture lifestyle brands worldwide with over 300 stores in 65+ markets. BoConcept designs, produces and sells contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces. However, it is our extensive customisation possibilities and interior design service that is at the heart of our consumer value proposition. We help design and create truly personal homes for our clients.

Our quality is more than aesthetics, it stands for craftmanship, uncompromising attention to detail and exceptional materials. Our reputation and global footprint allow us to handpick the best experts from around the globe.
Our main markets are France, Germany, Japan, China, UK, and the US, but we are also experiencing great success outside these countries including ambitious perspectives on the Asia and Latin America.

As a team we live by our BoConcept Values to Develop yourself, Reach the Goal, Initiate Solutions, Value Differences, Embrace Collaboration (DRIVE)

The Role
This exciting role works within the BoConcept Global Brand + Marketing team, developing brand campaign and communication initiatives aligned to marketing and commercial objectives of winning new consumers.
Your work will involve planning and insight-gathering, and formulating this into brand content briefs and seeing them through to execution with the Social Media and Creative team.

Location
You will work within the global HQ Marketing team based in Herning and Brand and Creative team in London, together with our Marketing teams across our franchise partner store network in UK, EMEIA, LATAM, Japan, Asia Pacific and North America.

• Reporting to Commercial Marketing Senior Manager
• Hybrid working. Occasional travel to Denmark HQ for meetings if based in London.
• If UK based, you need to have full right to work in the UK
• Temp to Perm Contract starting ASAP, to be reviewed after 6 months.

Core Responsibilities
Work with Senior Commercial Marketing Manager to develop and deliver global brand decks, manuals, marketing sell-in materials, and social media content to our franchise partners driving consistency of brand expression and compliance across all regions.
Support the planning, creation and delivery of targeted consumer marketing plans including digital content solutions, ATL campaigns, social media campaigns, influencer campaigns, PR, events etc

Support with strategic initiatives and act as point person specifically for:

• BoConcept Interior Design Service - driving new brand comms initiatives and assets to create greater awareness and accessibility of our Design service across organic SoMe, website experience and paid media toolkits
• Social Media – development, coordination of SoMe content briefs into our Creative teams, injecting “socially native” impact, driving engagement and reach!
• CSR – incl. Communicating our evolving efforts in Sustainable practices
• Retail Marketing ( eg. Developing Commercial Ideas to drive Revenue eg.“Stories for Selling” toolkits, supporting with Marketing Training into Retail Academy, and New Store Openings Kits + Experiential).

Act as brand guardian

• Build great working relationships with partners, ensuring brand alignment + compliance in marketing activations
• Releasing Seasonal Playbooks, IDS Playbook and Brand Manuals in a timely + inclusive way
• Recommendations and feedback on Social Media Influencers for key paid partnerships
• Regular updates to Brand team and HQ on in-market activations.

Key skills & Requirements

• Minimum 6 years of marketing experience within a global retail consumer brand environment
• Understanding of retail and marketing processes of a franchise organisation
• Lifestyle / interiors consumer industry experience preferred
• Strong presentation skills – able to deliver a compelling message to a varied group
• Ability to interpret data, identify and track relevant metrics – eg social media KPIs
• Able to build and maintain strong relationships across the business - a team player
• The ability to multi-task, prioritise and work efficiently under pressure
• Strong marketing and communications skillset with a focus on SoMe and brand
• Show strong and consistent ownership of projects
• Energetic, flexible, positive and resilient…and organised!!
• A successful track record of delivering on expectations, with excellent follow-through

We offer flexible working conditions in an inspirational, international environment. Further, we offer a competitive salary package and great benefits – including the possibility to spice up your home with the latest interior design trends.

Are you ready to take your career to the next level?
Send us your motivated application and CV by clicking on 'APPLY'. Commencement is as soon as possible, and applications are processed on an ongoing basis.