Performance Marketing Specialist

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Albertslund

Do you want to help a successful SaaS scale-up promote their winning formula for digital loyalty?

The lobyco platform helps retailers drive customers to retail stores, build customer loyalty and increase customer value. Our first mover app – a powerful yet simple to use white-label solution - helps create a seamless shopping experience between physical stores and digital channels.

After having spent the last 5 years refining our solution to become a natural part of life for 1,9 mill people in Denmark, we are now on an exciting journey to expand even further within new markets. We have the right product, and the customers love it – now we just need your help to show it.

Play a crucial role in establishing a strong online presence and building brand awareness and recognition among our target market.

As a Performance Marketing Specialist, you will be responsible for supporting the Marketing Manager in executing digital marketing strategies and campaigns to promote our products or services. Your mission is to maintain and further develop our digital campaigns across strategic channels to optimize our inbound lead generation as well as growing our brand awareness. You will monitor and analyze the performance and reach as you establish the objective and set the tactics of our SEO/SEM and manage the performance to drive conversion with lead generating focus. Excited about the opportunity to join a fast-paced company where we embrace innovation and growth? You will play an instrumental role in our digital marketing and joining us will give you the opportunity to leverage your experience by further developing your skills as you play a key role to drive future success on a global arena.

Does it sound interesting? Then, we would love to get in touch with you!

Your primary tasks will be to:

  • Analyze and report on campaign performance and its KPIs

  • Plan and execute on paid and organic campaigns in all relevant digital channels, do A/B tests

  • Track and optimize campaigns on a continuous basis together with our Marketing Manager

  • Help building workflows for lead generation

  • Drive ABM Campaigns

  • Conduct thorough market research and competitor analysis to identify trends, target audience preferences, and opportunities for campaign optimization.

  • Coordinate webinars


We are looking for someone with proven work experience as a Performance Marketing Specialist or in a similar role, ideally within the B2B/SaaS industry. You should possess a solid understanding of digital marketing principles and channels, including SEO, SEM, social media advertising, and email marketing. Strong written and verbal communication skills, with keen attention to detail, are essential for this role.

Additionally, your CV comprises:

  • Bachelor's degree in Marketing, Business, or another related field

  • Fluent English, both writing and verbal

  • Marketing Automation experience (Hubspot)

  • SEO experience

  • Paid Campaigns -LinkedIn, Google Ads, Meta

  • ABM Experience

  • CMS - Wordpress preferably (Create landing pages etc)

  • Google Analytics

  • Google Tag manager


We realise applying for jobs can feel daunting at times. We don’t expect you to check all the qualification boxes and encourage you to apply if you have experience in some of the areas.

Your new workplace

Your new workplace is the lobyco HQ in Albertslund, Greater Copenhagen. Here, you can look forward to work in a scale-up environment where you have a close collaboration across a vast amount of passionate and talented tech-colleagues who enjoys the vibrant and flexible work environment we have created at an old, now modernized farm close to Albertslund train station.

Among other, your benefits includes:

· A competitive salary with additional health care insurance

· Great colleagues

· Lots of social gatherings

· The possibility to work from home

· Canteen scheme

· Regular off-sites

· A paddle court free to use whenever you want

· 10% bonus when you shop across all Coop stores and online

Contact and application

Please apply by sending your application with CV via our website as soon as possible, as we will be conducting interviews on an ongoing basis. If you have any questions, you are very welcome to contact:

Digital Marketing Manager,
Kristine Bezbaile-Maier
[email protected]

We are looking forward to receiving your application.

lobyco aim to be diverse in all manners when getting new people onboard in our journey, and therefore encourage applications from all backgrounds, communities and industries. We value the positive impact that difference has on our teams and have an ambitious goal to be a diverse workforce that is representative, at all job levels, of the customers we serve on an everyday basis.

Behind lobyco is Coop – Denmark’s leading consumer goods retailer with more than 1.200 stores across Denmark. That is why we say that our solution is for retailers by retailers. We are 180 colleagues at our offices in Denmark, Ukraine and Romania. Learn more at lobyco.com

Denne jobannonce blev oprindeligt opslået på https://www.ofir.dk/
(Den originale annonce kan ses på: https://www.ofir.dk/showojob?ofirid=da94a0bd)
Kilde: Jobnet.dk


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Albertslund.

Jobbet er oprettet på vores service den 4.7.2023, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Albertslund
  • Fredag den 04. august 2023

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