Marketing Automation Specialist
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Ballerup
Do you want to ensure the best possible Marketing Automation to support the overall business goals of Ambu, where your efforts help save lives? Do you want to contribute to building a high-performing and customer centric organization set up for success? Then Ambu might be your next career move.
As part of Ambu’s new Zoom In strategy, we are increasing our focus on lead generation and -nurturing. This function, we are now insourcing into our Digital Marketing Team that currently has focus on top/mid funnel activities.
The Digital Marketing Team is part of Global Marketing Communication and based in Ambu headquarters in Ballerup. The team consists of a Paid Marketing Specialist, a Marketing Analyst, and a Web Manager and as our new Marketing Automation Specialist, you will play a key role in taking us to the next level with more focus on permission- and lead generation/nurturing.
You will develop, build, and maintain our Marketing Lead & Nurturing approach via our Marketing Automation setup for best business impact.
As Marketing Automation Specialist your responsibilities will include:
You will be our global expert in Marketing Automation supporting our colleagues across the world. Together with our Marketing Communication Managers, the Campaign & Content Manager, and the Digital Marketing team, you will ensure that we have the best setup to capture leads and marketing permissions.
You will build and maintain customer acquisition flows across relevant touchpoints, supporting our local Marketo users in setting up local campaigns, following our global setup and guidelines. In the role as our Marketing Automation Specialist, you will educate and support your local colleagues in their lead generation & nurturing activities. In addition, you will ensure the gathering of input from sales on lead handover, lead generation and campaigns as well as conduct knowledge sharing among our Marketing Automation users globally.
You will be responsible for developing and maintaining our Marketing Automation functionality regarding existing integrations and technical setup in collaboration with the CRM team on integrations and data governance. You will specify, implement, and test data from new integrations and channels. Finally, you will, in collaboration with our Web Manager, build pages in DynamicWeb for inclusion of Marketo collectors (forms, tags) on our websites.
Key competences
Ambu – a visionary and international workplace where your efforts matter
As Ambu is a global company, it is essential that you have excellent English skills and that you have a global mindset in relation to both co-workers and business opportunities.
We offer a wide range of professional, social, and financial employee benefits along with exciting job challenges and career opportunities contributing to your job satisfaction.
When to apply
As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, or national origin. If you are ready to apply for the position, please apply as soon as possible. We will invite candidates for interviews on a continuous basis so no need to hesitate.
For additional information or questions, please contact Senior Digital Marketing Team Manager, Lars Bøgner, at +45 71234373
Your application will be treated confidentially.
As part of Ambu’s new Zoom In strategy, we are increasing our focus on lead generation and -nurturing. This function, we are now insourcing into our Digital Marketing Team that currently has focus on top/mid funnel activities.
The Digital Marketing Team is part of Global Marketing Communication and based in Ambu headquarters in Ballerup. The team consists of a Paid Marketing Specialist, a Marketing Analyst, and a Web Manager and as our new Marketing Automation Specialist, you will play a key role in taking us to the next level with more focus on permission- and lead generation/nurturing.
You will develop, build, and maintain our Marketing Lead & Nurturing approach via our Marketing Automation setup for best business impact.
As Marketing Automation Specialist your responsibilities will include:
You will be our global expert in Marketing Automation supporting our colleagues across the world. Together with our Marketing Communication Managers, the Campaign & Content Manager, and the Digital Marketing team, you will ensure that we have the best setup to capture leads and marketing permissions.
You will build and maintain customer acquisition flows across relevant touchpoints, supporting our local Marketo users in setting up local campaigns, following our global setup and guidelines. In the role as our Marketing Automation Specialist, you will educate and support your local colleagues in their lead generation & nurturing activities. In addition, you will ensure the gathering of input from sales on lead handover, lead generation and campaigns as well as conduct knowledge sharing among our Marketing Automation users globally.
You will be responsible for developing and maintaining our Marketing Automation functionality regarding existing integrations and technical setup in collaboration with the CRM team on integrations and data governance. You will specify, implement, and test data from new integrations and channels. Finally, you will, in collaboration with our Web Manager, build pages in DynamicWeb for inclusion of Marketo collectors (forms, tags) on our websites.
Key competences
- You have at minimum a bachelor's degree in business, Marketing, or other related field with focus on digital marketing.
- You have strong experience with Marketing Automation systems both technically and communicatively. Preferably Marketo
- It is an advantage, if you have worked in BtB Global Marketing and preferably within regulated industries like MedTech / Pharma
- This has given you extensive knowledge about developing lead generation and lead nurturing flows from a business side
- You have worked with MarTech, and have a basic understanding of the architectures and relation between Analytics, MA systems, CMS, and CRM (We use Salesforce)
- You have good understanding of Content Management Systems and a proven track record in building and maintaining flows across Marketing Automation and Content Management Systems
- Insights into digital customer behaviour, BtB buying behaviour and how to work with customer journeys via Lead Generation and -Management
- You have experience with stakeholder management and support in a global setting and you are an excellent communicator
Ambu – a visionary and international workplace where your efforts matter
As Ambu is a global company, it is essential that you have excellent English skills and that you have a global mindset in relation to both co-workers and business opportunities.
We offer a wide range of professional, social, and financial employee benefits along with exciting job challenges and career opportunities contributing to your job satisfaction.
When to apply
As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, or national origin. If you are ready to apply for the position, please apply as soon as possible. We will invite candidates for interviews on a continuous basis so no need to hesitate.
For additional information or questions, please contact Senior Digital Marketing Team Manager, Lars Bøgner, at +45 71234373
Your application will be treated confidentially.
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i Ballerup.
Jobbet er oprettet på vores service den 31.3.2023, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- Ballerup
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| Dato | Alle jobs som marketingmedarbejdere |
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