Digital Marketing Specialist

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Farum

Would you like to be our Digital Marketing Specialist in our Global Marketing Team?

Do you have strong digital mindset, a solid marketing skillset and a proactive and self-driven personality? Then seize this opportunity to set your mark on Aasted’s digital marketing strategy. We are looking for a Digital Marketing Specialist to strengthen our digital appearance and performance.

AASTED is the market leader in equipment solutions for chocolate, confection, and bakery production throughout the world. We are very proud of our uniform design, both digitally and in our machinery design, created by our marketing team. Next step is to improve the digital customer experience. We wish to embrace and implement the newest digital opportunities to achieve the best AASTED Customer Experience and to accomplish this, we need a new team member with experience within digital marketing. Sustainability is on top of the AASTED agenda, so it is naturally also a focus area in marketing.

The team

You will be part of a small team, situated in our headquarter in Farum where the whole value chain of AASTED is located. The team consists of yourself as the Digital Marketing Specialist and the Global Marketing Manager. The marketing team is a part of Commercial Operations.

The team will be working closely together in lifting projects, campaigns, and daily tasks within marketing.

About the job

As our Digital Marketing Specialist, you will be responsible for our digital marketing; both strategical and operational. You will take the lead in the digital activities we initiate to generate and nurture leads. Your workday includes creating great customer experiences and ensuring aligned content. You have a wide interface and great influence throughout the organization. As you will be part of a small team there will be versatile responsibilities and opportunities. You will be involved in the whole process – from leading the execution of campaigns, to creating the content.

You will cooperate with other departments on turning technical information into high-quality value driven content for product launches and digital campaigns that engage, inform, and motivate our existing and potential customers. You will drive new initiatives to support the entire digital journey from awareness to consideration and purchase of machinery and ensure AASTED stands out as the market leader in equipment solutions for chocolate, confection, and bakery production.

Your key responsibilities:

  • Be a part of developing Aasted’s digital execution plan
  • Optimize the customer journey across digital touch points
  • Create compelling value-based content about our products and services (case stories, product videos, blog posts for our landing pages, whitepapers, newsletters, and product presentation etc.)
    • Regularly, measure, monitor, and optimize content

  • Ensuring the content reaches the right audience via the right channels (landing pages, whitepapers, newsletters, product presentation etc.)

To succeed in this position, you:

  • Have more than 3-5 years’ experience within B2B international marketing
  • Have hands-on experience working across various marketing channels such as social media, paid advertising, PR, webinars, events, etc.
  • Have a proven track record of successful digital projects and campaigns
  • Have project management skills
  • Have experience working with Google Ads, Google Analytics and SEO
  • Are business fluent – both written and verbally and in English. Danish is an asset.
  • Have an entrepreneurial mindset and thrive working in the B2B market
  • Enjoy working and collaborating with stakeholders across the company


We offer

Besides working with great colleagues and talented people, we offer a competitive salary, pension scheme, maternity scheme, health insurance, social events, and flexible working arrangements.

AASTED - a Danish pioneer

AASTED has for more than 100 years been the market leader in equipment solutions for chocolate, confection, and bakery production throughout the world. The portfolio of customers includes both smaller manufacturers and several of the world's largest global FMCG players.

At Aasted, we are on an everlasting journey, driven by curiosity. Our curiosity has enabled us to challenge status quo and we are accustomed to questioning the impossible - and making it possible. We are constantly launching new ground-breaking and patented solutions for our customers. At Aasted, we are more than 360 people who, through passion, experience, and expertise do what we can to help our customers realise their ambitions.

Application

Please send your CV and application via the link to the right. We will call at interviews continually and recommend you apply as soon as possible.

Passion for People is the basis for all Aasted's employee-related decisions. We commit to an inclusive recruitment process and encourage applicants with different perspectives, backgrounds, and cultures to apply.

If you want further information about the position please contact our Head of Commercial Operations, Gitte Svenstrup on +45 4434 8007

You can also learn more about AASTED at: AASTED | Welcome to our world


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Farum.

Jobbet er oprettet på vores service den 22.12.2021, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Farum
  • Fredag den 03. juni 2022

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