Marketing Manager

If you are reading this, we’re guessing that something about this role caught your attention and that you are a person who loves to market things and communicate about them - both internally and externally.

You are a person who knows what great branding looks like and has a passion for all things SoMe.

Are you also eager to learn about the start-up ecosystem and innovation within completely new and ever-changing fields?

And do you thrive being at the forefront of this once-in-a-lifetime transformation of transport and logistics?

Would you describe yourself as a person with great energy, who loves juggling multiple balls in the air, in an everyday where Tuesday usually doesn’t look like Monday, but where Friday is always fun?

Ok. If it sounds like we have just described you and you’re looking for a role where you can have real impact with creative marketing to shape the future of supply chains, we may have a great opportunity for you with us at Maersk Growth!

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We offer

Working at Maersk Growth means you are working on something pretty exciting: shaping the future of supply chains by acting as a catalyst for the next generation of trade and logistics power players!

Founded in 2017, we are a team of 25 passionate individuals, based out of our Growth HQ in Copenhagen, working with a growing portfolio of startups (currently at 30) we are very fond of!

Maersk Growth is the venture arm of A. P. Moller – Maersk with the mission to digitise, democratise, and decarbonise supply chains by backing new business models and technologies. As a strategic investor, we invest in and partner with promising start-ups and visionary innovators.

We inject our very own rocket fuel, to unlock growth in our portfolio companies – but our buck doesn’t stop there. We augment every dollar we invest with our expertise, our customer base (we have +70,000) and global reach.

In addition, by mobilizing our expert colleagues across Maersk, we empower startups to build synergies that sharpen their competitive edge. It's what we call bringing value beyond capital.

So far so good? Awesome!

Here are some other cool aspects about us in Maersk Growth:

• Flexible work: we love hanging out at our office, but you can work from home when and why you want to (we trust you!)

• Quarterly team days and normally (when the world is open) we do one of these around the world

• Great snack cabinets (we have a Head of Snacks and consider that a critical position for team well-being)

• A very passionate team – current highlights are quiz masters, bakers, runners, and dog lovers.

• An amazing mothership – we love our Maersk family and so does our portfolio!

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Key responsibilities

As our new team member, you will become part of the Strategic Insights team and own our external- and internal-facing marketing strategy, including communication, branding and events management.

Your key responsibility is to:

• Increase awareness about Maersk Growth amongst target internal and external audiences to improve the perception and position of Maersk Growth as a credible corporate investor and knowledgeable value-adding partner

• This means that your function will support building our profile to increase our deal flow and access to the best deals, have a trustworthy and valued voice in the ecosystem and engage with the relevant audiences on our online platforms

Select key responsibilities include:
External Marketing & Branding:

• Elevate our brand to the next level, build and implement the strategic roadmap of our external marketing and communication supporting the Maersk Growth strategy

• Lead and collaborate with our fantastic communications student, Frida, who manages all our social media channels, creates engaging content for our followers, develops our online presence and much more

• Measure and analyze our social media and news coverage performance and use it to derive actionable insights

• Optimize and develop the visual profile of Maersk Growth under the general Maersk guidelines and ensure consistency across all our channels (website, SoMe)

• Develop all marketing assets such as blog posts, press releases, key announcements, newsletters, podcasts, campaigns, panels, conference presentations etc. to help us reach and captivate our target audiences

• Collaborate with Maersk Communication, Branding and Marketing teams on large-scale major announcements and coordinate content to identify opportunities to leverage other Maersk channels and collateral

• Be responsible for external event management from defining the strategy and objectives to marketing, planning and executing events like tech conferences, networking events, startup forums and workshops in collaboration with our office manager and team of very helpful students

Internal Communication:

• Develop Maersk Growth key messages, narrative, and general intro material for the business

• Work closely with your leader, the Head of Strategic Insights, to package and convert strategic external insights about the startup ecosystem and research studies, into simple and concrete collateral to inform and inspire our colleagues in the core business

• Support our office manager in the planning and execution of internal events like fireside chats, startup portfolio days, and ‘innovation corners’ for the wider Maersk teams

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We are looking for

We believe you’ll thrive in this role if you:

• Have a solid understanding of social media and community management – you love to nerd algorithm changes and how to increase reach to relevant target groups efficiently

• Possess excellent written and verbal communication skills in English. You truly enjoy writing and are a convincing storyteller

• Master the balance between internal and external communication and can tweak a story from one target audience to another without jeopardizing the coherency

• Have the creative flare and skill to develop a diverse set of compelling marketing assets

• Can manage projects and events with drive, structure, and discipline which is second to none

• Are genuinely passionate about the start-up and investment ecosystem. If you have had your own business, worked with a start-up or have VC-industry experience, well then double-yay!

• Love a good challenge and handle ambiguity with a smile

• Can make everything look great visually using tools such as Canva or PowerPoint

• Have great stakeholder management skills – you can build rapport and work across all levels

• Are often described as someone who has high energy and is loved for that by your colleagues!

Above being said - we know that diversity makes for the best teams, problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and believe in mindset (drive!) and attitude more than on-paper-experience. Therefore, we encourage you to apply if your experience is in the ballpark or close-ish to what we are looking for.

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