Junior Executive in Brand Activation

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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT DENMARKis looking for a JUNIOR EXECUTIVE IN BRAND ACTIVATION

SENIORITY LEVEL: Non-management

FUNCTION: Marketing

SALARY RANGE: competitive salary + excellent benefits

TYPE OF EMPLOYMENT: Fixed term

LOCATION: Copenhagen, Denmark

ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?

The position is based in our ambitious and dynamic Oral Innovation team. The Oral Innovation team is responsible for developing and defining our overall innovation pipeline, as well as the management and activation of our key innovation brand. As part of the team, you will have an active role in building the overall activation strategy together with the rest of the activation team. Once defined, you will lead the development of offline initiates. Beyond the activation aspect, you’re very much involved in the overall brand & collections development to assure that we continuously push boundaries and to co-create with consumers in a unique and engaging way.

What is the direct impact of this role on the team or organization?

You will also join the larger Brand Oral team, where we drive the development and implementation of our Oral Nicotine products in the North Western European Countries.

You’ll be given responsibility and your own projects from the beginning, allowing you to develop your career with support at every stage of the process, including on-going feedback and coaching. At BAT we take phenomenal pride in growing talents from within, and we see your career as a long-term dedication. That’s why we have the 12 months Junior Executive Program.

The position is based in our Nordic head office in Copenhagen close to Hovedbanegården.

Reports to: Senior Consumer and Innovation Manager

Reporting Level: manages self

Geographic Scope: DRBU

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Defining activation strategy for our collection launches across the North Western Europe Area, with a focus on digital activities.
  • Work closely with the Brand Team, the Insights Team and End Market Teams to ensure brand initiatives and activities are implemented according to objectives and aligned with the brand image.
  • Collaborate closely with external agencies to ensure assigned brand activities are in line with the requirements of the brief while maintaining day to day communication to achieve the desired outcome.
  • Analyse activation related data to generate insights, identify potential issues and propose corrective actions and/ or new activities.

CAN THIS BE YOUR FUTURE ROLE?

  • Are you self-driven and exhibits an enterprising spirit?
  • Are you up to the challenge to improve your potential?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • You finished your master’s degree in 2019, 2020 or 2021 within Marketing
  • Excellent analytic and problem-solving skills
  • Structured with strong communication skills
  • Proficient Excel and Power Point user
  • Able to perform under pressure and in a fast-changing environment
  • Experience with brand management, agency, or other marketing related experience

BENEFICIAL

  • Fluency in one of the Scandinavian languages is considered an advantage

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 2.7.2021, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • København
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