Innovativ PR & Marketing profile
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Looking to shape your career even more by being yourself and working within PR and Marketing? Do you have an entrepreneurial mindset and, a passion and knowledge for the fashion industry? And do you have an innovative and get it done attitude? In that case, your next career step could very well be as a crucial part of HUGO’s branding journey.
Being a part of HUGO’s PR & Marketing team you will have the opportunity to shape your career with as much individuality as your own personality.
You’ll report directly to Head of PR & Marketing and be a part of a youthful and dynamic team with an entrepreneurial spirit.
You’ll invent and drive the rebranding of HUGO towards the Nordic markets from A to Z through following tasks:
- Implement the HUGO PR & Marketing strategy and calendar milestones across channels (DOS, WHS, Online store, Franchise, Online concessions)
- Adapt and leverage local marketing opportunities in line with global marketing strategy.
- Handle all HUGO related PR topics for Danish market, including the sample trafficking og the HUGO press collection and launch metrics.
- Build and maintain media relationships for HUGO with long lead, short lead fashion media, trade magazines, relevant newspapers, online platforms, and influencers to secure quality press coverage online and offline.
- Devise strategies and tactics to increase Drive-to-Store and Brand engagement on all local consumer touchpoints.
- Drive 360◦ innovation on a level, bringing forward new initiatives and ideas, explore and develop strategies for new and engaging customer experiences.
- Ensure cross functional alignment with a wide variety of internal stakeholders such as CRM, E-Com, Business Units, Sales Teams, and liaise externally with agencies.
- Work closely with internal and external stakeholders as Global PR & Communication team, Social Media team, Influencer Marketing Team, Agencies, etc.
- Manage PR agencies for Sweden and Norway, as well as media relations for HUGO
- Coordinate press events in collaboration with PR Manager
- Identify local HUGO influencers and KOL for seeding and local Social Media campaigns
- Oversee reporting and analytics to ensure all strategies and tactics are tracking against goals and KPIs
- Stay on top of the industry trends and mine opportunities within new customer experiences, technologies, partnerships, and emerging platforms.
- Day-to-day budget management.
Your profile
In the position you will be a driving force in rebranding HUGO towards the Nordic market. From initial idea to execution and ROI calculation.
To succeed in this role, you are innovative and social media experienced. As well as always on top of latest trends and buzz themes within the fashion industry, the influencer world and Nordic trendsetting markets. You have 1-2 years of experience within the fashion industry. Experience and proven track record in addressing the Nordic market on Social Media platforms, building social first strategies as well as planning and executing 360o marketing activation concepts (both brand and commercial). It is crucial that you can identify yourself with the HUGOs Nordic market persona – Nordic, young, innovative, energetic, and self-expressive.
As a person you are both an energetic and innovative, as well as a structured and business-oriented with a get-it-done attitude. You work well with change, and you are an excellent communicator with the ability to build relationships with ease.
Your benefits
In this job, you will have the opportunity for personal as well as professional development. You will be a part of an innovative and youthful environment at HUGO BOSS office in Copenhagen and the HUGO team has an entrepreneurial team spirit. HUGO BOSS has an international, dynamic, and inspirational work culture.
HUGO BOSS aim for a good work life balance with their “THREEDOM OF WORK”, supporting more freedom, flexibility, and personal and environmental responsibility.
Your salary package includes amongst others a clothing allowance, thus you will be talking the HUGO-talk and walking the HUGO-walk.
Interested?
Apply for the position through the link below.
Should you have any questions, please contact senior consultant at Hartmanns Signe Orlandi Langgaard, mobile 4121 1485 or [email protected]
Join the HUGO team and discover how you can shape your own future at HUGO BOSS!
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 1.3.2022, men kan have været deaktiveret og genaktiveret igen.
- Marketingmedarbejder
- København
- Onsdag den 30. marts 2022
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