Senior Marketing Strategist
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At Saxo ultimately everything we do as a company is focused on getting curious people to be invested in the world by giving our clients more ways to make more of their money.
We began in Copenhagen, Denmark in 1992, as the first online trading platform in Europe to democratize investing, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Now, we are the international award-winning investment firm for investors and traders who are serious about investing. For over 30 years, we have perfected our industry-leading platforms so we can give our clients reliable access to over 60,000 financial instruments. Keeping our headquarters in our beloved Copenhagen, we have expanded our reach to having more than 2,500 employees in over 16 countries.
What’s the opportunity?
We are looking for a forward thinking, modern marketing professional who will help us build and strengthen the Saxo brand, connect with potential and existing customers and drive key strategic initiatives that link commercial strategy with impactful, differentiated creative execution.
In this global role based out of our HQ in Copenhagen, you will be reporting directly to the Global Head of Strategy and Planning and working closely with an in-house creative agency team as well as the wider Saxo Experience organisation. You will have passion for creating insight-led marketing strategies and campaigns, entrepreneurial mindset and an obsession to drive outcomes with impactful work in a complex global organisation.
In this role you will…
- Lead plans and strategies that drive our marketing efforts across the funnel – from the top (acquisition) through to the bottom (loyalty, retention and expansion) – dictating core methods of achieving the company’s goals while building the Saxo brand
- Build insight-led creative briefs for new and existing products that inform the direction of our marketing activities by collaborating with our commercial teams and in-house brand & design team
- Identify core customer segments and lead target marketing activities to appeal to them
- Work closely with the Insights Team and our in-team Senior Analyst on identifying important macro and micro trends impacting the customer decision making journey
- Collaborate with local marketing teams on developing marketing plans and integrate them into a coherent global picture
- Help define and drive integration of our brand strategy across our organisation
- Be a strategic thought leader for the creative team members and marketing colleagues
- Establish and influence processes and ways of working to help optimise organisational efficiency as well as brand and marketing consistency
Potential opportunities for role development:
- To lead global marketing strategy for the already (commercially) well-established Institutional Business
- To lead other segment strategy and execution – for example women in investing
What you will bring…
- Senior marketer experience with customer centricity and impactful delivery
- Proven track record in delivering creative strategy and inspiring briefs (agency strategist experience preferred)
- Solid understanding of brand building strategies together with a strong business acumen to evaluate and prioritize most impactful projects and deliveries
- Project management, strong attention to detail and planning skills to lead execution of the marketing strategy, providing a logical progression from campaign creation to completion
- International experience or working in a global or regional role is a plus
You…
- Are a builder (not a maintainer) of empathetic nature
- Are a strategic, out of the box creative thinker who pioneers voice of the customer and enjoys finding opportunities (quick wins as well as long-term) for strengthening the overall business
- Are a highly effective collaborator and enjoy working cross-functionally in diverse international environments
- Thrive in fast paced and highly matrixed organisations
- Are self-motivated, energetic and data-driven
- Are results and impact oriented
- Are comfortable working in geographically dispersed teams/virtually
- Motivated to drive change – both within Saxo and in the world
Industry experience would be an advantage but is not essential if you are curious about financial services and driven to learn more
We offer:
The Saxo Experience Office has the overall responsibility for the client journey and all client-facing touchpoints across channels and platforms. We ensure that our technology, scale and talented employees translate into great client experiences and a profitable business.
At Saxo IT and the business are integrated into the same teams, ensuring end-to-end ownership. We are organized based on what we want to do for our clients rather than on subject matter expertise. Within SXO you will work together with people from different disciplines, but all with the same goal in mind: making a positive difference for our clients.
Our specialty is within capital markets with a focus on: high reliability, large volumes, low latency and a world-class, cloud-based experience for retail, institutional and white-label clients.
Part of SXO’s core focus is also being sharp on client needs before we build new features or launch new projects across the Bank - by building prototypes, testing, understanding the money-making logic behind the offering and the go-to-market strategy before we build a new solution.
We aspire to be a non-hierarchical, purpose-driven organisation. At Saxo, it is not about entitlement; it is about impact – no matter where you sit in the organisation. A good idea is always taken seriously and you can truly make a difference.
When you work here, you become a Saxonian. Obviously you will get an attractive compensation package. But we also invest in your personal development and offer you large responsibility from day one. We encourage an open feedback culture and a supportive team environment. If you show a collaborative spirit, drive and passion, your learning curve will be steep and your (international) career opportunities with Saxo immense.
At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!
How to apply:
Click the Apply button to create an account and upload your resume (and a short motivation). We look forward to getting to know you better!
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 26.10.2022, men kan have været deaktiveret og genaktiveret igen.
- Marketingmedarbejder
- København
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