Senior Marketing Automation Specialist

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As our Senior Marketing Automation Specialist, you will be instrumental in building the marketing automation platform and leveraging its capabilities in collaboration with colleagues in Sales and Markets and handle our marketing efforts and increasing brand visibility through automation.

“One of the things that makes this job interesting, is that it combines strategic thinking, technical expertise and innovation to ensure growth and contribute to the growth of the organization.” says your new manager Mikkel Andersen, Senior Director, Global Marketing and continues “And now is a good time to join us, as we scale up our global ambitions for best-in-class digital marketing efforts across brands and markets”

Sounds interesting? Then read on!

Put your mark on our future marketing strategy

Working with designers, copy writers, developers, and project managers this role is responsible for implementing good marketing initiatives through Salesforce Marketing Cloud and focus on marketing automation as a main platform for lead generation.

Your deep understanding of marketing automation will enable you to optimize our campaigns, enhance customer engagement, and generate high-quality leads.

You will work with building up email marketing programs and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. It’s important that you understand and evaluate campaign metrics and distribute campaign performance to the marketing teams and thereby contribute to shaping our future marketing strategy and achieving our business goals.

Some of your work tasks will be to:

  • Work with management to define KPIs, create reporting, evaluate campaign performance. Create recommendations to improve campaigns continuously.
  • Plan and perform A/B testing to define and implementnt enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Assist in the integration of additional platforms into the marketing automation software, working closely with stakeholders in the different teams.
  • Oversee marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and standards.
  • Support essential marketing operations in Salesforce Marketing Cloud such as lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.


Marketing automation is your thing!

Your educational background is not important; we are more interested in what you have done.

We expect that you have a solid marketing automation experience in an international setting, and that you are used to navigate in a complex organizational surrounding with many stakeholders.

You know your way around Salesforce Marketing Cloud and have a solid working knowledge in it. You also have a thorough understanding of marketing technology and digital marketing ecosystems and can put it into play. Finally, you have experience with lead handling and qualification.

Welcome to Team Digital Marketing

We are a highly motivated team of digital marketing professionals. Our shared goal is to deliver best in class digital marketing practices and platforms to our teams and colleagues around the word.

“Our ambition can be summed up as: Reach. Engage. Convert. Succeed. Repeat. We do this in an informal atmosphere, where an answer is never more than a question away” says Mikkel.

Organizationally we are a part of the Demant Wholesale Global Marketing function, and we work closely with colleagues in Brand, Sales, Markets & IT.

We believe in the good life

As a company, we trust and value your professionalism, experience, and commitment. Your new perspectives, insights and ideas are the cornerstones of our success, and we encourage you to be creative in your work. We give you a high level of freedom to structure your workflow. You will be working in a growing international company, where there is rich opportunity for professional and personal development.

We are a company that take pride in delivering solutions that allow people with hearing loss to live their lives to the max. We also recognize that to bring energy and inspiration to work, you need to re-energize and spend time with family, friends, and hobbies in a healthy work life balance.

Want to join the team?

Please send your CV as soon as possible and no later than the 18th of August 2023, as we are screening applications on a continuous basis.

If you would like to know more about the position, you are welcome to contact Mikkel Andersen, Senior Director, Global Marketing on [email protected]

We are looking forward hearing from you!


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Smørum.

Jobbet er oprettet på vores service den 2.8.2023, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Smørum

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