Paid Media Specialist

Do you want to combine your professional career with a passion for golf? Would you like to be part of ensuring the digital growth of a market-leading tech and sports product and shaping the golf industry for years to come? Does this entice you? Trackman is now looking for an experienced and data-driven paid media specialist to join our expanding marketing team.

As a Paid Media Specialist, you will play a crucial role in the planning, execution, and optimization of digital advertising campaigns across multiple platforms.

You will be a member and working closely with the entire marketing team and reporting to the Head of Performance Marketing. You will not only have an opportunity to excel in your own area but also deeply impact how we work and our marketing game.

This role requires a blend of analytical skills, creativity, and a deep understanding of digital marketing trends. Research, reporting, testing, and executing on digital initiatives are keys to success.

In this role you will:

• Perform extensive research on keywords, target audiences, and competitors to uncover areas for enhancing campaign effectiveness.
• Evaluate the results of advertising efforts, assessing data to make well-informed choices regarding the distribution of budgets, adjusting bids, and refining creative elements.
• Craft and implement successful advertising strategies across several platforms, such as Google Ads, Facebook Ads, Instagram, and LinkedIn to increase brand visibility, qualified leads, and engagement.
• Generate comprehensive reports detailing the outcomes of campaigns, offering insights, and suggesting directions for future marketing initiatives to our stakeholders.
• Oversee daily tasks linked to managing accounts on Google Ads, META, LinkedIn, and additional advertising channels for a diverse clientele.
• Remain informed about the latest developments and established practices in the paid advertising space, sharing this expertise with colleagues to promote data-driven strategies.
• Work closely with the creative department to conceive and refine ad content and imagery that connects with our intended audience and motivates them to act.
• Demonstrate the ability to tell data-based stories to key stakeholders in the company.