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København Ø

Performance Marketing Specialist (Maternity Cover)

Are you ready to implement forward thinking mindset when it comes to marketing and digital initiatives? Do you enjoy being creative, but also base your creativity on numbers?

Then this role is perfect for you. As the Performance Marketing Specialist, you will join an energetic B2B Marketing team, supporting performance efforts across Ferry and Logistics. You will be responsible for directing high quality traffic on site, acquiring new customers through paid channels, specifically paid search and social initiatives as well as nurturing the existing ones through email marketing and reporting on the performance. You will be a major player in building the full customer journey through B2B campaigns.

This means that you will get the chance to expand both creative skills and analytical skills – playing an important part in the expression of DFDS brand through marketing, while driving awareness and lead generation for the B2B sector in DFDS.

Your role will be supporting various stakeholders and understanding their needs to market DFDS’ products and services, advising on the best practices and go to market initiatives.

About the Job:

  • Outlining campaigns and placements of DFDS products and services, product stories and events.
  • End-to-end campaign execution including creative briefing, creative reviews, and budget allocation.
  • Together with analytics team manage Ad Ops tasks such as pixel implementation and tracking
  • In collaboration with the agency optimize existing campaigns and tactics across paid search and social platforms.
  • Test new audiences, ad formats, placements, and creatives. Measure the success of tests, gain insights, and iterate.
  • Stay up to date on industry trends and ensure best practices are met across marketing platforms (e.g., Facebook, LinkedIn)
  • Share learnings and best practices with internal stakeholders and B2B Marketing team
  • Report on channel and campaign performance, ensuring traffic and revenue growth.
  • Identify needed digital capabilities and user experiences and help implement them for smoother customer journeys.

About You:

  • Bachelor’s degree required
  • 1-3 years’ experience in e-commerce marketing and/or performance marketing.
  • Proficiency in marketing channel management
  • Knowledge of analytical tools such as Google Analytics, Data Studio
  • Strong collaboration skills, ability to communicate and partner effectively across internal teams and 3rd parties

APPLY NOW!

If you find the job interesting and you fulfill the expectations, please submit your CV and application in English. We will evaluate applications on an ongoing basis. All applications will be treated confidentially.

Please contact Agne Garcia Ordinana at +45 52903158 or [email protected] for questions about the position. The position will be filled as of April.

DFDS is committed to equal employment opportunities regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, and citizenship.


Information og data

Denne ledige stilling har jobtypen "Øvrige", og befinder sig i kategorien "Øvrige stillinger".

Arbejdsstedet er beliggende i København Ø.

Jobbet er oprettet på vores service den 9.2.2022, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Øvrige
  • København Ø

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