Global Brand Manager - Somersby, Copenhagen (HQ)Global Brand Manager - Somersby, Copenhagen (HQ)Global Brand Manager - Somersby, Copenhagen (HQ)Global Brand Manager - Somersby, Copenhagen (HQ)Global Brand Manager - Somersby, Copenhagen (HQ)Somersby plays a critical role in Carlsberg’s Beyond Beer journey within Sail ’27. The purpose of this role is to re-energize and accelerate the growth of the brand. This is your chance to be part of Carlsberg’s Beyond Beer journey and support enhanced market participation and growth. The role is reporting to Global Marketing Director Somersby
Somersby plays a critical role in Carlsberg’s Beyond Beer journey within Sail ’27. The purpose of this role is to re-energize and accelerate the growth of the brand. This is your chance to be part of Carlsberg’s Beyond Beer journey and support enhanced market participation and growth. The role is reporting to Global Marketing Director Somersby Somersby plays a critical role in Carlsberg’s Beyond Beer journey within Sail ’27. The purpose of this role is to re-energize and accelerate the growth of the brand. This is your chance to be part of Carlsberg’s Beyond Beer journey and support enhanced market participation and growth. The role is reporting to Global Marketing Director Somersby Somersby plays a critical role in Carlsberg’s Beyond Beer journey within Sail ’27. The purpose of this role is to re-energize and accelerate the growth of the brand. This is your chance to be part of Carlsberg’s Beyond Beer journey and support enhanced market participation and growth. The role is reporting to Global Marketing Director Somersby Somersby plays a critical role in Carlsberg’s Beyond Beer journey within Sail ’27. The purpose of this role is to re-energize and accelerate the growth of the brand. This is your chance to be part of Carlsberg’s Beyond Beer journey and support enhanced market participation and growth. The role is reporting to Global Marketing Director Somersby What you’ll be doingWhat you’ll be doingWhat you’ll be doingWhat you’ll be doingWhat you’ll be doingWhat you’ll be doingWhat you’ll be doingWhat you’ll be doingYour primary tasks and responsibilities include:Your primary tasks and responsibilities include:Your primary tasks and responsibilities include:Your primary tasks and responsibilities include:Your primary tasks and responsibilities includeGlobal visual identity update: Finalizing new visual identity including technical guidelines and brand manuals and implementing across all markets and touchpoints.
Communication assets: supporting the Marketing Manager in developing and producing through-the-line global communication campaigns with a digital-first mindset.
Brand assets: building differentiating point-of-sale materials for Somersby to stand out in the Beyond beer category, branded glassware, and fonts.
Brand experience: working on an ownable activation pillar(s) for Somersby and building and coordinating experiential activations with markets. or year 1 + 2 and plan for year 3, including rethinking activation pillars.
Global brand community: organizing community meetings, driving market workshops, commercial conferences, and other internal events, while continuously supporting the team in connection to senior management reporting and presentations.
Integrated 3-year planning: supporting the Marketing Director in designing and communicating 3-year brand plans, by playing an essential role in the global commercial planning process and by collaborating with lead markets’ brand and trade marketing teams, alongside the HQ-based Commercial Development team.
Operational cost management and the creation of a yearly budget
Acting as a true brand ambassador and guardian of our global brand guardrails
Working closely within the global Somersby team, in the matrix set-up, as well as being directly exposed to senior stakeholders (Group Commercial leadership team members, regional premium leads, markets’ brand, and channel marketing teams).Global visual identity update: Finalizing new visual identity including technical guidelines and brand manuals and implementing across all markets and touchpoints. Global visual identity update: Finalizing new visual identity including technical guidelines and brand manuals and implementing across all markets and touchpoints. Global visual identity update: Finalizing new visual identity including technical guidelines and brand manuals and implementing across all markets and touchpoints. Global visual identity update: Finalizing new visual identity including technical guidelines and brand manuals and implementing across all markets and touchpoints.Global visual identity updateCommunication assets: supporting the Marketing Manager in developing and producing through-the-line global communication campaigns with a digital-first mindset.Communication assets: supporting the Marketing Manager in developing and producing through-the-line global communication campaigns with a digital-first mindset.Communication assets: supporting the Marketing Manager in developing and producing through-the-line global communication campaigns with a digital-first mindset.Communication assets: supporting the Marketing Manager in developing and producing through-the-line global communication campaigns with a digital-first mindset.Communication assetsBrand assets: building differentiating point-of-sale materials for Somersby to stand out in the Beyond beer category, branded glassware, and fonts.Brand assets: building differentiating point-of-sale materials for Somersby to stand out in the Beyond beer category, branded glassware, and fonts.Brand assets: building differentiating point-of-sale materials for Somersby to stand out in the Beyond beer category, branded glassware, and fonts.Brand assets: building differentiating point-of-sale materials for Somersby to stand out in the Beyond beer category, branded glassware, and fonts.Brand assets:Brand experience: working on an ownable activation pillar(s) for Somersby and building and coordinating experiential activations with markets. or year 1 + 2 and plan for year 3, including rethinking activation pillars.Brand experience: working on an ownable activation pillar(s) for Somersby and building and coordinating experiential activations with markets. or year 1 + 2 and plan for year 3, including rethinking activation pillars.Brand experience: working on an ownable activation pillar(s) for Somersby and building and coordinating experiential activations with markets. or year 1 + 2 and plan for year 3, including rethinking activation pillars.Brand experience: working on an ownable activation pillar(s) for Somersby and building and coordinating experiential activations with markets. or year 1 + 2 and plan for year 3, including rethinking activation pillars.Brand experience:Global brand community: organizing community meetings, driving market workshops, commercial conferences, and other internal events, while continuously supporting the team in connection to senior management reporting and presentations.Global brand community: organizing community meetings, driving market workshops, commercial conferences, and other internal events, while continuously supporting the team in connection to senior management reporting and presentations.Global brand community: organizing community meetings, driving market workshops, commercial conferences, and other internal events, while continuously supporting the team in connection to senior management reporting and presentations.Global brand community: organizing community meetings, driving market workshops, commercial conferences, and other internal events, while continuously supporting the team in connection to senior management reporting and presentations.Global brand community:Integrated 3-year planning: supporting the Marketing Director in designing and communicating 3-year brand plans, by playing an essential role in the global commercial planning process and by collaborating with lead markets’ brand and trade marketing teams, alongside the HQ-based Commercial Development team.Integrated 3-year planning: supporting the Marketing Director in designing and communicating 3-year brand plans, by playing an essential role in the global commercial planning process and by collaborating with lead markets’ brand and trade marketing teams, alongside the HQ-based Commercial Development team.Integrated 3-year planning: supporting the Marketing Director in designing and communicating 3-year brand plans, by playing an essential role in the global commercial planning process and by collaborating with lead markets’ brand and trade marketing teams, alongside the HQ-based Commercial Development team.Integrated 3-year planning: supporting the Marketing Director in designing and communicating 3-year brand plans, by playing an essential role in the global commercial planning process and by collaborating with lead markets’ brand and trade marketing teams, alongside the HQ-based Commercial Development team.Integrated 3-year planning:Operational cost management and the creation of a yearly budgetOperational cost management and the creation of a yearly budgetOperational cost management and the creation of a yearly budgetOperational cost management and the creation of a yearly budgetOperational cost managementyearly budgetActing as a true brand ambassador and guardian of our global brand guardrails Acting as a true brand ambassador and guardian of our global brand guardrails Acting as a true brand ambassador and guardian of our global brand guardrails Acting as a true brand ambassador and guardian of our global brand guardrailsbrand ambassadorWorking closely within the global Somersby team, in the matrix set-up, as well as being directly exposed to senior stakeholders (Group Commercial leadership team members, regional premium leads, markets’ brand, and channel marketing teams).Working closely within the global Somersby team, in the matrix set-up, as well as being directly exposed to senior stakeholders (Group Commercial leadership team members, regional premium leads, markets’ brand, and channel marketing teams).Working closely within the global Somersby team, in the matrix set-up, as well as being directly exposed to senior stakeholders (Group Commercial leadership team members, regional premium leads, markets’ brand, and channel marketing teams).Working closely within the global Somersby team, in the matrix set-up, as well as being directly exposed to senior stakeholders (Group Commercial leadership team members, regional premium leads, markets’ brand, and channel marketing teams).Working closelyWhat we’re looking forWhat we’re looking forWhat we’re looking forWhat we’re looking forWhat we’re looking forWhat we’re looking forWhat we’re looking forWhat we’re looking forCompetencies we expect from our future Global Brand Manager:Competencies we expect from our future Global Brand Manager:Competencies we expect from our future Global Brand Manager:Competencies we expect from our future Global Brand Manager:Competencies we expect from our future Global Brand Manager:Prior experience in marketing management in an international CPG
Specific interest and experience with commercially driven brand development
Ability to think strategically as well as tactically, and drive from strategy to execution
Ability to coordinate creative agency processes
Ability to work through matrix organization complexity
Advanced project management skills
Ability to analyse internal financial and external market data to spot trends, build robust business cases and drive actionable conclusions
Comfortable dealing with senior management and working closely with supply chain and product development teams.Prior experience in marketing management in an international CPGPrior experience in marketing management in an international CPGPrior experience in marketing management in an international CPGPrior experience in marketing management in an international CPGSpecific interest and experience with commercially driven brand developmentSpecific interest and experience with commercially driven brand developmentSpecific interest and experience with commercially driven brand developmentSpecific interest and experience with commercially driven brand developmentAbility to think strategically as well as tactically, and drive from strategy to executionAbility to think strategically as well as tactically, and drive from strategy to executionAbility to think strategically as well as tactically, and drive from strategy to executionAbility to think strategically as well as tactically, and drive from strategy to executionAbility to coordinate creative agency processes Ability to coordinate creative agency processes Ability to coordinate creative agency processes Ability to coordinate creative agency processesAbility to work through matrix organization complexityAbility to work through matrix organization complexityAbility to work through matrix organization complexityAbility to work through matrix organization complexityAdvanced project management skillsAdvanced project management skillsAdvanced project management skillsAdvanced project management skillsAbility to analyse internal financial and external market data to spot trends, build robust business cases and drive actionable conclusionsAbility to analyse internal financial and external market data to spot trends, build robust business cases and drive actionable conclusionsAbility to analyse internal financial and external market data to spot trends, build robust business cases and drive actionable conclusionsAbility to analyse internal financial and external market data to spot trends, build robust business cases and drive actionable conclusionsComfortable dealing with senior management and working closely with supply chain and product development teams.Comfortable dealing with senior management and working closely with supply chain and product development teams.Comfortable dealing with senior management and working closely with supply chain and product development teams.Comfortable dealing with senior management and working closely with supply chain and product development teams.The required personal qualifications are:The required personal qualifications are:The required personal qualifications are:The required personal qualifications are:The required personal qualifications are:Result-oriented – always aiming for results and a thirst for greatness
Engaging & innovative – constantly exploring new growth opportunities
Excellent communication and good presentation skills
Ability to influence internal & external stakeholders to drive projects
Ability to adapt to new situations and overcome cultural differences
Flexibility, service-oriented mindset, and a team-player attitudeResult-oriented – always aiming for results and a thirst for greatnessResult-oriented – always aiming for results and a thirst for greatnessResult-oriented – always aiming for results and a thirst for greatnessResult-oriented – always aiming for results and a thirst for greatnessEngaging & innovative – constantly exploring new growth opportunitiesEngaging & innovative – constantly exploring new growth opportunitiesEngaging & innovative – constantly exploring new growth opportunitiesEngaging & innovative – constantly exploring new growth opportunitiesExcellent communication and good presentation skillsExcellent communication and good presentation skillsExcellent communication and good presentation skillsExcellent communication and good presentation skillsAbility to influence internal & external stakeholders to drive projectsAbility to influence internal & external stakeholders to drive projectsAbility to influence internal & external stakeholders to drive projectsAbility to influence internal & external stakeholders to drive projectsAbility to adapt to new situations and overcome cultural differencesAbility to adapt to new situations and overcome cultural differencesAbility to adapt to new situations and overcome cultural differencesAbility to adapt to new situations and overcome cultural differencesFlexibility, service-oriented mindset, and a team-player attitudeFlexibility, service-oriented mindset, and a team-player attitudeFlexibility, service-oriented mindset, and a team-player attitudeFlexibility, service-oriented mindset, and a team-player attitudeWhat you can expectWhat you can expectWhat you can expectWhat you can expectWhat you can expectWhat you can expectWhat you can expectWhat you can expectThis is your unique opportunity to work & develop in a dynamic team passionate about re-energizing Somersby to be a strong player within the beyond beer category! In a truly global set-up, you will have an opportunity to contribute to Somersby’s acceleration journey across all three regions. We expect 15-25 travel days per year in the future, depending on the business cycle and following key project developments.This is your unique opportunity to work & develop in a dynamic team passionate about re-energizing Somersby to be a strong player within the beyond beer category! In a truly global set-up, you will have an opportunity to contribute to Somersby’s acceleration journey across all three regions. We expect 15-25 travel days per year in the future, depending on the business cycle and following key project developments.This is your unique opportunity to work & develop in a dynamic team passionate about re-energizing Somersby to be a strong player within the beyond beer category! In a truly global set-up, you will have an opportunity to contribute to Somersby’s acceleration journey across all three regions. We expect 15-25 travel days per year in the future, depending on the business cycle and following key project developments.This is your unique opportunity to work & develop in a dynamic team passionate about re-energizing Somersby to be a strong player within the beyond beer category! In a truly global set-up, you will have an opportunity to contribute to Somersby’s acceleration journey across all three regions. We expect 15-25 travel days per year in the future, depending on the business cycle and following key project developments.This is your unique opportunity to work & develop in a dynamic team passionate about re-energizing Somersby to be a strong player within the beyond beer category! In a truly global set-up, you will have an opportunity to contribute to Somersby’s acceleration journey across all three regions. We expect 15-25 travel days per year in the future, depending on the business cycle and following key project developments.Interested? Interested? Interested? Interested? Interested? Interested? Interested? Interested?Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 3rd of May. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 3rd of May. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 3rd of May. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 3rd of May. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 3rd of May. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.3rd of May.Carlsberg Group: Brewing for a better today and tomorrowCarlsberg Group: Brewing for a better today and tomorrowCarlsberg Group: Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.or us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, or us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile,inclusiveinclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.