Senior Brand Manager
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Gentofte
At STG, we always encourage you to craft a career that makes you more.
Summary:
We are looking to strengthen our Europe-branded team with a highly skilled and motivated Senior Brand Manager. The role is part of the Global Brands team with responsibility for 2 brands: namely Signature and Panter. As a part of the role, you will be accountable for the global brand P&L from positioning to execution on the market and collaborating with the international and local teams to achieve ambitious KPIs. You will be joining a global and diverse team in our office in Gentofte, Copenhagen.
What can you expect as a Senior Brand Manager at STG (Signature & Panter)?
BRAND STRATEGY & DEVELOPMENT
PLANNING & EXECUTION
INNOVATION & PRODUCT DEVELOPMENT
PEOPLE DEVELOPMENT
BRAND PROFITABILITY
KEY STAKEHOLDERS:
Your areas of knowledge and expertise (that matter the most for this role):
What happens next?
"Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs."
Summary:
We are looking to strengthen our Europe-branded team with a highly skilled and motivated Senior Brand Manager. The role is part of the Global Brands team with responsibility for 2 brands: namely Signature and Panter. As a part of the role, you will be accountable for the global brand P&L from positioning to execution on the market and collaborating with the international and local teams to achieve ambitious KPIs. You will be joining a global and diverse team in our office in Gentofte, Copenhagen.
What can you expect as a Senior Brand Manager at STG (Signature & Panter)?
BRAND STRATEGY & DEVELOPMENT
- Senior stakeholder management to deploy the brand consistently across the globe.
- Driving brand creation process including:
- Identifying & validating key consumer target groups;
- Initiating & driving consumer research;
- Development of brand positioning;
- Focus on creating value proposition;
- Development of messaging strategy;
- Leading the development and implementation of the Commercial Plan for the assigned brand, based on consumer & customer insight as well as category performance.
- Developing brand toolkit for local execution.
- Setting brand performance KPIs and tracking performance/results.
- Managing creative and strategic agencies .
PLANNING & EXECUTION
- Planning and execution of all brand communication considering omnichannel approach.
INNOVATION & PRODUCT DEVELOPMENT
- Identify new business opportunities and lead new product launches.
- Ensuring healthy & relevant long term innovation pipeline for our brands.
- Focusing on profitable growth opportunities, ensuring driving volumes & market share.
PEOPLE DEVELOPMENT
- Build a performance-driven culture. Support team on talent and capability development, fully embracing inclusion and diversity.
BRAND PROFITABILITY
- Being accountable for the brand(s) P&L to deliver top-line growth, and profitability while managing COGS with the Innovation Team and the Senior Portfolio Manager.
- Deliver brand revenue targets within the allocated brand budget.
KEY STAKEHOLDERS:
- Brand Marketing (predominantly Brand Director as the direct reporter), VP Marketing, Country Directors;
- Commercial Excellence including pricing;
- Brand Activation managers in the End Market;
- R&D Team;
- Strategy and Insights team;
Your areas of knowledge and expertise (that matter the most for this role):
- 8+ years of experience as a brand marketing professional from FMCG background with a strong demonstrable track record showcasing a blend of commercial and creative skills.
- Strong Team Management and Leadership experience.
- Depth of experience in gathering data, insights, and analytics from multiple platforms and sources.
- Strong Project Management skills.
- A collaborative approach – combined with a natural authority and ability to make decisions with both internal and external partners.
- Ability to work well both independently and as part of a dynamic, cross-functional & international team.
- Fluency in Microsoft Office.
- Expertise in branding, brand building, and brand deployment.
- Entrepreneurial spirit.
- Expertise in omnichannel brand building and ability to set up clear direction for success.
- Consumer insight-led thinking to drive research to translate into insights and business proposals.
- Please bear in mind we advertised this role in different locations, but the successful candidate will need to move to Copenhagen.
What happens next?
- You Apply - Join a world-leading manufacturer of cigars and pipe tobacco.
- We carefully review your application (over a nice cup of coffee). The important thing to know is that we process applications on an ongoing basis, so we encourage you to submit your application as soon as possible.
- If we are a match, you’ll receive an email or a call from our HR team.
- And a final note for you to know - We'll get back to you — even if it's a no (for now).
"Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs."
Information og data
Denne ledige stilling har jobtypen "Produktchef", og befinder sig i kategorien "Ledelse og personale".
Arbejdsstedet er beliggende i Gentofte.
Jobbet er oprettet på vores service den 17.10.2023, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Produktchef
- Gentofte
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