Head of Advocacy - Consumer Products Division - Copenhagen

Do you want an exciting and diverse job in an international and dynamic working environment? Are you ready to challenge the status quo and think out of the box? Do you have an entrepreneurial spirit and dare to take responsibility? Then you might be just the one we are looking for to strengthen our Marketing team in the Consumer Products Division in Copenhagen. Your mission… As the Nordic Head of Advocacy in the Nordic Consumer Products Division, you are the driving force behind fostering a deeper connection between the brands of the division, the influencer communities, and ultimately our Nordic consumers. You have a strong expertise across social media advocacy, including influencer management, digital media, PR relationships & positioning, and consumer engagement opportunities across channels. You are on top of new & emerging trends in the digital landscape and will build a deep connection with our main stakeholders on Advocacy. You will report to the Consumer Products Division Marketing Director for the Nordics and lead a tribe of 12 advocacy experts across the division.
You will… Develop One Nordic Advocacy strategy for the division with a clear vision by category & by platforms in term of profiles, content creation, media boosting. This strategy needs to be built with clear KPIs, respect the brand guidelines, and secure a complementary approach Manage (direct report) the Consumer Products Division PR team, located across all Nordic countries, who will continue focusing on influencer engagement and local tribe building for each of our brands Lead (dotted line) the Consumer Products Division tribe of Social Brand Managers who will continue driving their brand advocacy agendas, working very closely with our advocacy agencies Set, monitor and elevate digital performance KPIs to all stakeholders across the division: Own influencer and advocacy measurement tools, Traackr & MIM, consolidating and tracking performance across the market and of the division Share learnings of all Advocacy initiative across the Nordics, both from Consumer Products Division and from competition, translating insights into action plans. Identify the latest trends, emerging platforms, and new Advocacy opportunities to develop test & learn projects Drive ROI improvement of our advocacy investments Be the main point of contact of our Influencer agencies and social media partners for Consumer Products Division Be the main point of contact for influencer and advocacy governance for the division to Global, and Regional HQ and the Nordic CDMO team as well as cascading and implementing Golden Rules across all campaigns, partnerships, and activations In collaboration with the Head of Digital, make sure that the Advocacy Strategy is well integrated in the Digital Strategy of the division Your profile... +8 years of experience in influencer management (paid and love), communications & digital Experience in management and leadership across teams Experience in analyzing performance, developing insights to consistently improve performance Strong expertise and track record across core focus areas and used to multi-stakeholder management Strong interpersonal, collaboration and presentation skills Strong written and verbal communication skills Fluent English, Scandinavian language is a plus We are looking for our new Head of Advocacy to start as soon as possible. The employment is permanent and located in our Copenhagen office. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you? We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.
Who are we? Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 35 brands. The Group generated sales amounting to 38,28 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet. Freedom to Go Beyond. That’s the Beauty of L’Oréal.