Customer Retention Content Manager
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Audika Group part of Demant is a global leader in the hearing care retail industry. Our commitment to improving the lives of people with hearing impairments is at the core of everything we do. As part of Audika Group, you will be joining a company that values innovation, customer-centricity, and teamwork.
We are in search of a highly motivated, creative, and organized Customer Retention Content Manager with a commercial mindset for our retail business. Preference is for candidates with experience in direct marketing and the B2C segment, ideally from a global role. Knowledge and experience within the multi-stakeholder landscape, working extensively with various local markets, are highly valued to join our Customer Retention & Experience Team.
You will be part of a vibrant and international team within Audika Group’s Global Marketing function, and you will work closely with colleagues from our local markets, specialists from other global functions such as the Customer Acquisition team, the Branding and Content team and external partners. Through these cross-functional collaborations, you will be part of a team that aims to improve customer retention activities and customer experience throughout the customer journey with hearing care.
Spearhead our customer retention strategy
In this role, you will lead the development of global standards for engaging retention content and programs that enhances customer retention activities, drives customer loyalty and engagement, and improves the overall customer experience throughout the hearing care journey in our many local markets.
Your primary responsibility will be to create and develop customer retention content, ensuring its alignment with the global strategy, and to provide support to 15+ local markets for necessary adjustments to meet local needs. Your achievements will depend on your ability to collaborate effectively with global, local stakeholders and external agencies.
You are expected to build strong relationships and collaborate closely with our local markets and strive towards how we can balance the solutions to fit market dynamics. This requires gaining insights into our business processes, and encouraging local cross-functional alignment between marketing, sales, and the contact center.
Your key areas of responsibility will be:
Your backpack
You are an experienced proactive project manager with a commercial and execution-oriented mindset, passionate about crafting compelling content and fostering customer loyalty. Your expertise in direct marketing and the B2C segment, ideally from a global role, adds depth to your skill set. Moreover, your extensive knowledge and hands-on experience navigating the multi-stakeholder landscape, engaging with diverse local markets, and collaborating across cultures strengthen your proficiency.
You thrive on nurturing relationships with collaborators from various cultures and functions, backed by solid project and stakeholder management skills. Your ability to comprehend business processes across functions and systems allows you to architect structured, optimized Customer Retention programs and campaigns that align with commercial KPIs, driving impactful results.
You can provide concise and detailed briefs for our external agencies and keep a strong overview of implementation timeline and resources.
Furthermore, we hope you can tick some of the following boxes:
Expect approximately 5-15 days travel days annually.
We believe in the good life
As a company, we trust and value your professionalism, experience, and commitment. Your new perspectives, insights and ideas are the cornerstones of our growth, and we encourage you to be creative and structure your workflow with a high level of freedom. In addition, we offer flexibility to work from home twice per week if desired.
Want to join our team?
We screen candidates on an ongoing basis, so we encourage you to send your application and CV as soon as possible, and no later than January 24, 2024. Only candidates applying through our online recruitment system will be considered for this position.
If you would like to learn more about the job, please contact Director for Customer Retention and Experience, Cathrine Solmunde at [email protected]
We look forward to hearing from you.
We are in search of a highly motivated, creative, and organized Customer Retention Content Manager with a commercial mindset for our retail business. Preference is for candidates with experience in direct marketing and the B2C segment, ideally from a global role. Knowledge and experience within the multi-stakeholder landscape, working extensively with various local markets, are highly valued to join our Customer Retention & Experience Team.
You will be part of a vibrant and international team within Audika Group’s Global Marketing function, and you will work closely with colleagues from our local markets, specialists from other global functions such as the Customer Acquisition team, the Branding and Content team and external partners. Through these cross-functional collaborations, you will be part of a team that aims to improve customer retention activities and customer experience throughout the customer journey with hearing care.
Spearhead our customer retention strategy
In this role, you will lead the development of global standards for engaging retention content and programs that enhances customer retention activities, drives customer loyalty and engagement, and improves the overall customer experience throughout the hearing care journey in our many local markets.
Your primary responsibility will be to create and develop customer retention content, ensuring its alignment with the global strategy, and to provide support to 15+ local markets for necessary adjustments to meet local needs. Your achievements will depend on your ability to collaborate effectively with global, local stakeholders and external agencies.
You are expected to build strong relationships and collaborate closely with our local markets and strive towards how we can balance the solutions to fit market dynamics. This requires gaining insights into our business processes, and encouraging local cross-functional alignment between marketing, sales, and the contact center.
Your key areas of responsibility will be:
- Design global standards for customer retention programs and campaigns aimed at increasing customer engagement, satisfaction, and lifetime value
- Develop compelling and personalized content that resonates with the target audience to enhance customer loyalty and reduce churn
- Collaborate with local market teams to understand their specific needs and opportunities related to customer retention content
- Demonstrate a strong integration of insights gained from global stakeholders within User Insights teams into content and program development
- Ensure that all customer retention initiatives align seamlessly with Audika Group’s overall branding and messaging, as confirmed by the Brand and Content team
- Create and maintain a library of customer retention content, including emails, newsletters, text messages, call scripts, brochures, and other communication materials
- Provide guidance and support to local teams in customizing global customer retention content and programs to suit local requirements
- Monitor the effectiveness of customer retention programs and make data-based adjustments to improve outcomes
- Prepare regular reports on customer retention content performance and present findings to the management team
- Stay up to date with industry best practices and regulations related to customer communication and data privacy, ensuring compliance in all customer retention activities
Your backpack
You are an experienced proactive project manager with a commercial and execution-oriented mindset, passionate about crafting compelling content and fostering customer loyalty. Your expertise in direct marketing and the B2C segment, ideally from a global role, adds depth to your skill set. Moreover, your extensive knowledge and hands-on experience navigating the multi-stakeholder landscape, engaging with diverse local markets, and collaborating across cultures strengthen your proficiency.
You thrive on nurturing relationships with collaborators from various cultures and functions, backed by solid project and stakeholder management skills. Your ability to comprehend business processes across functions and systems allows you to architect structured, optimized Customer Retention programs and campaigns that align with commercial KPIs, driving impactful results.
You can provide concise and detailed briefs for our external agencies and keep a strong overview of implementation timeline and resources.
Furthermore, we hope you can tick some of the following boxes:
- Bachelor’s or master’s degree in marketing, Communications, or a related field
- Experience in content creation for direct marketing, preferably within BtC marketing
- Experience from working with database marketing for customer retention in retail business
- Passion for improving the customer experience and increasing customer loyalty
- Ability to adapt global content and strategies to meet the needs of diverse local markets
- Strong project management skills with focus on execution and the ability to run multiple initiatives
- Understanding of customer segmentation and targeting
- Comprehensive stakeholder management and collaboration skills
- Excellent communication, writing and editing skills with a keen eye for detail
- Proficiency in data analysis and reporting tools
- Ability to provide clear and detailed briefs to external agencies
- A strong team player with proactive and good facilitation skills
- Knowledge of CRM software and customer analytics tools
- Fluent English with good verbal and written communication skills – Danish is not a prerequisite
Expect approximately 5-15 days travel days annually.
We believe in the good life
As a company, we trust and value your professionalism, experience, and commitment. Your new perspectives, insights and ideas are the cornerstones of our growth, and we encourage you to be creative and structure your workflow with a high level of freedom. In addition, we offer flexibility to work from home twice per week if desired.
Want to join our team?
We screen candidates on an ongoing basis, so we encourage you to send your application and CV as soon as possible, and no later than January 24, 2024. Only candidates applying through our online recruitment system will be considered for this position.
If you would like to learn more about the job, please contact Director for Customer Retention and Experience, Cathrine Solmunde at [email protected]
We look forward to hearing from you.
Information og data
Denne ledige stilling har jobtypen "Frontendudvikler", og befinder sig i kategorien "Informationsteknologi".
Arbejdsstedet er beliggende i Smørum.
Jobbet er oprettet på vores service den 19.10.2023, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Frontendudvikler
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