Regional Marketing Manager: DACH (m/w/d)

About Templafy

Templafy is a fast-growing SaaS company with global operations and offices in Copenhagen, Eindhoven, Berlin and New York. We are first-to-market in our space and have established a leading reputation, and we have a growing customer base of global enterprises. Templafy's founding idea has won the "Traction Award", and in 2018 Templafy raised $32 million in funding led by New York-based venture capital and private equity firm, Insight Venture Partners and London-based Dawn Capital. We are growing fast so now is an exciting time to join our international team of 150+ colleagues with more than 30 different nationalities.

What are we looking for?


We’re looking for a skilled marketing professional to take on the role as Regional Marketing Manager in the DACH region from our office in Berlin. You’ll manage all commercial initiatives to generate high quality leads in close collaboration with the sales team and follow them through the sales process with content and nurturing.

You’ll apply your analytical skills to identify local industry trends and other high-potential opportunities and use your commercial understanding to act on your findings via high impact campaigns and activities such as digital advertising, events, webinars, etc.

Working with daily contact to the rest of the marketing team in the Copenhagen head quarter, you’ll be supported with design, copy, video, data inputs, nurturing, core content, product marketing and web design to excel in your job.

Responsibilities

• Formulate and execute local marketing strategies with focus on growth.
  
  
• Produce high quality local leads for sales and coordinate campaigns and initiatives with local BDRs and account executives.
  
  
• Follow opportunities and identify needed content to ease the sales process together with Account Executives.
  
  
• Identify local industry trends and turn them into commercial opportunities.
  
  
• Scope, develop and implement local commercial marketing plans and go-to-market strategies.
  
  
• Craft compelling campaigns across marketing channels (landing pages, ad campaigns, email nurturing flows, etc.).
  
  
• Work with various teams (e.g. product development, sales, communications) to implement strategies and obtain necessary insight and knowledge.

The ideal candidate

• Experience with digital marketing and lead generation in a SaaS company managing your own budget.
  
  
• Deep commercial insight into the German market (as well as the rest of DACH).
  
  
• Experience and proven track record of producing results during progressive growth in a B2B company
  
  
• Broad understanding of market segmentation and audience research.
  
  
• Strong track record of driving leads and funnel conversion programs.
  
  
• Strategic thinker who can set the overall direction for the local demand initiatives.
  
  
• Deep understanding of various marketing channels including paid search, SEO, ABM, paid social, nurturing, etc.
  
  
• Growth mindset with results-driven approach to marketing (testing, measuring, iterating).
  
  

What else to know


The position is a great opportunity to join, influence and impact a company in rapid growth with rising organizational and development opportunities. You will become a key part in the overall commercial strategy, and your work will have direct influence on the revenue growth of the company.