Marketing Channel Specialist

Send your application in English to:
[email protected]
Mark the application:
“Marketing Channel Specialist”
We conduct interviews as we receive
applications
Marketing Channel Specialist
Would you like to be part of our dynamic,
global marketing operations team?
Marketing Channel Specialist
We are looking for a marketing specialist who will interface and work with our
BK Medical is committed to designing ultrasound systems
direct sales teams in Europe and our distributor sales teams worldwide. You
that help surgeons image, guide, intervene, and navigate
will assist the sales teams in drawing up plans for local marketing initiatives
inside the human body. Surgeons are our customers, and
and execute these. This will include digital marketing, tradeshow presence,
they range from HPB surgeons, neurosurgeons, and
campaigns and collaterals etc. You will be part of our marketing operations
robotic-assisted surgeons to urologists, colorectal
team who are located in Herlev, Denmark and in Boston, USA. This post is
surgeons, and more.
located in Herlev.
At our European headquarters in Herlev the work
Main responsibilities
atmosphere is casual, and our organizational structure is
• Liaise with Field Marketing and sales managers to ensure that there are
flat. We have a good staff canteen focusing on health and
communication plans in place
variety, we have private health insurance and pension
• Assist sales teams with social media plans and the best use of the
plans as well as social joint events and several staff clubs.
available assets
• Ensure that sales teams have access to the correct assets for their
websites and give advice
• Ensure that direct and distributor sales have access and advice on
using the correct assets for tradeshows both virtual and inperson
• Work with Field Marketing, Sales Managers and distributors to
coordinate local email campaigns, including the structure needed for
sharing of customer email databases
• Ensure a cadence of communication to sales about marketing materials
and product information
• Collect information about the need for tailored collaterals and prioritize
these with Sales Management and marketing
• Work with sales management and business intelligence to ensure that
there is reporting on generated leads from campaigns, website and
tradeshows using CRM as appropriate
Marketing Operations
Hilary Cox Thomsen
Snr Director Marketing Operations
+45 4452 8150
We are part of a global organization with our office in the European
Headquarters in Herlev, Denmark.
Our marketing operations team consists of 14 people, 8 in Herlev and 6 in
Boston, USA. We are responsible for all, marketing collaterals, digital marketing
and campaigns, user documentation, events and trade shows, branding and
communications to the field.
We support our global sales teams with the materials they need to enhance their
sales.
Our user documentation team is responsible for the information customers
receive with their equipment. This includes; user manuals, data sheets, quick
guides etc, plus localization in 22+ languages..
We work closely with R&D which is located in Denmark , as well as Clinical
Marketing, Commercial Marketing and Product Strategy groups in both Denmark
and US.
Innovative Products
We are looking for employees who are as driven and motivated as we
are. Employees who are passionate about developing products that
can help surgeons make decisions that can improve outcomes for
patients.
Below are some of the many products we are proud to have
developed.
Our products are
designed for ultrasound
examinations in:
Surgery
Urology
Pelvic Floor
Colorectal
The Robotic Drop-In ultrasound transducer is used
during surgical procedures to visualize organs. It is
inserted through a trocar in the abdomen and can
be controlled by a robot.
The ultrasound images help the surgeon in
decision making during surgery.
The bkSpecto is one of our latest
developments. This unique scanner has
very high image quality as well as an
easy-to-use glass interface
BK Medical
Intraoperative Ultrasound
BK Medical is committed to designing ultrasound systems that help surgeons image, guide, intervene, and navigate inside the human body. Surgeons
are our customers, and they range from HPB surgeons, neurosurgeons, and robotic-assisted surgeons to urologists, colorectal surgeons, and more.
Our mission at BK is to enable real-time intraoperative guidance during surgical procedures, giving surgeons the information needed to immediately
make critical decisions. Our products are designed and customized for surgical procedures, to help surgeons save time and get results.
As market leaders, we work closely with experts and universities to provide the best solutions to clinical challenges.
Research and Development
BK Medical has development departments in Denmark and the US. The largest development team is based in Denmark with approximately 90
employees, while there are 11 employees in State College, Pennsylvania. We do development in software, hardware, mechanics, signal processing,
and advanced algorithms.
When it comes to research, we have collaborated with the Technical University of Denmark (DTU) for more than 20 years. Together, we have
completed 2 high technology projects for advanced ultrasound imaging. We are currently part of a large-scale project with DTU, Danish hospital
Rigshospitalet, and the University of Copenhagen concerning extreme high-resolution ultrasound.
Global Organization
BK Medical is an international company with sales offices all over the world, and European headquarters in Herlev, Copenhagen. We have
approximately 650 employees, 170 in Herlev. In 2020, we booked revenue of USD 163 million.
At BK Medical, we support employees in developing their skills and expertise. We have a professional and informal organization with flexible working
conditions and a flat organizational structure.
We are effective and can execute our ideas into strong products– these ingredients make BK Medical an exciting and development-oriented workplace.
We look forward to welcoming you to a team that makes a difference – a difference to quality of life.
Apply for the position:
[email protected]
Mark the application:
“Channel Marketing Specialist”
We conduct interviews as we receive applications