Marketing Effectiveness Analytics Manager
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København K
Maersk is the largest shipping and container logistics company in the world.
A $30bn organisation with over 79,000 people, we ship roughly 20% of the world’s container freight.
We’re bringing our organisation together to become an integrated container shipping and logistics company, fundamentally re-thinking how we do business. Improving our customer experience is a core priority.
Marketing is critical to building customer engagement and commercial success, and this role is essential to driving continuous improvement in marketing effectiveness.
Joining Maersk will embark you on a great journey with career development in a global organisation.
As an insights manager you will gain broad business knowledge of the company’s activities globally, as well as understand how customer centricity is transforming the transport and logistics business.
At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job – we value diversity in all its forms, including but not limited to: gender, age, nationality, race, sexual orientation, disability or religious beliefs.
We are proud of our diversity and see it as a genuine source of strength for building high performing teams.
You will be responsible for continuing to mature and deliver a strong marketing effectiveness improvement agenda, working closely with teams in marketing, digital sales, and more widely in the business to build a clear understanding of marketing impact, set clear marketing and campaign objectives, and drive robust management of marketing performance.
You will be as comfortable working with marketing managers to anchor campaign and marketing objectives in top-down business strategy as you are deep diving in the analysis to pull out the key performance insights. You will set analytical direction for in-house or agency analysts and also be able to roll up your sleeves and dig into analyses yourself.
It is key that we democratise our insights and effectiveness data, and you will drive a roadmap to put the right data, tools, and analytical resources in the hands of marketing managers so they can continuously drive improvements to the effectiveness of their campaigns.
You will deal with knotty, challenging problems requiring strategic thinking. Your ability to coach and foster collaboration will be key, along with an ability to present and enlighten others about your findings, at the top and bottom of the organisation.
A candidate with demonstrable experience putting in place and driving marketing effectiveness improvement in a B2B organisation across a range of media and digital touchpoints
You are strategically minded and expert at structured problem-solving, able to break problems into component pieces.
You are analytically minded and numerate, able to set analytical direction for agency partners and also roll up sleeves and personally deep dive in data to draw out key insights.
You are a people person that builds strong relationships and recognises and incorporates the perspectives of others and you deliver in-line with the expectations you set.
You are as happy shaping the strategic direction as you are mucking-in to the daily tasks.
As a person you are confidently and defensibly be able to present your direction and you believe in an evidence-based, continuous improvement culture.
You thrive in an environment that is undergoing large change.
We’d like you to provide an understanding of your style of work with your application to be able to talk through at interview.
A $30bn organisation with over 79,000 people, we ship roughly 20% of the world’s container freight.
We’re bringing our organisation together to become an integrated container shipping and logistics company, fundamentally re-thinking how we do business. Improving our customer experience is a core priority.
Marketing is critical to building customer engagement and commercial success, and this role is essential to driving continuous improvement in marketing effectiveness.
We offer
Joining Maersk will embark you on a great journey with career development in a global organisation.
As an insights manager you will gain broad business knowledge of the company’s activities globally, as well as understand how customer centricity is transforming the transport and logistics business.
At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job – we value diversity in all its forms, including but not limited to: gender, age, nationality, race, sexual orientation, disability or religious beliefs.
We are proud of our diversity and see it as a genuine source of strength for building high performing teams.
Key responsibilities
You will be responsible for continuing to mature and deliver a strong marketing effectiveness improvement agenda, working closely with teams in marketing, digital sales, and more widely in the business to build a clear understanding of marketing impact, set clear marketing and campaign objectives, and drive robust management of marketing performance.
You will be as comfortable working with marketing managers to anchor campaign and marketing objectives in top-down business strategy as you are deep diving in the analysis to pull out the key performance insights. You will set analytical direction for in-house or agency analysts and also be able to roll up your sleeves and dig into analyses yourself.
It is key that we democratise our insights and effectiveness data, and you will drive a roadmap to put the right data, tools, and analytical resources in the hands of marketing managers so they can continuously drive improvements to the effectiveness of their campaigns.
You will deal with knotty, challenging problems requiring strategic thinking. Your ability to coach and foster collaboration will be key, along with an ability to present and enlighten others about your findings, at the top and bottom of the organisation.
We are looking for
A candidate with demonstrable experience putting in place and driving marketing effectiveness improvement in a B2B organisation across a range of media and digital touchpoints
You are strategically minded and expert at structured problem-solving, able to break problems into component pieces.
You are analytically minded and numerate, able to set analytical direction for agency partners and also roll up sleeves and personally deep dive in data to draw out key insights.
You are a people person that builds strong relationships and recognises and incorporates the perspectives of others and you deliver in-line with the expectations you set.
You are as happy shaping the strategic direction as you are mucking-in to the daily tasks.
As a person you are confidently and defensibly be able to present your direction and you believe in an evidence-based, continuous improvement culture.
You thrive in an environment that is undergoing large change.
We’d like you to provide an understanding of your style of work with your application to be able to talk through at interview.
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i København K.
Jobbet er oprettet på vores service den 26.4.2021, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- København K
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